Bill Briggs says, “53% of consumers in Europe bought something online in 2015, says a study by Eurostat. E-commerce is on the rise in Europe. The proportion of consumers age 16-74 who made a purchase online in the 12 months prior to a recent survey stood at 53% in 2015, compared with 43% in a 2012 report. The 53% represents a high-water mark... [Read more]

Antony Maina says, “While social networks such as Twitter and Facebook are great for sharing content, some businesses can benefit more by showing their visual sides on Pinterest. The visual bookmarking site first began as a tool used mainly by women, but all that has changed. Now, both young and old, suburbanites and city-dwellers, males and... [Read more]

Andy Beohar says, “Your email list is one of your most valuable assets as a digital marketer. You’ve worked hard to get contacts signed up, and you probably consistently curate an appropriate amount of mailings to keep recipients updated. However, too many marketing professionals fall into the trap of complacency when they have a routine, which... [Read more]

Today, software from Simon Hodgkinson and Jeremy Gislason , called Landing Page Monkey, makes creating opt-in pages super easy. With this new software, even a beginning marketer can create beautiful, high-converting landing pages. It only takes minutes, and you never need to write a single line of code. In Landing Page Monkey, there is even full analytics... [Read more]

Joe Robinson says, “The fix: End each call with a question that continues the conversation, such as, “What’s the best time to call you back and get you live?” Or, “What’s the best way to talk to you about X?” Plan to reach out five times over the first 30 days — and if there’s no bite, give it three to six months before trying... [Read more]

Daniel R. Warner says, “Online retailing is a booming business—as are concomitant scams. As a law firm that works with online marketing affiliates and product producers, we often field questions about the legalities of e-tailing and online marketing. So let’s review a few frequently asked questions (FAQs). Is it against the law to buy... [Read more]

Shubhomita Bose says, “Valentine’s Day, one of the most eagerly awaited holidays of the year, is just around the corner. For many businesses, it’s also the busiest time of the year as the day of love is also the fourth-largest spending holiday. If your business offers Valentine’s Day goodies such as chocolates, cards and flowers, make sure... [Read more]

Walt Bayliss is offering a free copy of his report, 'The 5 biggest mistakes that webinar presenters make'. In the near future (the exact date hasn't been decided), Bayliss plans to announce a new webinar management product... [Read more]

Meghan Keaney Anderson says, “As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next. We are in the early stages of a new era of search — an era tied closely to more sophisticated patterns such as mobile,... [Read more]

Stefanie Flexman says, ““Don’t worry; she’s nice” is a phrase a friend might comfort you with before you contact someone you don’t know. Once you hear those words, relief sets in. If we know “nice” is the preferable way to behave toward others, why is it that we all encounter many people who are not “nice?” It’s a complicated... [Read more]

MOZ team says, “From search ads and SEO to display ads, content, and your social efforts, there’s a lot to consider when creating the correct marketing concoction. In today’s Whiteboard Friday, Rand goes over advice on how and why you should be auditing your funnel to ensure you have a balanced, effective marketing mix“. Creating... [Read more]

If you don't know HTML, you might have a hard time building a site, and especially, building one quickly. WordPress helps, but even with it, there's usually a lot to learn, if you want a professional site... [Read more]

Zac Johnson says, “We use the internet on a daily basis to connect with friends and family, buy stuff, update the world on our daily activities and much more. However, did you ever take a moment to stop and think about how this might affect how others see you online? The truth is, everything you do online can affect your reputation and the first... [Read more]

Zak Stambor says, “Macy’s is working with Facebook to figure out the metrics that help it gauge the effectiveness of its branding ads, like its holiday “Wish Writer” campaign. Macy’s Inc. derives only 1.3% of its site traffic from social networks, according toInternet Retailer’s forthcoming Social Media 500 database. Even so, social... [Read more]

Greg Sterling says, “Many governments in Europe don’t believe that US companies such as Google, Amazon, Facebook, Starbucks and Apple are paying their fair share of taxes. For example, Apple may face remedial tax liability in Europe of $8 billion according to a Bloomberg report. Google is reportedly now negotiating with European governments... [Read more]

CPA affiliates can earn a steady income if they follow proven best practices. On the other hand, if you don't use best practices, you can lose a lot of money... [Read more]

Brian Hughes says, “We all have those tough days at work where try as we might, we can’t seem to check one item off our to-do list. All too often, it’s the seemingly straightforward work tasks that end up being the most time consuming. Endless email chains, file sharing or project collaboration snafus, a company or client website that fails... [Read more]

Ben Davis says, “Improving the customer experience is a goal for just about every business, but what does that mean and what challenges does it present? Well, it can mean a lot of things and, as part of Econsultancy’s latest Quarterly Digital Trends Briefing in association with Adobe, is identified as one of the biggest opportunities in... [Read more]

Shelley Kessler says, “As an email marketer, more is being asked of you today than ever before. On one side, your boss [and/or board] is demanding more in the form of direct revenue contribution. Data from The Relevancy Group’s most recent executive marketer survey highlights that you’re stepping up to that challenge. As the graph below indicates... [Read more]

Lucas Adamski has just released a new package of cover designs for Kindle books, 'Ecover Maniac V2'. A compelling cover design helps some authors make thousands of book sales. Poor cover designs almost doom an author to failure... [Read more]

Amie Marse says, “Small businesses need content marketing to connect with customers. Content can improve search engine visibility, build credibility in the business community, and help you earn reviews from customers. Many small businesses understand the importance of content marketing, but fail to realize its potential as a business growth strategy. Unless... [Read more]

Sheena White says, “If you want to be successful on social media today, you absolutely have to be sharing visual content. Why? Because it’s essential for standing out in the crowd. In fact, visual content is more than 40 times more likely to be shared on social media than other types of content. But even if you understand the value in sharing... [Read more]

Jonathan Long says, “Scaling an online business isn’t rocket science — it’s actually much easier than many people believe. When you combine a winning product or service and a solid foundation to build on, the sky’s the limit. Use these five simple marketing and branding tips to help you scale your online business and experience increased... [Read more]

Michele Linn says, “Kind. True. Necessary. Those are the three words my good friend uses to help her kids understand whether they are making good choices with what they say. “Is it kind? Is it true? Is it necessary,” she asks when they may have said something that is rude or unintentionally hurtful. I initially thought her approach was a... [Read more]

Stephan Hovnanian says, “Today’s email subscriber is thirsting for a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones that still think a “batch and blast” mentality is the way to go. And although there are many ways to measure... [Read more]

Tamar Weinberg says, “In past years, organic reach on Facebook has been making very little impact, with marketers of late arguing that visibility is more of a “pay to play” phenomenon. Today, there’s promise for change on the horizon. Until now, publishers on Facebook have had quite a tough time being the signal through the noise, finding... [Read more]

Olivia Dello Buono says, “It’s easy to feel overwhelmed when you’re getting started with email marketing. Who hasn’t felt that rush of panic that happens right before you hit ‘send’ on your next email? (Even the most seasoned marketers can relate.) We’ve all been there – and we’ve learned a few tricks to help ease your email anxiety... [Read more]