Valerine Levin says, “You’ve done your research, come up with a clever title, and strategically sprinkled SEO keywords throughout your new (equal parts engaging and informative) blog post. You post it on your company’s blog, give it a shout-out on Facebook, Twitter and LinkedIn – and even include it in your monthly newsletter. You’re... [Read more]

Carolina Rogoll says, “I travel to the West Coast every year to learn about the latest on technology and new business models from different companies, especially around the Silicon Valley. In exchange, as a decade-long consumer goods professional and educator, I share my insights on brand building and marketing. My most recent trip was a bit... [Read more]

Annie Pilon says, “Writing a book can be a great way to share your business expertise with the world. But just writing a book won’t guarantee that you can get anyone to actually read it. However, there are some ways you can increase the likelihood that your business book will sell. Here are some tips for creating and marketing a business book... [Read more]

As a marketing platform, Facebook started small, but as more and more members started actively (even, vigorously) investing their time on Facebook, marketers became interested. Today, it’s not only the site with the most members. It’s probably the site with the most marketers trying to earn a living on it. Most of these marketers are falling... [Read more]

Daniel Burstein says, “Unlike many hotel brands that strive for a consistent look and feel, part of the value proposition of The Leading Hotels of the World (LHW), a hospitality consortium with 425 hotels worldwide, is that each hotel is unique. From the fabled King David Hotel in Jerusalem to The Ritz Hotel in London (featured in the film “Notting... [Read more]

Ginny Marvin says, “It’s official: Facebook is expanding its Audience Network (FAN) to include mobile websites, not just just apps. News that the social media giant was testing an expansion of what started as an in-app advertising network in 2014 broke earlier this month. Facebook says it has been working with global publishers such as... [Read more]

Ryan Robinson says, “How often do you take a step back from your day-to-day job to ask “why?” It’s so easy to get caught up in the busy routine and forget why humans actually do what they do. On the consumer side, you might ask yourself, “Why am I drawn to cars that emphasize safety features?” or “Why do... [Read more]

Well, there’s a lot more, but we have to first give a nod to its main function: landing pages (also known as squeeze pages or opt-in pages) are its primary reason for existence, and it does them well. Landing Page Monkey was designed to create pages that attract your visitors’ attention. When you use it, you can quickly add a background video... [Read more]

Matt Asay says, “Google’s master plan has always been clear: Get more people using the Internet, and sell more ads alongside their searches. As I’ve written, that adds up to $6.30 per Internet user per year. Unfortunately, that plan has hit a snag, as the Guardian’s Charles Arthur uncovers. As the desktop dwindles and mobile devices... [Read more]

Ben Davis says, “Should SME owners employ an agency to carry out SEO? Of all the questions we get asked at Econsultancy, this is the one that always jumps out at me. We get asked by SMEs that are using an agency and not seeing great results, as well as those who haven’t yet attempted anything in earnest, either in-house or with a partner. I... [Read more]

Jennifer Slegg says, “Webmasters were caught by surprise two weeks ago, when Google released many new statementsabout their Panda algorithm to The SEM Post. Traditionally, Google tends to be rather quiet about their search algorithms, but their new comments were a departure from this. Google was quite transparent and shared a lot of new Panda-related... [Read more]

We just checked and Walt Bayliss is still offering a free copy of his new report, The 5 biggest mistakes that webinar presenters make. Bayliss is hard at work on new software that makes it easier to do successful webinars. He wants people to understand that webinars can form an important part of a marketing strategy, but only if they are used intelligently. That’s... [Read more]

Beth Hayden says, “I met a woman at a networking event last year. I’ll call her Nicki. Nicki and I chatted for a few minutes, and she struck me as smart and motivated. I liked her. That was six months ago, and now Nicki’s emails are driving me insane. After that networking event, Nicki added my name and email address to her mailing list.... [Read more]

Annie Pilon says, “Communication is an incredibly important part of running a successful business. You need to be able to effectively communicate with your target customers and the members of your own team. But doing so requires a lot of skill and strategy. This week, members of our small business community share tips for targeting your ideal... [Read more]

Ginny Marvin says, “Since Google announced that AMP (Accelerated Mobile Pages) would launch in search early this year, publishers have been waiting to find out just how ads would be handled. More details of where things stand were shared by Google’s head of ads Sridhar Ramaswamy at the IAB Leadership Summit and published in a blog post Monday. AMP... [Read more]

Your YouTube channel doesn't need to be bland. You can add a professional appearance to it with 'YouTube Channel Graphics Creator' by LaughingBird Software. Use this software to create Youtube banners, video thumbnails, "intro" graphics and "end bumper" screens. And that's just the beginning... [Read more]

Nick Cholakis says, “Nonprofits operate in a crowded digital ecosystem with aggressive marketing tactics and massive advertising spends from the corporate world. It can be tough, as a result, to reach target audiences—especially for membership recruitment. How can nonprofits stand out, build visibility, and drive engagement in a landscape where... [Read more]

Megan Totka says, “Customer loyalty is a valuable part of any business, regardless of industry. Research shows it costs businesses an average of five times more to acquire a new customer than to market to an existing one. And when you consider that 40 percent of e-commerce revenue comes from 8 percent of your customer base, the value of customer... [Read more]

Jeremy Gin says, “Negative feedback from customers can be a hard pill to swallow. It often feels unjust, unhelpful and inaccurate. Even the most professional business owners can be defensive and emotional in the face of criticism. And while business owners may intellectually know negative customer feedback is critical to improving their business... [Read more]

CPA affiliates can earn a steady income if they follow proven best practices. On the other hand, if you don't use best practices, you can lose a lot of money. Aidan Corkery, Neil Moran and Pallab Ghosal have a new course that explains how to do CPA affiliate marketing right, 'CPA Lead Machine'... [Read more]

Adam Wiggins says, “Closing is a make-or-break moment in sales. The final verdict that determines whether or not your efforts will amount to anything at all. It’s natural to feel apprehensive about it at first. However, without that feeling of danger, successfully closing a sale wouldn’t be so thrilling — a feeling that drives... [Read more]

Shawn Hessinger says, “Personal digital assistants like Cortana and others have been around for a few years now. But you may be surprised to learn that they’ll soon be taking a much bigger role when it comes to your business. According to David Smith, Vice President of World Wide SMB Sales at Microsoft, digital assistants will be taking over... [Read more]

DMD team says, “What does it take to find the right marketing automation solution for your agency? A good platform helps marketing agencies be more effective. A great platform can do much more — increase efficiency, improve intelligence, expand your reach, enable targeted real-time action, and most of all, create a key competitive advantage... [Read more]

Sarah Bird says, “Greetings, Moz Community! We’ve been very busy at Moz. In keeping with my tradition, I’ll tell you what we’ve been up to in excruciating detail in my upcoming 2015 Year in Review post (next week). But first, some big news! Moz closed a $10 million Series C round of financing yesterday. We’ve got great VC partners in... [Read more]

Marcus Miller says, “If you run a small or local business, there is a good chance that your site is built in WordPress. In fact, statistics from BuiltWith.com would indicate that WordPress powers about 50 percent of the entire internet. The exact numbers vary, with other statistics showing WordPress powering 22 percent of new active sites or... [Read more]

Sara McGuire says, “Content markets are always looking for their next big content campaign–something that will grab really the attention of consumers. It can be hard to determine which ideas will pull people in and which ones will end up being a waste of time and resources. As a member of my company’s marketing team, we were looking for... [Read more]