Ellen Britt is hosting a webinar Tuesday, July 15 at 10.00 pm PT. The topic of the webinar is “4 Reasons Why YOU Should Start a Podcast This Year”. Britt says, “You will learn: The 4 big reasons why podcasting is exploding The ’no-brainer’ 3-part formula for a successful podcast How to know exactly what you should podcast... [Read more]

Pamela Vaughan says, “Have you ever craved better insight into the performance of your individual tweets? Well, hold on to your hats, folks. On Friday, Twitter rolled out an enhanced tweet activity dashboard, which lets you see how many times other users have viewed and engaged with your organic tweets. There’s only one catch: The new... [Read more]

Amberly Dressler says, “When online conversion tactics like personalization, alternative delivery locations and live chat are part of everyday shoppers’ lexicon, it’s time for businesses to get serious about making it easier to purchase their goods and services. Recently, comScore and UPS released the findings of its third annual UPS... [Read more]

Dr Amit Pareek and Barry Plaskow are presenting a webinar on “The Easiest and Fastest Way Ever to Making $1,500 per day (zero experience needed)” on Wednesday, at 1 PM EDT9 AM PDT. They are introducing the process of profiting from a best-selling high-ticket product, without having to create a product yourself. (By the way, this is not Affiliate... [Read more]

Chow says, “Superlinks is an innovative advertising and technology company that connects online web publishers with premium advertisers using a variety of innovative digital advertising products. The company’s integrated approach to serve and manage publishers delivers amazing results for bloggers, websites, forums and content networks. Superlinks’... [Read more]

Demian Farnworth says, “In this cold, hard, commercial world, everyone is looking for answers online. We are all “searchers” looking for the best way to solve a problem or satisfy a desire. And we are ruthless … We make split-second decisions about clicking a headline. How does your website look at a glance? If you try to consummate... [Read more]

Kristina Kledzik says, “As a human being currently using the internet, you have opinions about online user experience. The problem is, everyone’s experience is going to be different based on their expectations. So although you, as a Moz blog reader and probably an internet connoisseur, may have some very good ideas about making your company’s... [Read more]

Ranking your site comes down to the quality and quantity of your backlinks. Clearly, the anchor text for your backlinks affects quality, but there’s such a thing as over-optimized anchor text. Natural links have a variety of anchor text; links to your site need to have the variety, too. For example, if your site has 100 backlinks, and 50 of them... [Read more]

Lindsay Kolowich says, “So, you’ve decided to become an inbound marketer. Woohoo! Okay, so where do you start? We’re here to make that transition easier for you. You see, inbound marketing is a marketing strategy, but it’s also a philosophy. At the heart of it, you’ll be turning your focus away from company-focused marketing... [Read more]

Melissa Mackey says, “For local businesses, being found online can be challenging. Advertising on a national scale, with Google Adwords, for example, doesn’t make sense when your customers are local. Many businesses long for the simplicity of the Yellow Pages of days gone by. Online directories are today’s equivalent of the Yellow Pages. In fact,... [Read more]

David Quaid says, “With the growth of SaaS services, more and more Web applications and technologies are no longer being deployed as plug-ins or COM components that the Internet was built on, but more and more through API and hosted services. This model is a lot safer and the burden of buying into tools is greatly reduced thanks to both the business... [Read more]

Jim Schritter has a niche website devoted to swimming, but it wasn’t going anywhere. On top of that, he was quite sick. However, he found a way to overcome his problem and make consistent income from his site. Here’s what he says about the change: “While I was incapacitated, nothing happened with my website. Then, I started get AdSense... [Read more]

Seth Fiegerman says, “Germany may have won the final match on Sunday, but there’s another World Cup showdown that is still being decided: Facebook vs. Twitter. Just before the World Cup games kicked off last month, the two social networks each took steps to become the hub for real-time conversation about the world’s biggest live sporting... [Read more]

Christopher Ratcliff says, “66.7% of all public brand mentions on social media happen on Twitter. Twitter is the key battleground on which your social reputation is won or lost. This may sound overly dramatic, but you just have to look at the positivity around Oreo or Paddy Power since they entered social media compared to the highly publicised... [Read more]

John Tackett says, “The elements on a product page are often one of the most underutilized tools a marketer has at their disposal. I say this, because let’s be honest, I’d wager few folks think of design elements on a product page in a “tool mindset.” But in some respects, that’s exactly what they are, and ultimately, that’s how you will... [Read more]

Carey Baird and Radu Hahaianu have a new piece of software that Amazon affiliates will find quite helpful. They call it Fresh Bundle Master. This clever software enhances your Amazon affiliate store by building bundles or related products and offering the bundle as a unit. That way, you can earn a commission on three or four products, instead of just... [Read more]

Robert Durkin says, “Contrary to some reports, display advertising is alive and well. However, marketers must rethink their approach if they want their online ads to drive engagement, clicks and conversion. Is display advertising on the decline? Anant Joshi, director of Meetrics, claims that half of all display advertising is never seen by web... [Read more]

Rand Fishkin says, “We all know that keywords and links alone no longer cut it as a holistic SEO strategy. But there’s still plenty outside our field who try to “boil SEO down” to a naively simplistic practice – one that isn’t representative of what SEOs need to do to succeed. In today’s Whiteboard Friday, Rand... [Read more]

Sam Kusinitz says, “Imagine how many more views and how much more engagement your blog posts would get if you spent as much time crafting your blog post titles as you do your email subject lines. Whether your posts are being discovered in social media, search engines, or inside of people’s inboxes, the titles are the first thingsreaders... [Read more]

Major online businesses (such as Harvard Law Review, Twilio, and Shopify) have found a way to improve visitor experience on their sites: powerful, easy search of the site’s content. If people can find what they are looking for on your site, they will stay longer and buy more. That have many benefits to you. Longer stays improve your search engine... [Read more]

Maria Mincey says, “How long have you been relying on Facebook to deliver the digital goods for your business? How has it worked so far for you? Are you any more able to get as many clicks from your postings in Facebook groups as you used to, let’s say, two years back? Probably not. The reason is simple enough – Facebook has altered its... [Read more]

Helen A. S. Popkin says, “In lieu of enforceable net neutrality rules—which don’t yet exist—the Internet Association posted on Monday a handy infographic on what such rules about managing Internet traffic might look like on paper. At least in the opinion of the Internet Association, anyway. It’s part of the Silicon Valley lobby group’s... [Read more]

Seth Fiegerman says, “LinkedIn is buying Newsle, a web app for surfacing news about people in your network, the two companies announced Monday. Terms of the deal were not immediately disclosed. Newsle was founded three years ago and had about two million users at the time of the acquisition. The startup, which had raised more than $2 million in... [Read more]

Lucy Wilsdon says, “The days of guaranteed inbox placement are over, therefore it’s time to concentrate on the second layer of email marketing: data. It is now more important than ever to understand the asset which is your data and the ability of data to provide inbox placement for your emails. So how can you utilise data to produce emails... [Read more]