Brad Shorr says, “If SEO had existed in Shakespeare’s day, the playwright might have written, “The fault, dear colleague, is not in our stars, but in our website’s poor optimization.” A poorly optimized website cannot serve its purpose. Many factors go into on-site optimization, but three items stand out as being not only... [Read more]

Firas Kittaneh says, “As a marketer, it’s easy to fall into a creative slump from time to time and just go with the status quo. But in this day and age, current trendsdictate what gets seen, talked about, and shared. Only the newest, most creative approaches to marketing prevail. Take a look at these fresh ideas for implementing innovative... [Read more]

Baer says, “Google AdWords is the largest advertising platform that has ever existed in the history of the world. Seems like a good place to start when launching a new advertising campaign, right? Remember when your mom asked you the other day, “How come I didn’t see your business on Google?” You thought, “I better figure this AdWords... [Read more]

Side Stripes WordPress Plugin creates a novel non-obtrusive pop-up on the side of your site’s window, not covering the main content of the site. You have a lot of flexibility when you use the pop-up: choose the side, choose the background color, choose the delay before it opens and how long it stays open.... [Read more]

JP Gownder says, “Tablets, once the darling of the consumer electronics industry, have hit hard times — if you measure by shipments and sales. While the installed user base continues to grow — Forrester forecasts that 580 million people will be using tablets globally by the end of 2015 — shipment numbers have been disappointing,... [Read more]

Freddie Ossberg says, “Marketers need to ask their fellow C-level colleagues: “Do we want to be spending money on creating average marketing that gets lost in the noise, or on investing in a voice, brand, and knowledge platform that are a cut above everyone else?” The answer is obvious – no smart leader would ever pick the “noise”... [Read more]

Erik Devaney says, “So, you’ve read dozens — if not hundreds — of SEO articles on the web. You’ve digested countless tips and tricks for improving your website’s SEO. You’ve even (over)paid that self-proclaimed “expert” to help you develop an SEO strategy that aligns with your business’... [Read more]

Borrowing from the old saying, If Google ain't happy, ain't nobody happy. That is, if Google doesn't like your site, you aren't going to like your results.... [Read more]

David Moth says, “Trends and prediction articles are always popular on the Econsultancy blog as people love to know what’s around the corner. Unfortunately in the fast-moving world of digital marketing it’s difficult to predict how things will evolve with any degree of certainty. So rather than reveal any of my own ill-informed forecasts,... [Read more]

Tom Anthony says, “In the Distilled R&D department we have been ramping up the amount of automated monitoring and analysis we do, with an internal system monitoring our client’s sites both directly and via various data sources to ensure they remain healthy and we are alerted to any problems that may arise. Recently we started work to... [Read more]

David Kirkpatrick says, “After writing hundreds of MarketingSherpa Newsletter case studies and, in the process, interviewing, speaking with and getting to know many, many marketers, one attribute really stands out for influencing successful marketing — Sales and Marketing alignment. It doesn’t guarantee success and lack of alignment doesn’t... [Read more]

In nearly 10 years,IM NewsWatch has published 100,000 news stories, over 10,000 every year. We feel elated about that accomplishment, so we invited Ken Reno to partner with us on free product to our loyal subscribers.... [Read more]

Jerod Morris says, “You already know that you can’t truly do effective digital marketing without building a responsive email list. It’s still the ultimate online sales channel. So join me and Brian Clark for a free webinar on Thursday, July 23, 2015 that will cover the why and how of building a robust email list: We’ll share all that impressive... [Read more]

Paul Cheney says, “Karan Thakkar (@geekykaran) is not a marketer. He is a coder. That gives him a unique perspective on marketing, especially since his first foray into marketing rightly earned him the title of amateur “growth hacker.” Growth hacking is a way to grow a business/website/social profile as fast as possible with the least effort... [Read more]

Shelley Kessler says, “The Independence Day parade marched through and the back-to-school season is now on the minds of marketers and consumers alike. We did an analysis on last year’s back-to-school mailings to help you get straight A’s on this year’s campaigns. Overall last year, August was the clear leader in back-to-school email volume... [Read more]

Chris Record started blogging back in 2004 when he made his first 6-figure year online using the Google Adsense™ program. Since then, Record and his team at Internet Marketing Bar have developed numerous WordPress products and services.... [Read more]

Daniel Faggella says, “The promised land for businesses is where you no longer have to search out leads and customers … because your perfect customers are searching for you! “Is it possible?”you ask? It’s more than possible. It’s like gravity — or the law of reciprocity. When you begin working through the systems I started showing... [Read more]

Dan Broztel says, “The perception of ease, of low effort, is a powerful nudge to engagement and even conversion. As a poorly organised gift-buyer, I am often to be found a day or two before my wife’s birthday desperately scouring the internet for an acceptable item of clothing that (a) can be delivered fast and (b) will succeed in masking my... [Read more]

Ayaz Nanji says, “How are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Do bloggers most like to partner with brands, agencies, or third-party networks ? To find out, GroupHigh recently surveyed 4,000 bloggers who are regularly being approached by brands and agencies. Respondents... [Read more]

Coming up September 5 and 6, in Tokyo, is Netpreneur Summit, known as "Asia's Premier Internet Marketing Event". Clickbank is partnering to produce this networking/training event.... [Read more]

Baer says, “A recent survey by Forrester Research found that 74% of business buyers conduct more than half of their research online before making an offline purchase. This shouldn’t come as a surprise to B2B marketers, who have been struggling to reach an increasingly independent audience for years. In fact, this change in buyer behavior has... [Read more]

Sam Edwards says, “To celebrate its 20th birthday, Amazon has officially declared July 15 “Prime Day” an event that will offer more deals than the traditional Black Friday. And while Prime Day could offer customers some pretty generous deals, business experts and savvy entrepreneurs know Amazon’s goals run much deeper than rewarding shoppers... [Read more]

Emma Snider says, “Why is it that products and services always seem to be priced following the formula $XX.99? Are we really too cheap to cough up the extra penny? If you’re a penny collector, you might hesitant to hand over the luckiest of all currency. But frugality has nothing to do with this pricing phenomenon. According to a University... [Read more]

Jack Simpson says, “Digital marketing investment is on the rise in Australia and New Zealand, according to our new report titled ‘The State of Digital Marketing in Australia and New Zealand’ in partnership with Marketo. The survey of nearly 500 client-side and agency marketers studied the extent to which brands in this region are increasing... [Read more]

Rainmaker team says, “First things first: What is a landing page? Landing pages are those web pages that are specifically designed to perform one task … one task and one task only. One goal, one page. It could be to sell your product, encourage people to sign up for an email newsletter, or recommend an event. No matter the purpose, however,... [Read more]

Anton Eliasson says, “During the last year, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has quadrupled its video views over the last year. Facebook’s increased focus on video isn’t... [Read more]

Christine Magee says, “DIY website creator Wix wants to make starting a career in web design as easy as it’s made building your own site. Today, the company is launching WixEd, a free online education program that teaches Wix users everything they need to know to launch their own website design business. The course consists of three parts:... [Read more]

Verónica Maria Jarski says, “What does the state of B2B product marketing look like right now? Here’s what recently surveyed senior marketers shared about current trends and practices. “Creating collateral is a top priority for B2B product marketing,” states Kapost in the following infographic based on Regalix research. Some... [Read more]