IM NewsWatch, July 16, 2013 - Latest IM News including ‘7 Reasons to Remove “Link Building” from Our Vocabulary – MOZ’ and much more...

July 16th, 2013 at 4:00 am EDT

IM NewsWatch

Tuesday, July 16, 2013

‘Case Study: How a Self-Published Author and Blogger Negotiated a Six-Figure Traditional Book Deal’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Case Study: How a Self-Published Author and Blogger Negotiated a Six-Figure Traditional Book Deal”. Beth Hayden says, “I discovered Torre DeRoche’s fun and exciting blog a few years back, when she was in the process of self-publishing her book, Love with a Chance of Drowning. Since then,... [Read more]

‘7 Reasons to Remove “Link Building” from Our Vocabulary’ – MOZ Blog

The latest MOZ blog post is titled “7 Reasons to Remove “Link Building” from Our Vocabulary”. Carson Ward says, “It may seem insane to many in the industry to speak of discarding “link building” as an action, goal, or job description; but after years of consulting, dozens of penalty-related questions in Moz’s Q&A,... [Read more]

‘S%#t PR People Do That Journalists Hate’ – HubSpot

The latest article on HubSpot blog is titled ”S%#t PR People Do That Journalists Hate [SlideShare]“. Katie Burke says, “I began my marketing career at a political communications consultancy in Washington, D.C., and it was only a matter of days into each client engagement when one of their executives would say, “have you thought... [Read more]

Life Automatic: Directory of free services to automate your life chores #ad

The Cossack has released version 2 of his Life Automatic training. In it, he shows you the resources to automate many parts of your business and a lot of things in the rest of your life. Most of us have “too many things on our plate.” Automation is a way to get a lot of the work handled in less time. For example, The Cossack shows you free... [Read more]

‘The latest ‘Econsultancy’ blog post is titled “The philosophy of social customer service”.’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The latest ‘Econsultancy’ blog post is titled “The philosophy of social customer service”.”. Graham Charlton says, “Yaron Galai is CEO of Outbrain, which provides content recommendations for publishers including The Guardian, The Sun and CNN. I recently... [Read more]

‘Report: Apple ‘Aggressively’ Hiring for iWatch Project’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Report: Apple ‘Aggressively’ Hiring for iWatch Project”. Stan Schroeder says, “Apple is on a hiring spree to solve iWatch design issues, Financial Timesreports citing people familiar with Apple’s plans. The iWatch is a rumored name for an Apple smartwatch, which would... [Read more]

Final Reminder- ‘Link building made simple: FAQ’s on link building‘ – Third Door Media Webinar 1.00 pm EDT

This is our last chance to tell you about the Third Door Media’s webinar on Tuesday, July 16 at 1.00 pm EDT. The topic of the webinar is “Link building made simple: FAQ’s on link building”. The TDM team says, “Link building can be as simple as just getting started. But where and how do you get started? Join us for this LIVE... [Read more]

CB Golf Swing Sensation V2 affiliate pack from Eleanor Ruse #ad

Eleanor Ruse is attacking the golf niche, one of the most profitable on the internet. As usual, Ruse has a comprehensive collection of sales aids in her package ¦ Introductory PDF helping you organize your Amazon promotions ¦ 15 Clickbank Product Recommendations ¦ 15 High Quality Product Reviews ¦ 100s of Keywords ¦ 100s of Exact Match Domain... [Read more]

‘Social Media: How one company operationalized social for replicated worldwide success‘ – MarketingSherpa Webinar July 24

MarketingSherpa is hosting a webinar on Wednesday, July 24 at 2.00 pm EDT. The topic of the webinar is “Social Media: How one company operationalized social for replicated worldwide success”. The MarketingSherpa team says, “On July 24, 2013 at 2:00 p.m. EDT, you’ll learn from real-life experiences of Todd Wilms, Senior Director,... [Read more]

’3 Advanced Tips For Bid Adjustments In Google Enhanced Campaigns’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “3 Advanced Tips For Bid Adjustments In Google Enhanced Campaigns”. Kohki Yamaguchi says, “Google’s introduction of Enhanced Campaigns is one of the most significant structural modifications to occur in the history of paid search. With the end of migration scheduled... [Read more]

‘B2B Gamification: Autodesk’s two approaches to in-trial marketing [Video]’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “B2B Gamification: Autodesk’s two approaches to in-trial marketing [Video]”. Erin Hogg says, “MarketingSherpa Lead Gen Summit 2013 is a chance for marketers to learn through real-world case studies and practical application how to improve the entire lead generation process, from lead... [Read more]

