IM NewsWatch, January 8, 2014 - ‘People Spent $10 Billion On Apps In 2013 – Marketing Land' and much more...

January 8th, 2014 at 2:38 am EST

IM NewsWatch

Wednesday, January 8, 2013

‘How to Pick In-Content Links’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “How to Pick In-Content Links”. Amberly Dressler says, “How do you pick the keywords that you use as in-content links? The answer is inevitably a hodgepodge of guesswork, memory and words that you think will boost SEO. Every content creator, however, should have a steadfast process for... [Read more]

‘Are There Too Many Social Networks?’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Are There Too Many Social Networks?”. Selena Larson says, “New social networks are cropping up all over the Internet, spawning like rabbits keeping warm during a polar vortex. Jelly, the highly-anticipated app cofounded by Twitter’s Biz Stone, was finally revealed on Tuesday. Turns out,... [Read more]

‘Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative Briefing’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative Briefing”. Cameron Avery says, “Digital Creative Drives Results As marketers, we know that the only thing that’s more important than generating ROI is showing how we did it. Doing so wins us increased budgets... [Read more]

Hydravid Video Marketing Software: Get Multiple High Value Backlinks #ad

Walt Bayliss is the creator of many products for online marketers. His latest is Hydravid Video Marketing Software. Backlinks are key to earning a high place in search results. This new software is intended to get your videos the backlinks they need to rank well. Optimizing your site using video is gaining traction in a major way, because people enjoy... [Read more]

‘Apple: People Spent $10 Billion On Apps In 2013′ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Apple: People Spent $10 Billion On Apps In 2013″. Greg Sterling says, “Apps have turned into a nice little business for Apple. This morning the company issued a press release stating that app store users spent more than $10 billion on apps and digital content for the... [Read more]

‘Yahoo Aims To Simplify Ad Buys With “Yahoo Advertising”, Brings Tumblr Into The Fold’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Yahoo Aims To Simplify Ad Buys With “Yahoo Advertising”, Brings Tumblr Into The Fold”. Ginny Marvin says, “Yahoo announced several new advertiser initiatives during CEO Ma
rissa Mayer’s keynote at CES in Las Vegas today. The company is putting an umbrella over... [Read more]

‘What CES 2014 Is Really About: Your Connected Future’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “What CES 2014 Is Really About: Your Connected Future”. Dan Rowinski says, “You’re at the doctor’s office for your annual check up. At the end of the physical, the doctor gives you a prescription to take to the pharmacist … and a smartwatch. The doctor tells you that it wants to monitor... [Read more]

How to find a good marketing niche #ad

Reed Floren has just released his latest training on niche marketing, How to Find and Research a Profitable Niche Market. Finding a niche with eager participants is the key to successful niche marketing. Find a niche like this, and present good products to these people, and your success in the niche is nearly certain. Floren has identified over 30 tools... [Read more]

‘Marissa Mayer Reveals the Future of Yahoo Advertising’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Marissa Mayer Reveals the Future of Yahoo Advertising”. Jason Abbruzzese says, “Yahoo on Tuesday answered the question about what the company intends to do with Tumblr.CEO Marissa Mayer announced at the company’s CES event on Tuesday the introduction ofYahoo Advertising, a united platform... [Read more]

’2014 predictions from the New York tech community’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “2014 predictions from the New York tech community”. Jacob Ajwani says, “2013 turned out to be a monumental year for ecommerce. Twitter, Rocket Fuel and Criteo IPOed. Online sales closed at record highs, with more and more transactions taking place by consumers on smartphones... [Read more]

‘Does email produce an ROI?’ – MarketingSherpa Article

MarketingSherpa has published an article titled “Does email produce an ROI?”. Daniel Burstein says, “‘Gamification. Big data. Social local mobile marketing. As we kick off 2014, be ready for more hype about marketing tactics. While everyone who writes about the marketing industry gets giddy about what could be, in this week’s... [Read more]

Free e-mail marketing training from Anik Singal #ad

Well-known marketer Anik Singal is giving away a free e-book and free videos in preparation for his launch next week of Inbox Blueprint. Get on his early-bird mailing list, and he will send you a copy of his latest book, plus he will give you access to three training videos. He shows you some good email marketing strategies that he’s used to build... [Read more]

