IM NewsWatch, January 9, 2014 - ‘Top Digital Priorities for Marketers in 2014 – MarketingProfs' and much more...

January 9th, 2014 at 2:48 am EDT

IM NewsWatch

Thursday, January 9, 2013

‘2014: 5 Online Marketing Trends to Watch’ – ‘Affilorama’ Blog

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “2014: 5 Online Marketing Trends to Watch”. Radhika says, “So we’re well and truly into 2014 and I figured this is the perfect time to review what is going on in the online marketing space. What are the trends to watch out for in the coming year? What are the predictions? Should... [Read more]

‘Unlocking The Tremendous Possibilities Of Audience Data’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Unlocking The Tremendous Possibilities Of Audience Data”. James Moore says, “I don’t think it’s news to anyone that there is more readily-available audience data than ever before. “From the dawn of civilization until 2003, humankind generated five exabytes of data.... [Read more]

‘The Top Digital Priorities for Marketers in 2014’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “The Top Digital Priorities for Marketers in 2014”. Ayaz Nanji says, “Increasing conversion rates is a top digital priority for 47% of marketers in 2014, according to a recent report by ExactTarget. The survey of over 2,500 global marketers found that increasing/improving brand awareness... [Read more]

Keyword Winner (version 3): fast tool finds profitable keywords #ad

Ricky Mataka, Dan Lew and Mike Young have just announced the newest and possibly the easiest keyword analysis tool ever. Keyword Winner finds keyword suggestions in seconds and rates them for likely profitability, based on competition. This keyword tool integrates into WordPress and suggests keywords while you are blogging, saving you a lot of time.... [Read more]

‘Yahoo Restructures Their Ad Services, Significantly Affecting Tumblr’ – Business Insider

The latest article on Business Insider is titled ”Yahoo Restructures Their Ad Services, Significantly Affecting Tumblr”. Richard Feloni says, “Yahoo announced a revamped Yahoo Advertising at the Consumer Electronics Show yesterday. The new Yahoo Advertising will boost TumblrSponsored Posts by allowing advertisers to better target... [Read more]

’20 LinkedIn Groups Every Marketer Should Join’ – HubSpot

The latest article on HubSpot blog is titled ”20 LinkedIn Groups Every Marketer Should Join”. Brittany Leaning says, “Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. This is certainly understandable, given all of the projects... [Read more]

‘Do You Know the Difference Between Organic SEO and Local SEO?’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Do You Know the Difference Between Organic SEO and Local SEO?”. Nick Bennett says, ““78% of small businesses believe new customers find them through search engines.” - MarketingCharts.com Although SEO continues to be an evolving practice, there are some basic distinctions... [Read more]

“Blog Fresh Power” software increases blog rankings, traffic and profits #ad

Jay Venka and Joshua Zamora, experienced bloggers all, studied the SEO characteristics of blogs and found that fresh content is one of the major factors. Let your content get stale, and your rankings will drop, which results in lower traffic and lower profits. They have created the Blog Fresh Power WordPress plugin to solve this problem. This plugin... [Read more]

‘10 Apps for Better Content Marketing’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “10 Apps for Better Content Marketing”. Amberly Dressler says, “Content marketing can take on many forms, but at the end of the virtual day, creating copy or images that understand an audience’s wants and needs and then publishing it in the most targeted way possible, is what impacts... [Read more]

‘Five Big Social Media Trends for 2014’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Five Big Social Media Trends for 2014”. Aaron Everson says, “2013 was a big year for social media as more organizations than ever turned to platforms such as Facebook, Twitter, Instagram, and Pinterest to learn from and engage with their customers. As we enter 2014, it’s important not... [Read more]

‘10 Web Analytics Trends for 2014’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “10 Web Analytics Trends for 2014″. Mark Ryan says, “Last year was a great year in the web analytics world. We saw awesome advancements from just about every vendor in the web analytics industry.Some of my favorite achievements of the past 12 months were: Google rolled out the Google Tag Manager... [Read more]

Your online business doesn’t have to be floundering #ad

If you are like most struggling marketers, you are making at least one of the following mistakes: 1. You have no real plan 2. You don’t have a mailing list 3. You don’t have your own product 4. You don’t have affiliates selling your products 5. And most importantly you haven’t decided yet on which profitable niche to exploit for massive gains. The... [Read more]