Dr. Ron Capps, the NicheProf, is turning 66 and having a party #ad

I have known Ron since he was a young fellow of just 60. He has been one of the inspiraitons and mentors for our work at IM NewsWatch. As a professor, he has gained expertise that has served him well in marketing. His clients and students have profited from their relationship with him. Every year, at this time, he build a huge collection of training... [Read more]

‘10 Things The Tech Industry Should Fix Before Anyone Takes A Vacation’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “10 Things The Tech Industry Should Fix Before Anyone Takes A Vacation”. David Sobotta says, “We’re entering the tech doldrums—that time after Apple, Google, and Microsoft have held their big conferences and Samsung, Nokia, and the rest have done their big product reveals. In a few months,... [Read more]

‘The philosophy of social customer service’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The philosophy of social customer service”. Ben Davis says, “Real-time customer service and in turn, marketing, are hard to achieve. The first step is acknowledgement of what Generation Y is actually doing to your market. I attended Social CRM 2013 last week, hosted by Our... [Read more]

‘Mobile Sales that Much Bigger in June’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Mobile Sales that Much Bigger in June”. The WM team says, “Transparency is everything in the performance marketing space. And, since sales through mobile devices are climbing (including tablets), it has become increasingly important for mobile tracking to be added to advertisers’ sites... [Read more]

Rapid Content Wizard sells over 1000 in 1st day. Curation for any marketer #ad

Sean Donahoe is trying to make content curation easier than it has ever been before. Today he releases Rapid Content Wizard . He promises (and the live demo shows you) that it is simple enough for you and for anyone on your team. IM NewsWatch is one of Donahoe’s partners for this launch. And to help our readers make the best use of Rapid Content... [Read more]

‘8 Best Apps for Team Collaboration’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “8 Best Apps for Team Collaboration”. Jess Fee says, “As more and more apps utilize the cloud‘s file-storing and -sharing capabilities, remote team collaboration becomes even easier. There are hundred of apps that claim to “increase productivity” and “optimize company... [Read more]

‘What do you mean by responsive design?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “What do you mean by responsive design?”. Paul Boag says, “There is an expectation that websites should be responsive and work across devices. However, what does that actually mean and do we all have the same expectations?”. What do you mean by responsive design? ‘Econsultancy’... [Read more]

‘Five Online Marketing Metrics You Should Monitor Every Day’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Five Online Marketing Metrics You Should Monitor Every Day”. Siddharth Deswal says, “Many online marketers get too wrapped up in measuring data that, though useful, is not the most important for understanding how your website is performing as a marketing channel. I say that because each investment... [Read more]

CPA Penny Crusher: Improved CPA earnings through cheaper traffic #ad

Timothy Miranda and Damon Korte have just released another product to help all the CPA marketers. This time they are sharing information about an inexpensive source of targeted traffic for CPA offers. Their new CPA Penny Crusher training shares a source where they have received 1000 targeted visitors for just $1.00. That’s an unheard of cost.... [Read more]

‘Google+ Update Makes It Easier to See What Your Friends Like, and Other Inbound Stories of the Week’ – HubSpot

The latest article on HubSpot blog is titled ”Google+ Update Makes It Easier to See What Your Friends Like, and Other Inbound Stories of the Week”. Ginny Soskey says, “This week, brands everywhere started to switch things up. New features, new monetization models, and even new data cropped up everywhere … and you’ve got... [Read more]

‘Rooting out Botnet and Non-Human Traffic’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Rooting out Botnet and Non-Human Traffic”. The WM team says, “Everyone in advertising technology has a role and stake in the effort to root out botnets and non-human traffic (NHT), according to Rubicon Project, which is reinforcing the integrity of its REVV Platform, a real-time trading... [Read more]

‘Affiliate Summit East 2013′, Philadelphia, August 18-20

The ‘Affiliate Summit East 2013′ is taking place in the Pennsylvania Convention Center in Philadelphia, PA. on August 18-20. The keynotes for Affiliate Summit East 2013: Rae Hoffman, CEO, PushFire Dr. Randal Pinkett, Founder, Chairman and CEO , BCT Partners Wil Reynolds, Founder, SEER Interactive The Affiliate Summit East 2013 confirmed... [Read more]

‘B2B eCommerce Has Arrived’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “B2B eCommerce Has Arrived”. Andy Hoar says, “Last month, IRCE hosted its first-ever B2B eCommerce content track at its big show in Chicago. 500+ attended my keynote session in the morning…and Grainger’s VP of eCommerce, Paul Miller, saw similar turnout for his presentation... [Read more]

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