Jason Miller says,I’ve had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the digital age. When I first made the move to the B2B marketing space in 2009, there was a shift happening: Social media was starting to take off. Suddenly, marketers were faced with a whole slew of new... [Read more]

Lewis Howes says, “One of my goals for 2015 is to focus more on my personal brand both online and off. To me this means clarifying exactly what my mission and vision are, and conveying that to the world in a concise and attractive way. When people used to ask me what I did, I would get frustrated. It’s not a one-line answer. I used the... [Read more]

Mark Feldman says, “The world of SEO seems to have gone from toddler to preteen in just the last 2 years, and the industry doesn’t show any signs of stopping. In early 2011, Google released the Panda/Farmer update, an update focused on ridding search results of weak content, leaving business owners without businesses, webmasters without websites... [Read more]

Matt Bacak released Facebook Fortune Formula a few days ago, intending to hold it open only a few days. But he is holding it over, giving you one last chance to take advantage of this fresh, powerful training. You have heard many trainers and teachers extol the value of Facebook in your business. Bacak is taking that principle and giving you action-oriented... [Read more]

Ryan Lytle says, “Featuring some of the world’s most innovative storytellers, including Orange Is the New Blackauthor Piper Kerman, media mogul Wendy Williams, supermodel Coco Rocha, ABC Newsanchor David Muir and many others, the discussions touched upon the past, present and future of the industry. If you couldn’t attend the event, or... [Read more]

Ritu Pant says, “We live in a visual world. And although the trends in recent years have swung heavily toward the visual side of marketing, the dominance of visuals in the marketplace is nothing new. Visual marketing is older than cave drawings. Compelling visuals make the circle of life go round. But why are visuals so powerful? It comes down to... [Read more]

Doug Davidoff says, “Inbound marketing is a powerful strategy. When we implement it for a company here at Imagine Business Development, we will typically see a 2 to 7 times increase in lead generation in the first year and a 5 to 10 times increase in future years. A 2013 study identified generating high quality leads as the number one challenge... [Read more]

Building a profitable business on Fiverr #ad You may think of Fiverr as a low-value marketplace, but Art Wojciechowski, David Kirby and Anwesh Rath say it’s possible to offer services that can bring you up to $50 per hour, doing tasks that only take 2-3 minutes to complete. They show how it’s done in Smart Five.RR Profits. Until 11 AM EST, they... [Read more]

Austin McCraw says, “Have you ever read an advertising or marketing book more than once? How about more than twice? David Ogilvy once insisted about a book, “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.” What book was he referring to? Marketer, meet... [Read more]

Sonia Simone says, “At the end of the day, I just find your persona incredibly grating. Funny that I can still remember that comment word-for-word. It’s from anunsubscribe note to my email list dating back at least seven years now. I heard lots of good things back then, too. I was helping people, sharing what I knew in a way that was useful... [Read more]

David Moth says, “Online retail sales are predicted to reach £52.25bn in the UK this year, a 16.2% increase on 2014 when the total stood at £44.97bn. This equates to 15.2% of all retail sales in the UK and means that on average UK consumers will spend £1,174 online in 2015, which would make us the most frequent online shoppers in Europe. In comparison,... [Read more]

Gaz Cooper has just released a package of three affiliate websites for Amazon affiliates, to help you get your affiliate sites up and running and ready for business in short order. He calls this package: 'Early Bird Outdoor Authority'... [Read more]

Jennifer Belissent says, “Well, it’s now been about nine months, and time to check in on the gestation of the DATA Act. But before we start on what’s happened since the law passed on May 9, 2014, let’s take a quick look at what it is, and what government organizations have to work with. This bipartisan legislation– jointly sponsored... [Read more]

Devesh Khanal says, “How do I get influencers to share my content? Content marketers are forever seeking an answer to this question. You know that successfully partnering with influencers in your field could turn your great content into viral content. But too many of us never connect with influencers because we’re stuck on this nagging question:... [Read more]

Drew Hendricks says, “For nearly every start-up, marketing and advertising is a top priority. With so many different routes to choose from, however, how do you know which is best for your company? With diverse industries choosing many different tactics, understanding how to best market your enterprise can be difficult. “Online marketing” is a... [Read more]

You don't want to get on the wrong side of the law. The regulators carry a very big stick. They can fine you, shut down your site and put you out of business for violating the law. You need compliance policies designed by a competent attorney to keep you safe... [Read more]

Chris Taylor says, “If you read the headlines on the Internet after Eric Schmidt spoke at the World Economic Forum, you’d be forgiven for thinking there won’t be an Internet on which to read Eric Schmidt headlines much longer. The executive chairman of Google used the words “the Internet will disappear” when asked for his... [Read more]

Peter Kafka says, “Snapchat‘s boosters have long argued the company could be more than just a messaging service: It could also be a platform for media companies to reach the startup’s youthful audience. Now Snapchat will try to deliver on its promises. Sources say it plans to debut its long-awaited “Discover” feature Tuesday morning. Discover... [Read more]

Tom Martin says, “You can’t sell if you can’t persuade. We all know that. But what many sales people haven’t figured out yet is that digital content is often the most persuasive tool in the salesperson’s toolbox. In my 2014 Content Marketing World talk – Using Content as Your New Sales Force – I talked about this new sales and marketing... [Read more]

You may know of British marketer Alex Albert. He has been responsible for numerous products for marketers through the years. Today, he is releasing a new piece of software he calls 'The Ultimate 2-Step Squeeze Page Creator in A Box'... [Read more]

Kipp Bodnar says, “With more than 1.23 billion users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow... [Read more]

Josh Hood says, “If Jack and Rose had fallen in love on a speedboat, the blockbuster hit “Titanic” would’ve been significantly shorter. Within 30 minutes, the star-crossed lovers would’ve deftly moved around the iceberg before landing safely in America. Much like the drama-killing speedboat, startups have the ability to maneuver in ways... [Read more]

Ashley Friedlein says, “Let us start with the bombshell. There isn’t anything new on the digital marketing horizon for 2015 that excites me much in isolation. In previous years entire new disciplines emerged. Last year was big for content marketing, data, native advertising, programmatic. Before that we had marketing automation, inbound marketing... [Read more]

Rachel Sprung says, “Truthfully, there are tons of metrics that you can report on. You’ve got reports on the number of Twitter followers, the number of Facebook Likes, the number of visits to your website, the number of conversions, the number of leads from different campaigns or channels — just to name a few. The world is your... [Read more]

Rocco Baldassarre says, “Google AdWords can drive large volumes of high-quality traffic. Small changes in a campaign often have a significant impact on its profitability. Here is a checklist of AdWords optimization techniques that can be implemented instantly and boost campaign results long-term. 1. Apply bid modifiers based on geographic performance. Performance... [Read more]

Syed Irfan Ajmal says, “Yes, Bing! You really need to take Bing SEO more seriously this year. Here are 5 biggest reasons why I think you need Bing in Your SEO strategy: 1. Bing Is Getting Bigger The Big Bing Theory has come to fruition! With Mozilla making Yahoo its default search engine on Firefox browser, and Yahoo already being powered by Bing... [Read more]

Ian Cleary says, “Content marketing can be time-consuming. With a good plan you can become more effective, and using the right tools should be an important part of that. These seven tools will help make a big difference in your content marketing productivity. 1. SEMrush – Identify how your competitor is ranking on Google SEMrush is a great... [Read more]