Annie Pilon says, “It’s no secret that your prices can have a huge impact on the success of your eCommerce store. But there are plenty of secrets and strategies you can employ for better pricing that will make your store a success. Here are 20 secrets for best eCommerce pricing that will put you ahead of the competition. Customers Expect Free... [Read more]

Fareeha Ali says, “The online marketplace increased the number of active buyers. The gross value of goods sold on eBay Inc.’s marketplace fell 1.0% to $20.68 billion in the fourth quarter that ended Dec. 31 compared with $20.88 billion in the same period a year ago, the online marketplace reported Wednesday. It was eBay’s first holiday season... [Read more]

Brian Hughes says, “Are Google’s constant algorithm changes giving you whiplash? Keeping pace with SEO can be a challenge, especially when it comes to local SEO. First, the bad news: optimizing your site for Google search is not the same as optimizing it for local search. Now, the good news: many of the same SEO best practices still apply for... [Read more]

Just launching today, AdExpress is a web-based app, by Jay Venka and Abhi Dwivedi, that will let you design world-class, high-converting graphics for ads on Facebook, Twitter, Pinterest, Instagram, Mobile Apps and a lot more. This software includes customizable templates (50+) that you can use to create your own ads that look professional, attractive... [Read more]

Entrepreneur team says, “Facebook Inc reported a 51.7 percent jump in revenue for the final quarter of 2015 as new advertising formats and an improved mobile app drove a sharp rise in ad sales. The company’s total revenue rose to $5.84 billion from $3.85 billion a year earlier, with ad revenue increasing 56.8 percent to $5.64 billion in... [Read more]

Steve Randazzo says, “Experiential marketing is all about bringing brands to life in the form of localized events, free samples, and interactive exhibits that are tailor-made for specific demographics. Experiential marketing can help marketers create deep and meaningful two-way interactions between audiences and brands. No other marketing technique... [Read more]

Brandon Olson says, “Ask any blogger how they got started blogging and they’ll likely tell you it started out of a passion for a particular topic, whether that’s teaching people how to sing or sharing helpful photography tips or educating others on the importance of essential oils. (We’re passionate about email marketing, which is why we... [Read more]

As a marketing platform, Facebook started small, but as more and more members started actively (even, vigorously) investing their time on Facebook, marketers became interested. ... [Read more]

Greg Finn says, “A new study from Brand Networks paints quite the rosy picture for Instagram’s ad platform. Instagram’s ad API opened up in August of 2015 and saw an influx of ad volume and interest in the platform. Brand Networks analyzed 1.6 billion Instagram ad impressions over the last six months for this study and uncovered some interesting... [Read more]

Satish Meena says, “The retail market in India is going through a very interesting phase. Online retailers are flush with funds and spending aggressively on acquiring customers and building infrastructure, while organized retailers are trying to come out of their “wait and see” mode before online sales start hurting them in categories other... [Read more]

Mike Renahan says, “The best advertising for any company is current customers raving about their product to friends. In fact, studies have revealed that 65% of a company’s new business comes from referrals, and customers are 4x more likely to buy after a friend suggests a product. But how do companies influence their current customers to recruit... [Read more]

Well, there's a lot more, but we have to first give a nod to its main function: landing pages (also known as squeeze pages or opt-in pages) are its primary reason for existence, and it does them well... [Read more]

Matt Clough says, “The startup landscape is currently overflowing with innovation, providing lots of exciting new marketing tech for ecommerce sites to work with. With so many startups vying for attention, however, it can be overwhelming when it comes to deciding which ones deserve your time and attention and which ones are unlikely to have an... [Read more]

Isla McKetta says, “Fifteen minutes into my first ever flight with my newborn son — a flight that had been delayed for an hour and a half, during which we’d held off feeding him so he could eat on the way up to make sure his little ears wouldn’t pop from the pressure and he wouldn’t start the flight screeching — fifteen... [Read more]