’42% of online adults in the USA use two or more social networks’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “42% of online adults in the USA use two or more social networks”. Christopher Ratcliff says, “Facebook is still the dominant social site in the USA, but even more adults are now signing up to multiple platforms. These findings come from Pew Internet’s latest research,... [Read more]

‘Three Continuity Programs To Make Passive Income Online’ by John Chow

John Chow’s latest blog post is titled “Three Continuity Programs To Make Passive Income Online”. Chow says, “It’s no secret that I love passive income. Most everything I do online is geared toward achieving this. Given a choice between making a one-time commission on a sale, or receiving a percentage of the customer’s bill for life, I will... [Read more]

‘B2B Email Marketing: How a publishing company used marketing automation to increase CTR 1,112%’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “B2B Email Marketing: How a publishing company used marketing automation to increase CTR 1,112%”. Courtney Eckerle says, “”We needed a program that would truly engage with this audience, move past our traditional batch and blast email marketing practices, and turn visitors into... [Read more]

Hydravid Video Marketing Software: Get Multiple High Level Backlinks #ad

Walt Bayless is the creator of many products for online marketers. His latest is Hydravid Video Marketing Software. Backlinks are key to earning a high place in search results. This new software is intended to get your videos the backlinks they need to rank well. Optimizing your site using video is gaining traction in a major way, because people enjoy... [Read more]

‘8 Smart Ways to Combine Blogging with Email Marketing for Best-Selling Results’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “8 Smart Ways to Combine Blogging with Email Marketing for Best-Selling Results”. Beth Hayden says, “Your blogging and email marketing efforts are like chocolate and peanut butter. The nutty crunch of peanut butter and the sweet bliss of chocolate are each great solo. But when combined,... [Read more]

‘Storytelling Through Data: A New Inbound Marketing & SEO Report Structure’ – MOZ Blog

The latest MOZ blog post is titled “Storytelling Through Data: A New Inbound Marketing & SEO Report Structure”. Aaron Friedman says, “No matter what business you are in, it’s a pretty sure thing that someone is going to want to monitor how efficiently and productively you are working. Being able to show these results over time is crucial... [Read more]

’7 Times You’ll Kick Yourself for Not Learning HTML’ – HubSpot

The latest article on HubSpot blog is titled ”7 Times You’ll Kick Yourself for Not Learning HTML”. Ginny Soskey says, “I don’t know about you, but when I travel, I’m terrified of leaving something at home. I obsess over making sure I have enough T-shirts, jeans, shoes, travel-sized shampoos, earrings, books, magazines... [Read more]

Free e-mail marketing training from Anik Singal #ad

Well-known marketer Anik Singal is giving away a free e-book and free videos in preparation for his launch next week of Inbox Blueprint. Get on his early-bird mailing list, and he will send you a copy of his latest book, plus he will give you access to three training videos. He shows you some good email marketing strategies that he’s used to build... [Read more]

’4 Ways Personal Social Media Profiles Boost Your Brand’s Presence’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “4 Ways Personal Social Media Profiles Boost Your Brand’s Presence”. Sam Lowe says, “Standing out on social media with your brand today is difficult. That’s true regardless if you’ve had an ongoing social media presence for years or if you’ve just created your brand’s... [Read more]

‘How Facebook news feed changes will affect your brand’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How Facebook news feed changes will affect your brand”. Christopher Ratcliff says, “Facebook has revealed that organic reach for brands will fall short, if it hasn’t begun to do so already. In a recent tweak to the news feed algorithm, Facebook has begun to prioritise content... [Read more]

‘Google Wins “Overall Brand Of The Year” & “Ad Of The Year” Awards From Ace Metrix’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Google Wins “Overall Brand Of The Year” & “Ad Of The Year” Awards From Ace Metrix”. Amy Gesenhues says, “Television and video analytics firm Ace Metrix has named Google the big winner in 2013. The video analytics firm assembled a list of the top performing... [Read more]

Professional graphics for the hardest marketing jobs #ad

Richard Wing has 3 new products, each addressing one of a marketer’s hardest graphic needs: ¦ Generator Graphics: Videos and Google Hangouts.    • Nearly 400 high resolution graphics and video icons to fit any video graphics design you might need.    • These include lower thirds (think CNN news anchor), social... [Read more]

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