Rocco Baldassarre says, “Google AdWords can drive large volumes of high-quality traffic. Small changes in a campaign often have a significant impact on its profitability. Here is a checklist of AdWords optimization techniques that can be implemented instantly and boost campaign results long-term. 1. Apply bid modifiers based on geographic performance. Performance... [Read more]

Syed Irfan Ajmal says, “Yes, Bing! You really need to take Bing SEO more seriously this year. Here are 5 biggest reasons why I think you need Bing in Your SEO strategy: 1. Bing Is Getting Bigger The Big Bing Theory has come to fruition! With Mozilla making Yahoo its default search engine on Firefox browser, and Yahoo already being powered by Bing... [Read more]

Ian Cleary says, “Content marketing can be time-consuming. With a good plan you can become more effective, and using the right tools should be an important part of that. These seven tools will help make a big difference in your content marketing productivity. 1. SEMrush – Identify how your competitor is ranking on Google SEMrush is a great... [Read more]

Gaz Cooper has just released a package of three affiliate websites for Amazon affiliates, to help you get your affiliate sites up and running and ready for business in short order. He calls this package: Early Bird Outdoor Authority. His three sites address three sub-niches of the “great outdoors”: Camping, hunting and hiking. For each of... [Read more]

Baer says, “The first thing to remember is that LinkedIn is great for SEO, so remember that whatever you put on LinkedIn is searchable, both for individuals and companies. Spend the time and resources necessary to make sure that your LinkedIn page is showcasing your brand, not hurting it. For businesses, that means implementing a few of these pieces... [Read more]

Kara Swisher says, “Despite a promise by CEO Marissa Mayer to let Tumblr stay Tumblr when it acquired it for $1.1 billion in early 2013, several sources inside the company said Yahoo is mulling a move to more fully integrate the sales force at the microblogging site into its larger global sales organization. What that would mean for Tumblr’s... [Read more]

Chow says, “Going viral is one of the greatest goals that many a person on the Internet has had at some point or another. There are countless people on YouTube who would be positively ecstatic if their video suddenly went viral, even if they never saw a dime from the ads that YouTube displays with all those videos. Becoming “Internet famous” feels... [Read more]

You don’t want to get on the wrong side of the law. The regulators carry a very big stick. They can fine you, shut down your site and put you out of business for violating the law. You need compliance policies designed by a competent attorney to keep you safe. For some time now, Compliance Bar has been protecting sites around the world.. Today,... [Read more]

Bob Hutchins says, “A few weeks ago, we talked about social network demographics of 2014. But what about this year – and the next? Where can we expect to see social media users setting up camp in the coming months? Where will we see them flooding out the exit gates? A new infographic produced by AdWeek draws off exclusive eMarketer data to break... [Read more]

Ayaz Nanji says, “The percentage of highly engaged mobile app users grew significantly in December 2014, according to a recent report from Localytics. The report, which was based on data from 8,000 apps across more than 1.5 billion devices, found the number of app power users—those who use the same app 10 or more times in a month—increased... [Read more]

Tim Ash says, “If your business is struggling to compete online, it might have less to do with your competitive landscape than with your conversion optimization program. The simple fact is that many companies can — and do — impede their website optimization efforts by having information silos, territorial teams, groups with tactical mindsets,... [Read more]

You may know of British marketer Alex Albert. He has been responsible for numerous products for marketers through the years. Today, he is releasing a new piece of software he calls 'The Ultimate 2-Step Squeeze Page Creator in A Box'... [Read more]

Frank Paterno says, “Unfortunately, leads don’t always answer your calls on the first attempt. So in order to systematize inbound lead follow-up, we created a visual aid that details how and when to reach out. For each of the first three days after the inbound lead is received, we’ve highlighted the daily tasks required for an effective... [Read more]

Ben Potter says, “It’s that time of year again. Marketers are in reflective mood, looking back on the developments and trends of last year and future gazing into what’s going to be big in 2015. I’m going to ignore the temptation to get too specific in my predictions for this year and instead focus on just one key trend that I hope to see in... [Read more]

Rand Fishkin says, “Content marketing is an iterative process: We learn and improve by analyzing the success of the things we produce. That doesn’t mean, though, that we shouldn’t set ourselves up for that success in the first place, and the best way to do that is by knowing what our audiences want before we actually go through the... [Read more]

This new system, called the 'VidNeos Marketing System', can help you create videos that will attract viewers. It has a proprietary rating system (based on analyzing what worked for thousands of other most-watched videos that went viral). Find out what works so you can make videos people just can't stop watching... [Read more]

Alfredo Ramos says, “Since the launch of Facebook business pages, the social network has been a wildly popular platform for small businesses looking to connect with their audiences. Business owners gained simple and inexpensive ways to connect and engage directly, and on a personal level, with those interested in the business. But Facebook’s... [Read more]

Baer says, “Just how valuable is email to online marketers? The numbers tell the story: EmailExpert reports email marketing produces a $44.25 return for every $1 spent. McKinsey & Company reports email is almost 40 times more effective at getting new customers than Facebook and Twitter Over 77% of online customers prefer receiving marketing... [Read more]

Marketing Land team says, “Search Engine Land’s annual search marketing conference, SMX West in San Jose, California is coming up quickly – March 3-5 2015! Since Silicon Valley is home to major campuses for Google, Facebook, Yahoo, Microsoft and Apple among many others, it’s the perfect location to attend an industry conference in the... [Read more]

Industry leaders like Tony Robbins, Amy Porterfield, Lewis Howes, Mari Smith, John Lee Dumas have one thing in common. They all use the most effective selling and engagement tool on the planet: webinars... [Read more]

Rebecca Baines says, “As Instagram surpasses Twitter for monthly active users, I set the microscope on the social network and explore how brands should use the platform to tell their story visually in 2015. Perusing Instagram is one of my favourite pastimes (sad I know) and I am not alone. Since its conception back in 2010, Instagram has grown a... [Read more]

Emma Snider says, “For all the powerful processing work the human mind can do, it’s still prone to making bizarre assumptions or jumping to an illogical conclusion every now and then. Problem is, we don’t even recognize these patterns as strange. Since they’re built into the fabric of our thought, they just seem normal. However, upon... [Read more]

Kevin O’Brien says, “At echogravity, we work closely with our clients on implementing strategies to achieve their annual business goals. As 2015 gets into full swing, we are witnessing a consistent theme across our IT staffing client base: Sales growth by way of increasing sales team headcount. This strategy makes sense. Increased hiring of... [Read more]

Ayaz Nanji says, “Facebook remains by far the most popular social media site in the United States, according to a recent report from the Pew Research Center’s Internet and American Life Project. Some 71% of Internet users in the US are on Facebook, the September 2014 survey found. However, growth seems to have plateaued: The proportion... [Read more]

Maria Peagler says, “I’ve updated our Facebook Marketing Infographic for 2015 to reflect the newest tactics that work in a crowded Facebook environment harder than ever to reach your fans. I debuted the original infographic back in 2011, and it’s continued to be the most popular infographic EVER at Socialmediaonlineclasses.com. So what’s changed... [Read more]

Clement Teo says, “In Asia Pacific, there is growing recognition that the old way of marketing — driving awareness through push advertising — has sputtered and slowed in the wake of media fragmentation and the disruptive power of digital. Marketers need a new framework to align their marketing decisions to the customer’s experiences with... [Read more]

Jesse Mawhinney says, “Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months... [Read more]