Friday, January 23, 2013

We tend to think we are more sophisticated than most people online, and to a degree that’s probably true. But that attitude of superiority can be our enemy if it causes us to drop our guard. Target Stores were certainly no novice in online commerce, but their store systems wre the victim of a major data theft through a virus planted on their POS... [Read more]

The latest article on ‘Business 2 Community’ is titled “4 Tools to Help You Monitor Your SEO Campaigns”. Felix Tarcomnicu says, “SEO is a slow process that requires patience and the right tools to monitor what works and what doesn’t. In order to reach your goals, there are several metrics you have to consider: keywords driving... [Read more]

The latest article on ’Marketing Land’ is titled “Report: Marketing Emails Opened On Mobile Devices Jumped 61% To 65% In Q4 2013″. Amy Gesenhues says, “The number of marketing emails opened on mobile devices continued to climb last quarter according to email marketing provider Movable Ink. The company’s US Consumer... [Read more]

Craig Crawford Simon Greehalgh and JF Garsula have created software that can make it possible for anyone to create a beautiful, functional mobile website. They call it. Its regular selling price is $197... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Tests Mobile Ad Network”. Todd Wasserman says, “Facebook took a step towards offering a mobile ad network on Wednesday with a small test running Facebook ads in mobile apps from other publishers.“Our aim is to demonstrate even greater reach with the same power of Facebook targeting... [Read more]

The latest ‘Econsultancy’ blog post is titled “Facebook ads drive 60% increase in sales revenue”. Christopher Ratcliff says, “Q4 2013 saw a spike in quarter-on-quarter impressions and click-through rates on paid Facebook ads. This comes at a difficult time for brands on Facebook. News feed changes on Facebook have forced... [Read more]

The latest MOZ blog post is titled “Make Facebook’s Algorithm Change Work For You, Not Against You”. Chad Wittman says, “Recently, many page admins have been experiencing a significant decrease in Total Reach—specifically, organic reach. For pages that want to keep their ad budget as low as possible, maximizing organic reach is vital.... [Read more]

Jeff Bode has just released a new package of themes, the Amgara Themes Bundle. 1. These themes are fully widgetized, header, sides and bottom. 2. They are mobile-ready. They look good on mobile devices, as well as on big screens. 3. They come with many page layout templates so your sites can be customized to individual needs. 4. You can change color,... [Read more]

MarketingSherpa has published a video titled “A/B Testing: Optimizing calls-to-action for maximum conversions”. MarketingSherpa team says, ““As human beings, we really like the cookie-cutter, one-size-fits-all, ‘here are the three golden rules, it always works’ solutions. I don’t care for best practices, I... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “This WordPress Theme is a Perfect Fit for My Personal Site … Here’s Why it May Work for Yours Too”. Jerod Morris says, “For the first time, I am the master of my domain. And by that I mean: I finally own jerodmorris.com. From the time I became seriously web-aware, about six years ago,... [Read more]

The latest ‘Aweber’ blog post is titled “An Email Designer’s 3 Mobile-Friendly Rules”. Rebekah Henson says, “We told you about the new mobile responsive templates we released. They make your emails look AWesome everywhere instantly without any extra work from you. But there are still a few things you should keep in mind for your mobile... [Read more]

YouTube Bully has been around since 2011. The latest version is v. 2, which Stuart Stirling has just put on sale. There’s a marketing principle that goes back over 100 years: A demonstration is a powerful tool in getting people to buy. That’s why direct selling has always been filled with demonstrations, from automobile spark enhancers to... [Read more]

John Chow’s latest blog post is titled “How To Turn Any Link Into An Email Opt-In Box”. Chow says, “My recent post on How To Get Leads From Your 404 Page got a lot of positive feedback. I also got a lot of questions asking how I was able to pop an opt-in box when people click on my eBook link. If you click the link, you’ll see that instead... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Less is More: Maximize conversion by removing website distractions”. Jesse Kraker says, “The old adage “less is more” holds true when it comes to website optimization. To optimize your website, you need to remember to stick to the goal of your site and not distract your visitors with... [Read more]

The NYTimes Bits team has posted an article in connection with the recent China web crash. The article is titled “Big Web Crash in China: Experts Suspect Great Firewall”. Nicole Perlroth says, “The story behind what may have been the biggest Internet failure in history involves an unlikely cast of characters, including a little-known... [Read more]

Aravindh S has just released his new software Fanpage List Builder. With it, you can turn your fan pages into squeeze pages. This is a tool to make high converting landing pages and do it easily and quickly. It comes with a range of templates you can use to build your pages. In fact, it is a suite of three tools that will help you build high converting... [Read more]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Do you have the data needed to achieve your marketing goals?”. Erin Haselkorn says, “Data-driven initiatives are popping up in many marketing departments as senior leaders look to better understand and communicate with consumers. While many of the initiatives are important... [Read more]

The latest post on ‘Mashable’ is titled “No, Facebook is Not an Infectious Disease”. Lance Ulanoff says, ““The future suggests that Facebook will undergo a rapid decline in the coming years, losing 80% of its peak user base between 2015 and 2017.” That’s according to a pair of Princeton University researchers who liken... [Read more]

Experian is hosting a webinar with Bill Tancer on Thursday, February 6 at 2.00 pm ET. The topic of the webinar is “The Always-On Consumer Customize your mobile campaign for maximum engagement by key segments”. Experian team says, “Find out what worked, what didn’t and lessons learned for 2014. Get analysis and insights on the... [Read more]

You don't want your site (or your videos, for that matter) to look amateurish. They need the touch of a professional. Todd Gross's Video Vault may be just the thing to brighten up your site. Todd Gross has been creating videos for years. In his stravels, he has filmed many nature scenes that would make a good background for your own creative efforts. [Read more]

The latest ‘Econsultancy’ blog post is titled “The bread and butter of PPC ad testing”. Matt Fielding says, “PPC ads are never finished. They should constantly be tested and refined to increase performance with the ultimate goal of increasing click-through rate (CTR). An eye-catching and well-optimised ad will attract... [Read more]

The latest article on ‘MarketingProfs’ is titled “Six Tips for Creating an Effective Online Customer Survey”. Sameer Bhatia says, “Because of the wide availability of opportunities to create surveys using free online survey software, you can quickly and easily gauge customer satisfaction or interest in new product offerings via customer surveys. When... [Read more]

The latest article on ‘Business 2 Community’ is titled “The Secret to Social Media Success: It’s Not About You, It’s About Them”. Adam Dukes says, “Zig Ziglar said it best with the quote above. You will get all you want out of life, if you help enough other people get what they want. Effective social media works similar... [Read more]

If you have a number of WordPress sites, you know how time consuming it can be to manage each one individually. Now, with the power of WP Blazer, you can create, clone, update, secure and even flip your websites all in one integrated tool. No longer do you have to hire a specialist whenever you want to make a change to a site or create a new site. With... [Read more]