Marcus Miller says, “If you run a small or local business, there is a good chance that your site is built in WordPress. In fact, statistics from BuiltWith.com would indicate that WordPress powers about 50 percent of the entire internet. The exact numbers vary, with other statistics showing WordPress powering 22 percent of new active sites or... [Read more]

Sara McGuire says, “Content markets are always looking for their next big content campaign–something that will grab really the attention of consumers. It can be hard to determine which ideas will pull people in and which ones will end up being a waste of time and resources. As a member of my company’s marketing team, we were looking for... [Read more]

Jayson Demers says, “The term “mistakes” has a negative connotation: You’ve made a decision or implemented something that didn’t go as planned; now you have to deal with the repercussions. Yet most mistakes, even ones that in the moment seem massive, end up being only temporary setbacks. In fact, they usually end up as positive... [Read more]

Your YouTube channel doesn’t need to be bland. You can add a professional appearance to it with YouTube Channel Graphics Creator by LaughingBird Software Use this software to create Youtube banners, video thumbnails, “intro” graphics and “end bumper” screens. And that’s just the beginning. It’s easy because... [Read more]

Ellen Valentine says, “The end of the year is an exciting time for those of us who closely follow what’s happening in marketing. When we’re not shopping or wrapping gifts, we can reflect on the year that was and what we feel is going to define the coming year. At IBM Commerce, a group of us gather every year to develop a list of emerging marketing... [Read more]

Ashley Lockridge says, “There’s a scene from Willy Wonka and the Chocolate Factory that will stick in my head forever. Violet Beauregarde, an obsessive gum chewer, starts smacking on a piece of gum that is promised to taste like a three-course meal. Despite Willy Wonka’s protests that he hasn’t gotten this test product “quite right yet,”... [Read more]

Selena Blue says, ““Your strategy has to be evolving. As the platforms continue to evolve, you have to evolve,” Peter Stringer, Vice President of Digital Media, Boston Celtics, said at the MarketingSherpa Media Center at DMA’s &THEN 2015. As new social media platforms emerge and others change their algorithms, digital marketers must... [Read more]

If you don’t have a customer list, including their email addresses, you don’t have a durable online business. But if you have a customer list, then no matter what Google does, no matter how high pay per click ads rise in cost, you have people you can sell to. And you can keep selling. You build a list by getting people to voluntarily agree... [Read more]

Daniel Burstein says, ““Unicorn.” If you read the business press these days, it is a term you simply can’t avoid. The analogy of a mythical creature to describe a very real phenomenon — the startup that has reached a valuation of at least $1 billion. So what makes or breaks a startup? Why do some succeed magnificently while so many simply... [Read more]

Thomas Husson says, “In November, Forrester released its mobile predictions for 2016, highlighting how mobile will act as a catalyst for business transformation and explaining why the battle for mobile moments will redefine the vendor landscape. Let’s now take a closer look at how mobile will impact marketing in 2016. A year ago, Forrester... [Read more]

Ryan Robinson says, “When you work in sales, establishing partnerships and building meaningful relationships with prospects is an essential part of the job. At CreativeLive, I’m constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of emails to people who are extremely busy. Over... [Read more]

Today, software from Simon Hodgkinson and Jeremy Gislason, called 'Landing Page Monkey',  makes creating opt-in pages super easy. With this new software, even a beginning marketer can create beautiful, high-converting landing pages... [Read more]

Larry Kim says, “Wouldn’t it be so cool if you could drive engagement and qualified traffic to grow your business and brand from LinkedIn? You can! This article will show you how to get tons of likes on your LinkedIn updates and further grow your reach with LinkedIn Pulse. Doing so requires one crucial 1. Build a large LinkedIn network Smart... [Read more]

Jack Simpson says, “When I attended the Content Marketing Summit last year, one of the key trendshighlighted by Facebook’s head of agency relations was the move toward more visual content. Social video is on the rise, but on Facebook those videos autoplay as users scroll through their news feed. Not only that but they play without sound. As... [Read more]

Demian Farnworth says, “Want to hear something scary? No, not scary like Five Nights at Freddy’s. More like disturbing. Alarming. Even depressing. I used to write articles about: How to protect yourself from necrotizing fasciitis How to escape from an airplane safety slide How to tell if you’ve been poisoned by sushi Whether runners could... [Read more]

Walt Bayliss is offering a free copy of his report, 'The 5 biggest mistakes that webinar presenters make'. In the near future (the exact date hasn't been decided), Bayliss plans to announce a new webinar management product. He wants people to be thinking about how webinars can help their marketing effort, and how to get the most out of the webinars they hold... [Read more]

David Koji says, “When it comes to best-in-class user experience design for web apps, one principle that reigns supreme is — “keep it simple, stupid,” or KISSfor short. Ignoring the slur with which it closes, this rule is at least as important as anything else when it comes to creating sticky interfaces. Even the “stupid” bit is... [Read more]

Leslie Ye says, “According to HubSpot’s 2015-2016 State of Inbound Sales report, 76% of sales teams use a CRM system. This shouldn’t be a surprise. A CRM system makes it easier for sales leaders to assess team performance, and easier for reps to record information about their prospects. Manipulated correctly, the data stored in a CRM system... [Read more]

Ben Davis says, “I think I’ve found my favourite ever email unsubscribe! What a treat, on my birthday, as well. See if you agree. Zalando I wrote a long and rather waffling article about Zalando recently. It’s a company I only heard about on the back of Wired Retail, where the founder gave a talk. Ecommerce, yes, but also the vision... [Read more]

If you don't know HTML, you might have a hard time building a site, and especially, building one quickly. WordPress helps, but even with it, there's usually a lot to learn, if you want a professional site... [Read more]

Jeff Baum says, “Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are missing one critical component: a coherent strategy. Without a solid strategy, how can we ever employ the correct set of tactics to effect positive outcomes for our PPC accounts? Today, I’m... [Read more]

Landon Ledford says, “We’re two weeks out from Super Bowl 50 in Santa Clara, CA, which is the biggest day of the year in (American) sports and for TV commercials! These 31 brands paid CBS at least $5 million bucks to show their 30-second spot to at least 100 million viewers – and all 31 of them (well, their marketing teams) will claim... [Read more]

Lindsay Kolowich says, “Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers. And people will come across it in a variety of ways — whether they’re searching... [Read more]

Jeff Rajeck says, “Marketing is becoming more digital and because of this, it seems that technology is becoming an increasingly important part of our jobs. But is this true? And if so, which technologies matter the most? Econsultancy, in association with IBM Marketing Cloud, surveyed over 400 marketers in Australia and New Zealand about marketing... [Read more]

Bill Briggs says, “53% of consumers in Europe bought something online in 2015, says a study by Eurostat. E-commerce is on the rise in Europe. The proportion of consumers age 16-74 who made a purchase online in the 12 months prior to a recent survey stood at 53% in 2015, compared with 43% in a 2012 report. The 53% represents a high-water mark... [Read more]

Antony Maina says, “While social networks such as Twitter and Facebook are great for sharing content, some businesses can benefit more by showing their visual sides on Pinterest. The visual bookmarking site first began as a tool used mainly by women, but all that has changed. Now, both young and old, suburbanites and city-dwellers, males and... [Read more]

Andy Beohar says, “Your email list is one of your most valuable assets as a digital marketer. You’ve worked hard to get contacts signed up, and you probably consistently curate an appropriate amount of mailings to keep recipients updated. However, too many marketing professionals fall into the trap of complacency when they have a routine, which... [Read more]