Nick Iyengar says, “In our recent white paper, “State of Digital Marketing Analytics in the Top 500 Online Retailers” (registration required), my colleague Amardeep Singh and I found that a full 42 percent of Internet Retailer’s top 500 retailers have yet to adopt a tag management system (TMS). While this may not have been surprising if... [Read more]

Shirley Tan says, “As 2015 draws to a close, it’s time to look ahead to what 2016 brings in terms of new ideas, strategies, and directions that can be implemented within your business. Marketing has been – and will continue to be – one of the key success factors of all types of businesses – from startups to multinationals. And, with the... [Read more]

Kim Walsh-Phillips says, “There are only a few things $5 will buy these days: a cup of coffee at my favorite overpriced coffeehouse, a bonus tip to reward an Uber driver’s smile. Maybe a foot-long sub at a somewhat image-troubled sandwich shop. Dare I say that an acquisition even better than the one for my slow-roasted addiction... [Read more]

Marlon Sanders has been a marketer online for a long time. He was one of the first to see the power of the Internet to connect with people and sell them what they were needing. Over the years, Sanders has produced many marketing tools, but his new Big Ticket Dashboard may be his best. Sanders reports that users of this new system can point and click... [Read more]

Verónica Maria Jarski says, “Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here’s a look at the current state of social media marketing. US B2B marketers alone are projected to spend more than $100 billion on social media advertising by... [Read more]

Mike Renahan says, “Someone I work with frequently receives messages from a sales rep she doesn’t know. They’re the classic value-less “just checking in” emails that drive prospects crazy. She never answers. Instead, she forwards me the note and we discuss what sucks about it. We always come to the same conclusion: Today’s buyers aren’t... [Read more]

Khalid Saleh says, “It’s frustrating, isn’t it? You keep hearing stories of bloggers and marketers crushing it with hundreds and thousands of email opt-ins every month. Yet, your own opt-in conversion rates hovers at a measly 0.5 percent. How would your business change if you could pump that conversion rate to 2 percent? Or perhaps even 4... [Read more]

If you are a marketing consultant for local businesses, your greatest need is prospects, but not just any prospects; you need hot prospects, ones that both want more business (who doesn't?) and don't know how to get it, but may have a vague notion that the Internet may be their answer... [Read more]

Jeff Rajeck says, “Digital advertising is big business. It is widely estimated that in 2016 digital ad revenue will top $150bn. And though it’s hard to find figures for what percentage is display globally, in the US around 50% of what is spent on digital advertising is spent on display ads. With so much money at stake, it’s not... [Read more]

Irfan Khan says, “Till recently, Influencer Marketing as a term was used in the context of movie and sports stars who endorsed various products and services in the mass media. Enterprises earmark a sizable portion of their marketing budget to engage these offline celebrities as a part of their Influencer Marketing strategy. However, with Internet... [Read more]

Mary Bowling says, “In ranking businesses in the local search results, Google’s goal has always been to model the real world. It aims to reward the companies that are the most popular and prominent within their own market areas — those that are the most highly regarded by their customers, considered to among the best at what they do and... [Read more]

You've got to hand it to Mark Dickenson. He has persisted in online marketing for almost 10 years, despite years of absolute failure and discouragement. Those were the years when he relied exclusively on affiliate marketing to earn his living... [Read more]

Demian Farnworth says, “In May 2013, a small company with fewer than 40 unusual employees made a historic lead generation move that resulted in stunning lead generation results. (I stress “unusual” in a good way.) The company with those odd employees, of course, was Copyblogger Media (now known as Rainmaker Digital). The story of what happened... [Read more]

Tom Whatley says, “Blog posts, whitepapers, e-books, and infographics… they’ve all got a place in our content marketing strategy. They’ve weathered the test of time and they’re still great for generating traffic and leads. But could we be pushing ourselves and creating something even better? The latest trend in the marketing... [Read more]

Emily Logan says, “Nonprofits have two goals: to win supporters to their cause, and to convert those supporters to donors or members to support their work. To achieve both in 2016, marketers will need to become more savvy than ever. But where should you start? The first step is to take a look at the marketing landscape at large to see where... [Read more]

Marketers typically concentrate their Search Engine Marketing on Google. That's no surprise since Google is the top search engine. However, Bing and Yahoo! are also top tier search engines and they can drive a lot of traffic to your sites, too... [Read more]

Patricio Robles says, “While it can be difficult to predict what a new year will bring in the fast-moving world of the internet, one technical development should be on the radar of every organization in 2016: HTTP/2. Here’s everything you need to know about HTTP/2 and why your organization should look to adopt it in the near future. What... [Read more]

JP Gownder says, “I’ve just published a major new report, The Digital Signage And Display Opportunity in 2016. I’ll also be holding a webinar on this topic on Tuesday, January 26th, 1-2pm ET USA; it’s entitled Screening the World: How Digital Signage, Displays, and Magic Mirrors Drive Business Value. Please register for my webinar... [Read more]

Sherry Gray says, “In a highly competitive market, the need for competitive intelligence is obvious. Market research is the core of any strategic business plan. Knowing what works for your competitors is the surest way to confirm your own ideas for marketing, and to weed out time-consuming plans destined to fall flat. Content marketing is no... [Read more]

It's been a little over 2 years since 'Commission Jacker' was launched. Hundreds of marketers have used it in their business, as a tool for increasing their affiliate or CPA sales... [Read more]

Ayaz Nanji says, “Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are consistently delivering individualized cross-channel experiences, according to a recent report from SAP Hybris and Forrester Consulting. The report was based on data from surveys of 1,200 global consumers... [Read more]

Shyana Marks says, “The year 2015 was definitely one for the record books. Technology is moving at such a rapid pace and disrupting industries left and right. We saw a steep rise in the “sharing economy,” rapid adoption of wearable technology, advertising innovation and Millennials invade the workplace. Lead generation transformed... [Read more]

Lindsay Kolowich says, “From changes in consumer behavior to evolving social media algorithms, the marketing world is constantly progressing. To be successful, today’s marketers need to have an advanced skill set that covers everything from content creation and social media to web behavior and analytics. What skills do marketers need... [Read more]

Patricio Robles says, “With ad blockers here to stay, publishers and advertisers have rushed to develop new ways of reaching consumers online. One of the fastest-growing alternatives to traditional digital advertising is native advertising. Some publishers now earn significant percentages of their revenue from native ads, and there’s no... [Read more]

Microsoft says that 200,000,000 computers, tablets, phones and Xboxes have used Windows 10 in the last month. And, with their marketing push and free conversion for most users (the vast majority of Windows users use Windows 7), they expect a lot more to use it, too. They have been aggressively pushing users of earlier versions of the software to convert... [Read more]

Chow says, “Happy New Year everyone! It addition to the tips I gave you to make 2016 your best year ever, I’m going to add one more tip, and that is to update your blog copyright notice to say 2016. If your blog doesn’t have a copyright notice, you should add one right away. Many bloggers may consider this a relatively minor issue. However,... [Read more]

Noah Kulwin says, “A few weeks ago, our editors told us to pick a significant event in 2015 and extrapolate how it would play out this year. Over the past week, we’ve run a number of those pieces, spanning Microsoft, Airbnb, Google and other big tech players. Here’s what Re/code is expecting this year: “Microsoft Unified Windows in... [Read more]

Jen Ribble says, “As 2015 draws to a close, it’s interesting to look back at the year and see what topics have been especially popular on the Return Path blog—and why. Sometimes a popular post touches on the zeitgeist of the moment. Wearable technology was on everyone’s mind back in April, and our top post of the year dealt with pre-orders... [Read more]