Travis Bliffen says, “Regardless of what you may have heard, inbound links are still one of the most important ranking factors. Earning links that your competition cannot easily recreate will give you a competitive edge and the types of link building we are going to talk about below are going to be great for authority and traffic. Here are 20... [Read more]

Syed Irfan Ajmal says, “Are you getting a sinking feeling that you are getting nowhere after jumping on the content marketing bandwagon? Or do your blogging efforts sound like you singing in the shower: you feel like a rock star but no one is there to applaud your singing prowess? Top 4 Reasons Your Content Writing Has Been a Failure You didn’t... [Read more]

Hunter Boyle says, “Email is a critical part of your marketing and sales lifecycle, but it’s only one piece of the bigger digital marketing puzzle. You still need a website, landing pages, compelling content, traffic-driving campaigns, testing tools and analytics to be successful. While there’s no magic service that rolls all of those elements... [Read more]

This morning, Walt Bayliss is releasing the latest version of his video software, ;Hydravid 2.0 Video Marketing Software. You may have seen earlier versions of this software, but check into what this latest version can do for you. Video is a great aid to your SEO when it is used wisely. This new software takes the guesswork (and the hard work) out of... [Read more]

Amy Gesenhues says, ” According to Yahoo’s 2014 earnings report released today, the company’s investment businesses, which included mobile, video, native, and social, delivered $1.1 billion in revenue, representing a 95 percent year-over-year increase. Yahoo also reports mobile gains, generating $254 million in mobile revenue during Q4, and... [Read more]

Lauren Orsini says, “Twitter direct messages just got more talkative. Now you can have a private conversation with a group, the social network announced Tuesday. Until now, Twitter’s direct messaging feature has been reserved for conversations between no more than two participants. Now, you can create groups of up to 20 Twitter users at the same... [Read more]

The ‘Business 2 Community’ team says, “There’s no denying that content marketing is hot and here to stay. But despite the buzz, many businesses still don’t have the framework they need to build a successful content marketing engine. Join Hana Abaza, VP of Marketing at Uberflip, as she discusses how you can develop the right “content... [Read more]

Rob Cornish has a new tool that can make your marketing research a piece of cake, called SpyBar. This is a plug-in for either Firefox or Chrome that lets you gather competitive information about any WordPress site you visit. And that’s the majority of marketing sites, since ease of use has people converting to WordPress every day. For example,... [Read more]

Kim Speier says, “There have been a lot of questions about Facebook lately: Are people still using it? Is it on the decline? Can businesses still find it valuable? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really... [Read more]

The ‘Business 2 Community’ team says, “There’s no denying that content marketing is hot and here to stay. But despite the buzz, many businesses still don’t have the framework they need to build a successful content marketing engine. Join Hana Abaza, VP of Marketing at Uberflip, as she discusses how you can develop the right “content... [Read more]

JP Mangalindan says, “Facebook announced a way to track ad performance on Tuesday that the company says is more accurate than the standard “click-through rate.” Advertisers have traditionally tracked the success of an online ad campaign based on whether users click; generally, the more clicks an ad gets, the more successful it’s... [Read more]

Matt Bacak released 'Facebook Fortune Formula' a few days ago, intending to hold it open only a few days. But he is holding it over, giving you one last chance to take advantage of this fresh, powerful training.... [Read more]

Parry Malm says, “Every year in January we are faced with a litany of predictions for digital marketing. Some are interesting, some are right, and some are wrong, and the vast majority are re-stating what’s already happening. Which isn’t courageous or interesting. In this post, I’m going to bring out my inner soothsayer and make some bold,... [Read more]

Chow says, “There have been many times we have covered Google Adwords here. It is obviously a very robust platform with a lot of different options for how you can use it to help run your campaigns. This being the case, I get asked quite a bit about random odds and ends about Google Adwords. Obviously, Adwords are the ad results on the top of... [Read more]

Isla McKetta says, “”Picture it.” If you’re of a certain generation, those two words can only conjure images of tiny, white-haired Sophia from the Golden Girls about to tell one of her engaging (if somewhat long and irrelevant) stories as she holds her elderly roommates hostage in the kitchen or living room of their pastel-hued... [Read more]

You may think of Fiverr as a low-value marketplace, but 'Art Wojciechowski', David Kirby and Anwesh Rath say it’s possible to offer services that can bring you up to $50 per hour, doing tasks that only take 2-3 minutes to complete... [Read more]

Courtney Eckerle says, “Lifestyle and furniture online brand Dot & Bo switched ESPs and began setting up a closer relationship between the marketing team and testing. They began by tweaking an existing cart abandonment campaign. See how the team was able to turn a focus on testing into a 400% revenue boost within that effort”. Email Marketing:... [Read more]

Emma Yousif says, “With the increase in alternate channels such as social media, many may think that email is no longer a valuable way to create engagement with consumers. On the contrary, email marketing is still one of the most effective tools for marketers — especially when it is paired with mobile. Experian Marketing Services sends more... [Read more]

Ginny Soskey says, “When you first start out on Pinterest, many of us imagine it’ll be the best way to organize all the things that inspire you. Instead of haphazardly storing bookmarks in your browser or keeping a long Evernote file of things to remember, you set up a few tailored boards, and start pinning away. But pretty soon after... [Read more]

Gaz Cooper has just released a package of three affiliate websites for Amazon affiliates, to help you get your affiliate sites up and running and ready for business in short order... [Read more]

AP team says, “eBay plans to cut 2,400 jobs, or 7% of its staff, in the first quarter to simplify its structure and boost profit ahead of a planned separation of its business. The e-commerce company said Wednesday that the jobs fall across its marketplaces, PayPal and enterprise businesses. The San Jose, California-based company also says it plans... [Read more]

Chow says, “Everyone knows that networking is one of the keys to business success, and while networking on social media is great, nothing beats face-to-face networking. The biggest problem with face-to-face networking is the cost. Networking at a trade show like Affiliate Summit is not a cheap undertaking. The cost of of a show pass range from $249... [Read more]

Andrew Broadbent says, “Many popular brands are using activations to build popularity and give the consumer an experience that will make them feel a real personal connection to the company. What is brand activation? Have you ever noticed when you go to buy a popular brand’s product, do you ever stop to ask yourself, how did they become so trustworthy... [Read more]

C. C. Chapman says, “Twenty years ago, I graduated from Bentley University with a degree in Computer Information Systems. I had always thought about going for a marketing degree, but was advised that it would be too hard to find a job after college. I decided to focus my energy elsewhere. Little did I know that I’d have a very successful career... [Read more]

Jason Miller says,I’ve had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the digital age. When I first made the move to the B2B marketing space in 2009, there was a shift happening: Social media was starting to take off. Suddenly, marketers were faced with a whole slew of new... [Read more]

Lewis Howes says, “One of my goals for 2015 is to focus more on my personal brand both online and off. To me this means clarifying exactly what my mission and vision are, and conveying that to the world in a concise and attractive way. When people used to ask me what I did, I would get frustrated. It’s not a one-line answer. I used the... [Read more]

Mark Feldman says, “The world of SEO seems to have gone from toddler to preteen in just the last 2 years, and the industry doesn’t show any signs of stopping. In early 2011, Google released the Panda/Farmer update, an update focused on ridding search results of weak content, leaving business owners without businesses, webmasters without websites... [Read more]