Stacy DeBroff says, “With 2016 upon us, we expect to see dramatic trends reshape the social media and digital marketing landscape in the upcoming year. We will be facing new social platforms, fresh trends in personal branding and more developments in live streaming. Based on Influence Central’s consumer research, as well as social and digital... [Read more]

Ayaz Nanji says, “What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises? To find out, TrustRadius examined 1,647 reviews of 20 leading marketing automation (MA) software platforms posted before Nov 30, 2015 by authenticated customers. MA solutions were defined by the researchers... [Read more]

Lei Sun says, “Google has spoken — and an important part of the mobile web will never be the same. At least that’s the theory, and certainly the search giant’s intention. Google sees app install interstitials — those big ads that pop up suddenly on the mobile web and monopolize all of your mobile device screen to prompt you to download... [Read more]

You may start online with affiliate marketing, and that may continue to bring you some income for years. But to bring in a substantial income, you probably need to have products of your own to sell. If you are a computer programmer and if you have creative ideas for new products, that shouldn’t be a problem. But if you are like most of us, creating... [Read more]

Entrepreneur team says, “Yahoo Inc. is working on a plan to cut its workforce by at least 10 percent and it could start the process as early as this month, Business Insider reported, citing sources. “We are not confirming this rumor or commenting further,” Sarah Meron, a spokeswoman for Yahoo told Reuters on Thursday in an email. The... [Read more]

Gaurav Kohli says, “Consumers increasingly turn to their mobile phones for searches, store visits, and purchases engaging with a seamless overlay of real and virtual mobile-optimized shopping experience. Mobile search is always on, — on the go, at home, in-store, and at work, and through a mobile web browser, in-app access, or voice commands.... [Read more]

Carly Stec says, “Try as I may, I’ll never be able to recreate my mother’s tomato sauce recipe. It’s a science; a tried-and-tested formula that took her years to master. (Time well spent, if you ask me.) But the great thing about formulas is that they provide us with a starting point — a list of the elements we need to... [Read more]

You are probably familiar with the term e-commerce, which refers to selling physical (or downloadable) products online, using an online store, a site that usually has many products for sale. This might be a book store, a kitchen gadget store, a tractor parts store, etc. There are many physical stores that have an associated online store, such as Walmart.com... [Read more]

Sonia Simone says, “It’s the question I get asked more often than any other when I’m talking with business owners about content marketing strategy. And it’s the question we see most often from new members in our Authority Q&A sessions. “How do I get more traffic?” There’s more — a lot more — to content marketing than traffic. But... [Read more]

Felicia Crawford says, “We’ve got another year under our belts, and that means it’s time to continue an annual blogtradition. Yes, that’s right, folks — the Moz Blog Best of 2015 is hot off the presses! (This makes me wish we had real presses. We don’t. I think there’s a 3D printer somewhere around here, though…) We’re... [Read more]

Ayaz Nanji says, “Do consumers believe that native advertising pieces on media websites are written by companies—or journalists? Does the presentation of this type of content change how it is perceived? To find out, two researchers, Chris Jay Hoofnagle and Eduard Meleshinsky, showed a simulated blog page containing three articles to 598 consumers.... [Read more]

Arbitrage is a technique often used in many busy marketplaces. The stock market and commodities market, for example, are filled with people (referred to as arbitrageurs) who practice arbitrage as a way of earning a living... [Read more]

Matt McGee says, “WordPress is strongly encouraging users of its self-hosted software to upgrade immediately to version 4.4.1, which was released on Wednesday. From the announcement: This is a security release for all previous versions and we strongly encourage you to update your sites immediately. WordPress versions 4.4 and earlier are affected... [Read more]

Will Brooks says, “New salespeople seem to love to talk about price. They compare one product with another on the basis of cost, they go on about the discounts they can give, and they try to outsell the competition with claims of lower price. But all that talking about price focuses your prospect’s attention on it, even if they weren’t overly... [Read more]

Rachael Morris says, “The belief that people who click display adverts are the ones who convert is a popular one but in fact the complete opposite is true – clickers are actually less likely to convert. The notion that clicking and converting must be related is highly intuitive which is probably why the theory’s proved incredibly persistent. It... [Read more]

3-year old, profitable, authority online brand in the raw foods niche. Caters to millennials. Here are the vital stats: - 22 Million page views since launch. - 560,000+ combined audience.- 23,876+ customers. - $1.2Million combined revenues since launch 3 years ago... [Read more]

Kate Leggett says, “It’s a no-brainer that good customer service experiences boost satisfaction, loyalty, and can influence top line revenue. Good service — whether it’s to answer a customer’s question prior to purchase, or help a customer resolve an issue post-purchase should be easy, effective, and strive to create an emotional... [Read more]

Doug Davidoff says, “Let’s start with some scary stats. According to SiriusDecisions 98% of MQLs never result in closed business. Additionally, 54% of sales reps won’t make quota. All this despite record investments in marketing automation and sales enablement tools. Now consider that the top priority among B2B marketers is increasing the... [Read more]

Ben Davis says, “Our web design trends for 2016 included a continued predilection for bold typography. So, we thought we’d bring you some typographical inspiration, with some examples from agencies, ecommerce and beyond. Consider us the fo(u)nt of all knowledge. Why not read the full list of web design trends for 2016. 1. ECC lighting Starting... [Read more]

Marlon Sanders has been a marketer online for a long time. He was one of the first to see the power of the Internet to connect with people and sell them what they were needing... [Read more]

Gavin Finn says, “The senior VP of marketing at a successful global technology company recently held her fiscal year 2016 planning meeting at a rustic, isolated hotel in the mountains, keeping the focus on business, not pleasure, for her senior global marketing team. Her intention was to center all of their efforts on performance rather than... [Read more]

Tommy Wyher says, “Infographics are great if you want content that is visual and informational. Social media shares for visual post are significantly higher than plain old text-based posts. These handy little charts are a hybrid of images and textual content. They will help you engage better and earn more links; this will in turn enhance brand... [Read more]

Wesley Young says, “As I scoured articles proclaiming the top trends in marketing for 2016, one thing that struck me was how many new technologies and new products were being pushed out, all in the name of bigger and better. It was a bit overwhelming. For the local business owner, marketing has become so complicated. Audiences are fragmented... [Read more]

Jonha Richman says, “What is the future of retail and what does 2016 have in store for retailers? The past year has been full of change, but even more transformation is ahead. The biggest change, of course is the transformation of retailing from a solely brick-and-mortar or eCommerce experience to a multi-channel marketplace. According to PSFK’s... [Read more]

Jimmy Rodela says, “If a website looks boring, there’s a good chance that the kind of service and quality that the business is offering is boring as well – at least that’s how your audience thinks of it. Afterall, there is a reason why first impressions last, right? And if you’re like me, you do not want the words, “unimaginative”,... [Read more]

Neil Patel says, “The better you understand the human mind, the better you’ll be able to persuade customers to convert. And, if you think about it, marketing is really about applied psychology. What this means is that buyers act in certain ways because they’rewired to do so. The mind’s cognitive biases, tendencies and proclivities all play... [Read more]