Lisa Hoover Mcgreevy says, “Despite a user base of nearly 300 million, Twitter recently announced plans to ramp up new account signups, along with a host of other offerings aimed at both individual and business customers. Reporting from Twitter’s first Analyst Day event in November, 2014, Mashable’s Seth Fiegerman said the company “plans... [Read more]

Pratik Dholakiya says, “You can’t count on Google. No matter how great you are as an SEO, counting on Google to send you traffic is risky business. Also, feeling entitled to free traffic from a search engine monopoly is a bad business model. I’ve always been a proponent of the idea that the best SEO strategy is the one that doesn’t count... [Read more]

Martin Beck says, “Facebook’s video surge is looking more like a tidal wave. In remarks during Facebook’s quarterly earnings call with investors today, CEO Mark Zuckerberg said that Facebook video is generating more than 3 billion views a day. That’s up from 1 billion daily views Facebook reported in September, a total that at the time... [Read more]

Peter Beattie is releasing his latest templates for marketing videos, Instant Video Templates V5. These are the best and most diverse templates he ever released, and he has included 18 templates in his package, more than he included in his first 4 packages. The point of these templates is that he provides you background scenes and other video elements... [Read more]

Kurt Wagner says, “Investors had one thing in mind during Facebook’s Q4 earnings call Wednesday: how is video performing on Facebook and, more specifically, when will video ads become the real deal on the platform? The question of video performance — both user uploaded videos and video ads — was the most popular topic of discussion during... [Read more]

Bob Hutchins says, “Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out? Then I’ve got a challenge for you. Take a look at Signal’s new infographic, “The 8 Biggest Digital Marketing Trends in 2015,” to see a list of advanced digital marketing trends that may surprise you. I’ve shared... [Read more]

eMarketer team says, “B2B decision-makers are everywhere—yet they are tough to find and difficult to target. eMarketer reviewed hundreds of B2B marketing studies and sifted through thousands of data points. In the end, we isolated 14 key insights that will help marketers reach virtually any B2B buyer. Can you afford not to know these tips? Register... [Read more]

Coach Comeback is offering you a new take on Facebook marketing, one that he says will work better than what you have tried before, and has the advantage of being free. He calls it FB Freak. Coach says that if you build your Facebook fan page correctly, you can pull in traffic and start making sales without out spending any money on Facebook ads. And... [Read more]

Jim Nail says, “The press coverage of my report “Making Sense of New Video Consumption Behaviors” — and especially the number they highlighted that 46% of the “core” TV audience watches linear TV in a typical month — raised a lot of questions (and skepticism!) on the Research Wonks list serve. I figure if they... [Read more]

Brian Clark says, “Now we tackle the eternal question: how do you get traffic to your curation site so you can build an email list? Should we start building a war chest for advertising? Not yet. First we’re going to apply some creativity and sweat into driving traffic. Some of these methods are tried and true, but need to be executed a certain... [Read more]

Adario Strange says, “From setting up one of the world’s largest ecommerce stores to entering the world of film and television, Amazon now plans to dive into the world of corporate email. The company will launch a product called WorkMail, a $4-per-month, per-user secure-email solution for business users, according to The Wall Street Journal. Although... [Read more]

Walt Bayliss has just released the latest version of his video software, 'Hydravid 2.0 Video Marketing Software'. You may have seen earlier versions of this software, but check into what this latest version can do for you... [Read more]

Alex Debelov says, “Video, if done right, is a powerful storytelling format in the world. Indeed, sight, sound and motion elicit great emotion. It has the power to make us laugh, to cry, to contemplate big ideas and call people to action. With video advertising expected to grow 21 percent annually, it has never been a better time to be a content... [Read more]

Eric Murphy says, “According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014. While definitions of effectiveness... [Read more]

Daniel Gilbert says, “PPC is complicated. There are dozens of interrelated on- and off-site metrics. There are hidden factors like Quality Score and competitor activity. There are unquantifiable, fuzzy influences like user intent and ad quality. And everything varies by time, device, demographic and location. On top of that, anything can be altered... [Read more]

Rob Cornish has a new tool that can make your marketing research a piece of cake, called 'SpyBar'. This is a plug-in for either Firefox or Chrome that lets you gather competitive information about any WordPress site you visit. And that's the majority of marketing sites, since ease of use has people converting to WordPress every day... [Read more]

Courtney Eckerle says, “This case study covers an event marketing effort to create an event sponsor guide that came together in 11 days, met a need for the target audience and led greater brand awareness for the company that executed the campaign. Read on to find out how Loggly — a cloud log management company — was able to leverage its main... [Read more]

Jeremy Gottlieb says, “Everyone’s been in the position where there’s a million and one things going on, but a client (or you) still requires top-notch keyword research. So something needs to get done in a pinch. Searching around the internet and learning more about the trendiest aspects of keyword research (because let’s face... [Read more]

Seth Fiegerman says, “Facebook just had its first $10 billion year. The social network posted earnings of $0.54 per share on revenue of $3.85 billion for the December quarter, coming in well ahead of Wall Street estimates for earnings of $0.48 per share on revenue of $3.77 billion. That holiday performance brings Facebook‘s total revenue for... [Read more]

Matt Bacak released 'Facebook Fortune Formula' a few days ago, intending to hold it open only a few days. But he is holding it over, giving you one last chance to take advantage of this fresh, powerful training... [Read more]

Laura Donovan says, “Social Media Marketing is more than just setting up a Facebook Page or Twitter account and posting updates when you have the time. It is also not a forum for the direct sales pitch. It is a powerful tool that when used correctly can create leads and sales for your business. In order to reap the benefits of Social Media Marketing... [Read more]

Jerod Morris says, “Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough. That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by our own Rainmaker Platform. According to the study,... [Read more]

Martin Gill says, “It’s no secret that digital skills are in short supply. In fact, while some three quarters of executives tell us their firm now has some form of digital strategy (however rudimentary), a paltry 16% say they have the skills and capabilities necessary to deliver it. Even though the average eBusiness team’s staffing budget... [Read more]

Peter S. Cohen says, “Some entrepreneurs help create bubbles. These can benefit all startups — or kill them. The two things that make all the difference? Timing and strategy. By bubble, I mean an economic process by which stories of initial financial wins draw in “tourists,” capital providers without deep expertise in a particular... [Read more]

Christopher Ratcliff says, “Marie Curie provides care and support for more than 40,000 terminally ill people and their families in the UK each year, therefore it’s vital that the charity is able to provide services across every possible channel both offline and online. To achieve this Marie Curie is undertaking a massive digital transformation... [Read more]

Lindsay Kolowich says, “Creative trends can be fickle. Remember those super glossy CTAs that used to be on every website? Now, flat, minimalistic design is in. Whether you’re a seasoned or amateur designer, no marketer should be in the dark about the latest design trends. So what’s in store for 2015 in the creative world? Using... [Read more]

JP Mangalindan says, “Love it or loathe it, Facebook is as integral to our day-to-day lives as checking email or texting that special someone. And in case there was any doubt, the social network unleashed new data on Wednesday to prove it. Nearly 1.4 billion people around the world use Facebook every month. Some 890 million people visit it daily... [Read more]