Maria Peagler says, “I’ve updated our Facebook Marketing Infographic for 2015 to reflect the newest tactics that work in a crowded Facebook environment harder than ever to reach your fans. I debuted the original infographic back in 2011, and it’s continued to be the most popular infographic EVER at Socialmediaonlineclasses.com. So what’s changed... [Read more]

Clement Teo says, “In Asia Pacific, there is growing recognition that the old way of marketing — driving awareness through push advertising — has sputtered and slowed in the wake of media fragmentation and the disruptive power of digital. Marketers need a new framework to align their marketing decisions to the customer’s experiences with... [Read more]

Jesse Mawhinney says, “Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months... [Read more]

You may know of British marketer Alex Albert. He has been responsible for numerous products for marketers through the years. Today, he is releasing a new piece of software he calls The Ultimate 2-Step Squeeze Page Creator in A Box. In preparation for the launch, so you will recognize his expertise, he is giving away an e-book that explains his strategy... [Read more]

Katie Oakes says, “Marketers: personalization is our duty Customers willingly give brands a lot of information. Some brands collect names, birthdays, message preferences and location in addition to contact information like email address, phone number and physical address. Brands that connect through Facebook and other social media accounts gain... [Read more]

Courtney Eckerle says, “After the bombing of the 2013 Boston Marathon, 30-year sponsor John Hancock knew that the 2014 race would be especially significant. To reflect that, the company designed a campaign that focused on connecting those involved and featuring their unique stories. See how they were able to draw 33,000 entries into their #WeRunTogether... [Read more]

Jason Abbruzzese says, “Tumblr has a new plan to attract advertisers, and its most creative users are at the core of that scheme. Creatrs Network is a new program that recruits artists on the blog network, and aims to leverage their talent with advertisers. Marketers will now have the option to tap a variety of artists curated by Tumblr for advertising... [Read more]

This new system, called the VidNeos Marketing System, can help you create videos that will attract viewers. It has a proprietary rating system (based on analyzing what worked for thousands of other most-watched videos that went viral). Find out what works so you can make videos people just can’t stop watching. With a lot of work and a lot of time... [Read more]

Greg Randall says, “Working alongside SEO specialists is an important part of any long term digital strategy. What many retailers need to understand is, while looking for credible specialists with proven experiences, you can get started on your own. This article focusses on seven SEO initiatives retailers can execute whether you have a relationship... [Read more]

Olivia Dello Buono says, “Affiliate marketing has become a trending topic in the digital marketing community, and for good reason! This low-risk, high-reward opportunity is great for those who want to monetize their love of a product. Despite some claims, affiliate marketing won’t make you an overnight millionaire. But that doesn’t mean you can’t... [Read more]

Charlene Inoncillo says, “The world of marketing and SEO continues to change, but are you changing with it? Staying on the cutting edge should always be a priority, especially since early adoption has proven more beneficial than ever. Sticking with what works isn’t enough anymore, and marketing isn’t just about analyzing our successes... [Read more]

Industry leaders like Tony Robbins, Amy Porterfield, Lewis Howes, Mari Smith, John Lee Dumas have one thing in common. They all use the most effective selling and engagement tool on the planet: webinars... [Read more]

Brian Clark says, “A key aspect of last week’s episode was identifying the purpose of any smart content curation project – audience building. Specifically, building an audience asset in the form of an email list. This week we’re focusing exactly on that essential element. After smartly positioning your curation project, you want to do everything... [Read more]

Mike Volpe says, “It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google My Business (formerly known as Google Places) instead of paying for pay-per-click (PPC) ads on Google. And because Google is always looking to increase the value of its local search... [Read more]

Aurelie Chazal says, “Hi there fellow marketing ninja (or just digital marketer as we used to be called) Hope 2015 started out good for you. My main work resolution for 2015 is to focus on people. – I don’t care about gaining more followers if I don’t get to talk to them. – I don’t want more email subscribers if the only thing I know about... [Read more]

We heard about a new launch (we heard late due to our severe illness) for 'Social Link Machine 2.0'. This software builds social links to your sites on autopilot... [Read more]

James Fox says, “It is the time of year when we look ahead, trying to figure out what trends will take hold of the masses. And if we can define the movements that are snowballing into larger trends, then we — as marketers — can use these in our planning for 2015. We can make sure our brands are at the forefront, rather than consistently... [Read more]

Christopher Ratcliff says, “Or… what is the point of following eBay on any social channel? That’s basically the question I asked myself when I sat down to write this primarily speculative post. I can’t imagine ever feeling the need to ‘follow’ eBay, despite being a long-term user of its online marketplace. I understand the desire to follow... [Read more]

Steven Macdonald says, “Website conversion experts boast about increases in conversion rate percentages. But what it really should come down to is money—revenue increases. I mean, if you have 10 sales per year, and I help you get 11 sales per year, that’s a whole 10% lift in conversion rate. Sounds awesome, right? Not if you pay me $500... [Read more]

If this were not from Paul Counts, Jeff Wellman and Eric Holmlund, three men who have proven their integrity, we wouldn't have given it a second glance. But they have a long history of providing products and training that other marketers can profitably use... [Read more]

Martin Beck says, “Marketers using Facebook for their 2015 Super Bowl campaigns have a new weapon in their arsenal. Facebook announced today a “Big Game” targeting segment that enables advertisers to reach people based on real-time conversations related to the Super Bowl. Facebook said the segment will include people beyond just football... [Read more]

Allison Smith says, “Windows 10 comes with holographic computing built into it. And to prove that it’s serious about holography, the company announced Microsoft HoloLens, a headset that lets people interact with holograms in the real world. Wait, what? I know what you’re thinking. Microsoft has a credibility problem when it comes to launches... [Read more]

Industry leaders like Tony Robbins, Amy Porterfield, Lewis Howes, Mari Smith, John Lee Dumas have one thing in common. They all use the most effective selling and engagement tool on the planet: webinars. Webinars have proven their value over and over again: • They can position you as the expert in your niche and field. • They can create an automatic... [Read more]

Joe Lloyd says, “Effective social outreach has quickly become a necessity for marketers in the B2B space. WithLinkedIn’s 332 million users across 200 countries, and Twitter’s 284 million users sending 500 million tweets per day, it’s easy to see why social media can’t be ignored. Chances are that these channels will provide direct access... [Read more]

Karissa Bell says, “Twitter rolled out the web version of Digits, the company’s tool to help kill the password, to developers Wednesday. Digits is one element of Twitter Fabric, the new suite of tools for developers the social network rolled out last year during its Flight Developer Conference. Digits replaces passwords with mobile phone numbers... [Read more]