Thomas Smale says, “Are you considering buying an online business? As you are likely aware, there are a variety of options available. This makes it challenging to come to a buying decision that accurately reflects your priorities. Not only will you be looking at what kind of business model makes the most sense for you, you will also be considering... [Read more]

Rainmaker team says, “While ads on LinkedIn can be expensive, if you know the right formula, they can be very effective. One of the biggest complaints Sean Jackson hears about LinkedIn is that ads are just too expensive and don’t generate results. Well, don’t tell that to Janet Driscoll Miller, CEO of Marketing Mojo. Janet and her firm have... [Read more]

Lucas Matney says, “The newsfeed has dominated how users have absorbed information from businesses on Facebook for the past decade. Now, it seems the company is ready to revitalize Facebook Pages and transform them into commerce destinations where users can not only quickly grab business info, but as of today, also buy stuff. Today, Facebook... [Read more]

Derrick Van Dyke has been a successful online marketer for many years. He has encapsulated what he has learned in a form that even beginners can digest and put to work. In Digital Profits Academy, he shows you how to: • Create products people actually want and need, • Set up an automated sales funnel, and • Get affiliates to send you... [Read more]

Kayla Cobb says, “National Builder Supply, an ecommerce wholesaler of lighting, kitchen and bath fixtures, faced a problem many marketers have – large advertising spends and no way of tracking what was and wasn’t working. By creating an in-house revenue recognition model, rebuilding its online campaigns and finding a way to track its many... [Read more]

Jim Joseph says, “When it comes to putting together content for a webinar, I have one word piece of advice that should guide your thinking: focus. Webinars are an oddity — there’s nothing else quite like them in our world. I teach at New York University, which is a piece of cake compared to doing a webinar, because I am able to stand... [Read more]

Verónica Maria Jarski says, “Congratulations, you have new subscribers. Now make the most of the opportunity by sending a welcome email to them. Add the word sale to your subject line and increase open rates: “‘Sale’ has been known to increase open rates by 23.2%,” states Easy SMPT in the following infographic. Other engaging... [Read more]

Side Stripes WordPress Plugin creates a novel non-obtrusive pop-up on the side of your site’s window, not covering the main content of the site. You have a lot of flexibility when you use the pop-up: choose the side, choose the background color, choose the delay before it opens and how long it stays open. This is only the beginning. You really... [Read more]

Greg Sterling says, “Americans increasingly see Twitter and Facebook as meaningful sources for news. That’s true across age and other demographic categories but for younger users, these sites are becoming a primary news source. More people get news from Facebook simply because of its much larger user base, while Twitter has a meaningful edge... [Read more]

Rachel Sprung says, “Have you ever poured your heart and soul into a blog post only to see it completely tank? It doesn’t generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. Doesn’t that drive you crazy? To gain a better understanding of their audience’s... [Read more]

Patricio Robles says, “Marketers frustrated by the effects of Facebook’s algorithm change have a new tool in their arsenal. The world’s largest social network has unveiled an update to its news feed that allows users to select the friends whose posts will always appear at the top of the most valuable real estate in the social media... [Read more]

Chris Record started blogging back in 2004 when he made his first 6-figure year online using the Google Adsense™ program. Since then, Record and his team at Internet Marketing Bar have developed numerous WordPress products and services..... [Read more]

Jamie Press says, “Many of us have known for a while that Google Autocomplete can be a useful tool for identifying keyword opportunities. But did you know it is also an extremely powerful tool for content ideation? And by pushing the envelope a little further, you can turn an Autocomplete topic from a good content idea into a link-building, traffic-generating... [Read more]

Ginny Marvin says, “The Google buy button in search ads is officially rolling out in an experimental phase, the company announced Wednesday. The new feature is called Purchases on Google and actually isn’t a button at all. The new feature was rumored about since last year, and Google confirmed last monththat the new feature would be coming... [Read more]

Greg Wise says, “If you’ve ever signed up for a gym membership, then you’re already well aware of the power of sunk cost effect. Basically, every time you sigh and grumble your way to the gym to power up the elliptical, you’re falling prey to this phenomenon that says we’re reluctant to pull out of something that we’ve already put a... [Read more]

If a local business isn't properly represented in Google Maps and other places around the web or if their website isn't properly designed, it will hurt their business. Their search engine rank won't be as high as it could be... [Read more]

Jacob McMillen says, “DevOps is a new trend becoming popular among information technology professionals. It is a method in software development that emphasizes the need for communication, integration, collaboration, automation, and the measurement of cooperative efforts among software developers and IT professionals. It is also making waves in... [Read more]

Sarah Perez says, “Consumer demand was there for Amazon Prime Day, but the deals did not deliver. At least, that’s the sentiment being shared on social media about Amazon’s first-ever attempt at creating its own sales holiday – one which the company had promised would feature “more deals than Black Friday.” In celebration of Amazon’s 20th... [Read more]

Martin Zwilling says, “As the number of sites on the Internet floats around one billion, the challenge with every new startup is to be found and stand out. More important, if someone does find your site, the content better be enticing enough for them to come back. Blogging is one of the best ways to do this and build a brand, even before you... [Read more]

Borrowing from the old saying, If Google ain't happy, ain't nobody happy. That is, if Google doesn't like your site, you aren't going to like your results... [Read more]

Ayaz Nanji says, “Marketers say making proper use of Big Data is the biggest digital opportunity of 2015, according to a recent report from Millward Brown. The report was based on data from a survey of 400 marketers at brands, media companies, and agencies. Finding ways to use Big Data well was cited as the most important digital opportunity... [Read more]

Jim Kreller says, “Today, most marketers will state that mobile is one of their top priorities. However, when you dig deeper, you discover that many mobile marketing programs have yet to take full flight. Based on hundreds of conversations with prospects and customers, I’ve learned that one of the main reasons for this stagnation is that... [Read more]

Matt Iadone says, “Not all publishers are sophisticated media giants with a dedicated focus on maximizing readership anywhere and everywhere. Subsequently, most publishers lack a well-conceived mobile strategy, let alone a mobile-friendly or mobile responsive website. News Alert: This is a huge missed opportunity! Need more convincing? Almost... [Read more]

Courtney Eckerle says, “ Automotive shopping website Edmunds.com was looking for a way to keep customers engaged throughout the car buying process and began using email to do so. By integrating video and optimizing across multiple devices, the team was able to increase clickthrough rates and provide more relevant content to customers”. Email Marketing:... [Read more]

JP Mangalindan says, “You can already use Facebook Messenger to pay your friends and chat with certain retailers, but the social network may soon also let you order products and research local services from inside the app. Facebook Messenger is reportedly developing a digital assistant, according to a report in The Information on Monday. It would... [Read more]

Andrew Medal says, “First off, let me define explosive content: it should blow something up (in a good way) — your email inbox, web page traffic, downloads or whatever other call to action you have. Second, this is not the definitive guide to anything. These are my personal epiphanies I’ve had while writing content with Entrepreneur.... [Read more]

Barry Feldman says, “You never know for sure which social media tactics are going to deliver for you. Even the task of defining “effective” is a challenge. Your definition of success may differ from, well, anyone’s. Social media evolves at the speed of screen flicker. There simply are no steadfast rules. If you love social media the way... [Read more]