Todd McCormick says, “We all get stuck in ruts: at home, at work, and certainly in marketing. So, as July 4th comes around, it’s the perfect time to think about freedom, and consider what it would take to unstick yourself from the ways you do things that no longer work as well as they should. Both require courage and creativity. As a marketing... [Read more]

Christian Arno says, “Email is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today? In 2009 The Wall Street Journal published an article declaring that email was, if not quite dead, very much on its last legs as the king of digital communication. Ironically enough,... [Read more]

Pete Prestipino says, “Does social media influence search? Perhaps, but not (exactly) how you might think. Stone Temple Consulting recently analyzed the way that the search engine indexes tweets, and what it discovered will surprise you. The company wanted to learn how Google might use signals from twitter for ranking purposes, but it stumbled... [Read more]

Despite being legally blind, Joan Lewis still managed to to get all the traffic she needed to make a living online. In fact, she was able to rank on Google’s page 1. If Joan can get all the traffic she needs (without paying a cent for it) then shouldn’t you be able to, as well? Her secret is Keyword Advantage. She got advance access, but... [Read more]

Martin Back says, “Adding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported today that sharing via smartphones and tablets surged more than 30% during the second quarter. Pulling data from its network of more than 2 million U.S. publishers, ShareThis found sharing growth of 27.8% for... [Read more]

Christopher Ratcliff says, “With a playing field increasingly dominated with paid search advertising and local SEO boosted listings, the search engine results pages (SERPS) are becoming a meaner territory for more traditional organic links. Of course one of the key ways to increase your chances of ranking above the competition is through a comprehensive... [Read more]

Noah Kagan says, “At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com, my personal blog about marketing. When the year began, there were about 12,250 subscribers and 35 new subscribers were joining each day. Like any good marketer will do, I sat down and did the math. To reach my goal of 50,000 subscribers I... [Read more]

Chris Munch has just released a free training video on earning high rankings in the search engines. It will be followed by 2 more and then by a live webinar in which he will share his methods for using press releases to get high rankings. As you might guess, he is leading up to a new product launch next week. He calls it SkyRanker. His thesis is that... [Read more]

Xiaofeng Wang says, “Ever since we published the Social Media Measurement In China report (and accompanying blog post) last year, marketers in China have been constantly asking us if we have any case studies. This year, we interviewed Nestlé China, one of the few marketers in China that has started to measure the link between social media... [Read more]

Casey Meraz says, “Did you know that having consistent and correct citations is mandatory for any successful local SEO Campaign? If you’ve read the 2013 Moz Local Ranking Factors survey or you’ve been in the local SEO game for a while, it’s no secret how important citations are to ranking locally in Google. In fact, citations and... [Read more]

Margaret Farmakis says, ““Intellectuals solve problems; geniuses prevent them.” When Albert Einstein relayed this very wise message, he was decades removed from a world of computers and email marketing. However, Return Path email geniuses still follow this simple principle, helping clients prepare for problems before they occur. Blacklisting... [Read more]

We are now into the third quarter of 2014. Six months down and less than six months to go. Are your goals set? and are you actively working on achieving them? To start the day, week, month or quarter unfocused, unprepared, and uncommitted is a sure path to failure. If you are off to a slow start this year, then check out this program for the skills... [Read more]

Lee Odden says, “The obstacle in front of most large, or mature companies of any size when it comes to digital and content marketing, is the battle with status quo. From strategy to tactics and especially measurement, change is often seen as interruptive and risky vs. adaptive. But without adaptation, we can hardly evolve, can we? As Tom Fishburne implies in... [Read more]

Mark Traphagen says, “On June 25, 2014, Google’s John Mueller made a shocking announcement: Google would be removing all author photos from Google search results. According to the MozCast Feature Graph, that task was fully accomplished by June 29. In this post I will: Give a brief overview of how Google Authorship got to where it is today. Cover... [Read more]

Allison Howen says, “There is a new marketing platform available for local businesses, and it goes by the name of LocalMaven. LocalMaven is an online platform and mobile app that helps businesses obtain word-of-mouth marketing. Through the platform, businesses partner with well-connected individuals, dubbed mavens, who are incentivized to promote... [Read more]

Bill Hugall, from Vancouver, Canada, has been an affiliate for years, a very successful affiliate; “super affiliate” is a fair description. He sells other people’s products and makes good money doing it. Now, he wants to show you what real super affiliate do to create impressive paydays for themselves every time they mail. Hugall’s... [Read more]

Dan Bieler says, “The enterprise network is the ugly duckling of enterprise technology landscape, looked at disparagingly by CIOs and often ignored by the business. The enterprise network is much less exciting than all the fancy projects like cloud, mobility, and big data. Yet the enterprise network represents the vital underpinning for all these... [Read more]

Peter Minnium says, “Standard ad formats are the backbone of the digital advertising industry, having driven the medium’s growth from nil in the early 1990s to over $40 billion in 2013. They are essential to delivering the scale needed by national advertisers. The demands placed on digital ad standards have increased exponentially since their... [Read more]

Jeff Rajeck says, “Do you ever wonder which social network is best for B2B marketing? Me too, so I did some audience research and found some surprising results. Here’s how you can do it too. Even with all of the analytics available, it’s tough for a marketer to know the best platform for a new campaign. I mean, sure, you can look... [Read more]

Major online businesses (such as Harvard Law Review, Twilio, and Shopify) have found a way to improve visitor experience on their sites: powerful, easy search of the site’s content. If people can find what they are looking for on your site, they will stay longer and buy more. That have many benefits to you. Longer stays improve your search engine... [Read more]

Allison Banko says, ““The ultimate goal, of course, in doing any marketing is to drive results,” said Lisa Dreher, Vice President of Marketing, Logicalis US. “But, I think that we started this program from a more altruistic point of view in that we really wanted to provide valuable information to our customers and prospects... [Read more]

Walt Mossberg says, “Back in the early days of handheld devices, Microsoft dubbed its contender the “Pocket PC” and, indeed, designed it to emulate a small version of a Windows PC, because the PC was the main — often the only — way to perform digital tasks. My, how things have changed. Over the last seven years, since the introduction of the... [Read more]

John Sherer says, “According to the data from Referral Squirrel, on average, 80% of sales are made on the fifth to twelfth contact with a prospect. To me, this can mean one of two things: Sales reps are sending far too many useless follow-up emails to prospects. Sales reps are maintaining healthy relationships with prospects before closing. If... [Read more]

Richard Fairbairn just released his new domain name research software, Instant Domain Sniper. It researches expired domain names in seconds. Infact, Fairbairn says that what would take you 20 hours to do manually, it will do in 20 seconds. Expired domains can be a big boost to your websites. The search engines already know them, and some of them already... [Read more]