Ginny Marvin says, “It was yet another beat for Facebook, as the social media behemoth reported earnings for the fourth quarter of 2015 on Wednesday. After losing nearly three percentage points by close of business, Facebook stock is trading up more than six percent in after-hours trading. Revenue topped $5.84 billion in Q4, up from $3.85 billion... [Read more]

Walt Bayliss is still offering a free copy of his new report, The 5 biggest mistakes that webinar presenters make. Bayliss is hard at work on new software that makes it easier to do successful webinars... [Read more]

Lauren Sirt says, “Today’s online consumers have the world at their disposal. They can choose from a variety of brands, sticking with the one that gives them the optimal benefits in terms of both product and value. In such a competitive environment, the brand that ultimately wins the sale will be the one that can offer the best deal for each... [Read more]

Pamela Wilson says, “At 5:00 p.m. Pacific Time today, the doors to our advanced content marketing training program, Authority, close again. We won’t reopen them until later this year. If you’ve considered getting the support, training, and feedback that’s available to you inside this program but you haven’t joined yet, you may have a... [Read more]

DMD team says, “While video content helps engage consumers and lead them through conversion, video also impacts the perception of your brand. Understanding how your prospects and customers see your brand is a game-changer for your marketing strategy and tactics. Recently, Hiccup NY’s Umatter division completed a comprehensive survey to discover... [Read more]

Your YouTube channel doesn't need to be bland. You can add a professional appearance to it with 'YouTube Channel Graphics Creator'  by LaughingBird Software. Use this software to create Youtube banners, video thumbnails, "intro" graphics and "end bumper" screens. And that's just the beginning... [Read more]

SMT team says, “Plain and simple, SEO isn’t dying; it’s only changing. This means that you still need SEO, local business or not, you just have to make sure your strategy is up to par with the latest best practices. When it comes to your local business, however, this is even more crucial. Remember that the way you create a plan for local SEO... [Read more]

Christian Mongillo says, “Any marketer will tell you: happy salespeople are the currency of a job well-done. When you bring awesome leads to your account reps, you make their jobs infinitely easier. Instead of weeding through mismatched prospects, they can focus on closing deals with solid fits. This efficiency is especially important in the media... [Read more]

Mari Smith says, “When you look at the major players in the social media landscape, one thing remains true: Facebook is king. With ever-expanding user base and new features, they keep the world on their toes and tuning in. Thanks to their newest winning rollout, the buzz has hardly died down. We’re talking about Facebook Live. Hot on the heels... [Read more]

Jack Simpson says, “It’s annoying that in 2016 a headline like this is still relevant. We’ve all poked fun at silly stock imagery, but it seems once the laughter fades some of us continue regardless. I’d put it up there with meaningless buzzwords as one of the uglier sides of marketing that refuses to die. And while it does provide... [Read more]

Swati Sinha says, “Client loyalty is the key a solid business foundation. It is very important to get those first 100 clients, so much so that it is more of a challenge. Success of newly incepted product or service depends on speedy addition of clients and also gaining their long term association with the item on sale. Startups even with a wonderful... [Read more]

Monica Montesa says, “If your job requires you to write email content, there’s nothing worse than coming down with a case of writer’s block. However, there may also be some of you who find that instead of a temporary block, it’s more like a chronic, long-term obstacle between you and The Greatest Email Ever. To help you overcome the hurdle... [Read more]

Valerine Levin says, “You’ve done your research, come up with a clever title, and strategically sprinkled SEO keywords throughout your new (equal parts engaging and informative) blog post. You post it on your company’s blog, give it a shout-out on Facebook, Twitter and LinkedIn – and even include it in your monthly newsletter. You’re... [Read more]

Carolina Rogoll says, “I travel to the West Coast every year to learn about the latest on technology and new business models from different companies, especially around the Silicon Valley. In exchange, as a decade-long consumer goods professional and educator, I share my insights on brand building and marketing. My most recent trip was a bit... [Read more]