‘Email Marketing: What elements of your offer get people to click?’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: What elements of your offer get people to click?”. Daniel Burstein says, “There are many reasons customers may value your product. But which oneresonates with your customers the most? Miller Lite famously spoofed this conundrum in its TV commercials, in which people would... [Read more]

‘Keywords to Concepts: The Lazy Web Marketer’s Guide to Smart Keyword Research’ – MOZ Blog

The latest MOZ blog post is titled “Keywords to Concepts: The Lazy Web Marketer’s Guide to Smart Keyword Research”. Cyrus Shepard says, “Concepts have become more important for search marketing than individual keywords. Many people in the SEO space mistakenly assume that because Google withholds keyword referral data in the form of (not... [Read more]

‘How to Write 16 Knockout Articles When You Only Have One Wimpy Idea’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “How to Write 16 Knockout Articles When You Only Have One Wimpy Idea”. Stefanie Flaxman says, “Many of you have resolved to write more in 2014. Good. Serious content creators know that each article they publish is a piece of a largercontent marketing puzzle — one that expands a website... [Read more]

Dave Hughes has a “voice for marketing” and he wants to share #ad

Dave Hughes is a long-time broadcaster (for 27 years, he was an FM radio morning show host). He knows what it takes to be a good speaker in audio and video recordings. His new Dave Hughes, Voice for Marketing. training will help you develop the ability to connect with your audience on a personal level, whether it’s through a webinar, a podcast or... [Read more]

‘Android Device Sales to Hit 1 Billion This Year’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Android Device Sales to Hit 1 Billion This Year”. Jason Abbruzzese says, “The machines are taking over. Well, at least the Androids are.In 2014, sales of phones and tablets running Google‘s Android operating system are projected to reach 1 billion users for the first time, according... [Read more]

‘How small copywriting changes can lead to big increases in conversions’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How small copywriting changes can lead to big increases in conversions”. David Moth says, “It’s easy to overlook the value of copywriting in web design as there are so many other factors to take into account, many of which have a more obvious impact on the user experience. But... [Read more]

‘Social Network Data: Growth Trends, Engagement Levels, and Demographic Profiles’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Social Network Data: Growth Trends, Engagement Levels, and Demographic Profiles”. Ayaz Nanji says, “Facebook remains the dominant social network in the United States, but more and more users are diversifying to multiple platforms, according to a recent report from the Pew Internet and American... [Read more]

Professional graphics for your marketing needs #ad

Richard Wing has 3 new products, each addressing one of a marketer’s hardest graphic needs: ¦ Generator Graphics: Videos and Google Hangouts.    • Nearly 400 high resolution graphics and video icons to fit any video graphics design you might need.    • These include lower thirds (think CNN news anchor), social... [Read more]

‘Merging Massive Data Sets’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Merging Massive Data Sets”. Claudia Perlich says, “You have a hot date lined up and your eyes are set on the perfect little black dress (LBD) to buy from a local store. Just one small caveat — it’s a bit pricey and not really in your budget. Now, you have a few options:... [Read more]

‘What SEOs Need to Know in 2014’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “What SEOs Need to Know in 2014”. Manas Kumar says, “The search engine optimization world is evolving continuously, and those responsible for improving their company’s position in the search engine result pages (SERPs) must change with it. The past year has seen Google update their... [Read more]

‘What will paid search look like in 2014?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “What will paid search look like in 2014?”. Jon Myers says, “n the paid search world, 2013 was as busy at it gets. Major changes to Google included the Enhanced Campaigns migration and rise of Product Listing Ads (PLAs) not to mention the maturing of Facebook as an advertising... [Read more]

Auto Support Bot: automated help for your site visitors #ad

Website visitors don’t always read as carefully as you might like. And, admit it, you don’t always write as clearly as you might like. So questions are “par for the course.” If you are like most solo marketers, you can’t afford to have 24×7 support staff. But a visitor might have a question at any time, one that keeps... [Read more]

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