Shelley Kessler says, “As an email marketer, more is being asked of you today than ever before. On one side, your boss [and/or board] is demanding more in the form of direct revenue contribution. Data from The Relevancy Group’s most recent executive marketer survey highlights that you’re stepping up to that challenge. As the graph below indicates... [Read more]

Amie Marse says, “Small businesses need content marketing to connect with customers. Content can improve search engine visibility, build credibility in the business community, and help you earn reviews from customers. Many small businesses understand the importance of content marketing, but fail to realize its potential as a business growth strategy. Unless... [Read more]

Sheena White says, “If you want to be successful on social media today, you absolutely have to be sharing visual content. Why? Because it’s essential for standing out in the crowd. In fact, visual content is more than 40 times more likely to be shared on social media than other types of content. But even if you understand the value in sharing... [Read more]

Walt Bayliss is offering a free copy of his report, The 5 biggest mistakes that webinar presenters make. In the near future (the exact date hasn’t been decided), Bayliss plans to announce a new webinar management product. He wants people to be thinking about how webinars can help their marketing effort and how to get the most out of the webinars... [Read more]

Jonathan Long says, “Scaling an online business isn’t rocket science — it’s actually much easier than many people believe. When you combine a winning product or service and a solid foundation to build on, the sky’s the limit. Use these five simple marketing and branding tips to help you scale your online business and experience increased... [Read more]

Michele Linn says, “Kind. True. Necessary. Those are the three words my good friend uses to help her kids understand whether they are making good choices with what they say. “Is it kind? Is it true? Is it necessary,” she asks when they may have said something that is rude or unintentionally hurtful. I initially thought her approach was a... [Read more]

Stephan Hovnanian says, “Today’s email subscriber is thirsting for a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones that still think a “batch and blast̶#8221; mentality is the way to go. And although there are many ways to measure... [Read more]

If you don't know HTML, you might have a hard time building a site, and especially, building one quickly. WordPress helps, but even with it, there's usually a lot to learn, if you want a professional site... [Read more]

Tamar Weinberg says, “In past years, organic reach on Facebook has been making very little impact, with marketers of late arguing that visibility is more of a “pay to play” phenomenon. Today, there’s promise for change on the horizon. Until now, publishers on Facebook have had quite a tough time being the signal through the noise, finding... [Read more]

Olivia Dello Buono says, “It’s easy to feel overwhelmed when you’re getting started with email marketing. Who hasn’t felt that rush of panic that happens right before you hit ‘send’ on your next email? (Even the most seasoned marketers can relate.) We’ve all been there – and we’ve learned a few tricks to help ease your email anxiety... [Read more]

Paul Cheney says, “I did a training on selling training for the sales team today. It was what Millennials call “meta.” I was talking about how our training uses scientifically valid experiments to back everything we say in our training rather than best practices, anecdotal case studies or just “expert advice.” The question naturally arose:... [Read more]

CPA affiliates can earn a steady income if they follow proven best practices. On the other hand, if you don't use best practices, you can lose a lot of money... [Read more]

Pamela Wilson says, “Authority, our advanced content marketing training program, is open to new members this week only. Why should you care? Read on. Here’s the harsh truth about any marketing: there’s no magic switch you can flip to turn it “on” and make it start working immediately. Marketing with content is no exception to this rule. Content... [Read more]

Luke Richards says, “The strategy and operations arm of our Internet Statistics Compendium is one of the fastest growing documents within the ISC series. Last month saw the addition of data published by ourselves in-house and a wealth of freely-available stats from a number of other research houses in the UK and beyond. I thought I would use... [Read more]

Aaron Friedman says, “Thinking in templates We all judge people on first impressions. When we see someone for the first time, we’re quick to decide what type of person they are — based on the clothes they wear, how they style their hair, and anything else we notice that immediately puts them in a group. It’s certainly not fair, but... [Read more]

Lucas Adamski has just released a new package of cover designs for Kindle books, 'Ecover Maniac V2'. A compelling cover design helps some authors make thousands of book sales. Poor cover designs almost doom an author to failure... [Read more]

Greg Sterling says, “Depending on whom you talk to, ad blocking is either overblown or an emerging crisis. There’s data to support both positions. One thing is clear, however: it’s an issue that’s not going away. That’s partly because entrepreneurs have now latched onto it as an opportunity. The latest example is a new mobile browser... [Read more]

Ann Smarty says, “Being a writer today has its ups and downs. On one hand, we have a very different process involved in becoming well known for our works; and a great deal of the PR efforts that once would have gone to an official publishing house now rests on our shoulders. On the other, we have an infinite number of tools, publishing platforms,... [Read more]

Zach Cutler says, “When I started Cutler PR six years ago, I didn’t have time to ponder and strategize over complex business plans. I needed to dedicate every second to getting results for our clients so that we could build a brand name and grow our reputation and referrals. Since then, we’ve experienced amazing growth. So much so that... [Read more]

Chris Record is offering a trial subscriiption to his coaching program for just $1 here: 6-Figure Traffic Academy. Some time ago, Record established his 6-Figure Traffic Academy to train online marketers in how to get traffic to their sites... [Read more]

Eric Holeman says, “Mobile has been growing at a rapid clip for a while, but in 2015 its growth reached a tipping point: mobile spend is growing at three times the rate of desktop display, 65% of emails are opened on mobile devices, and mobile accounted for 100% of Facebook’s revenue growth. Today, mobile is the throughline for communication... [Read more]

Eddie Newquist says, “The entertainment industry can teach marketers a lot about incorporating fandom into a company’s strategy. From Beliebers to Kardashian followers, America is the land of the superfan. Diehard aficionados are the first ones to download a new album, tune in to the latest episode, or buy a concert ticket. But the fandom phenomenon... [Read more]

Annie Pilon says, “Explainer videos are short videos that demonstrate how to use a particular product or service. And they can provide a big boost for your brand. When creating an explainer video, for it to be effective you need to make sure that it’s really going to offer benefit and appeal to your target customers. Below are helpful tips... [Read more]

Greg Sterling says, “Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study and report from White Ops and the Association of National Advertisers... [Read more]

Peter Daisyme says, “While you may have focused the bulk of your retail strategy on the holiday season, it’s time to move ahead to the massive sales potential that happens now that the holiday season is over. People are still in the mood to spend after collecting a stack of gift cards or a pile of gifts they want to exchange for something better,... [Read more]

Zak Stambor says, “Google appears to be testing a layout on search results in which Product Listing Ads take up nearly the entire search results page. Google Inc. appears to be testing a new display for its Product Listing Ads—the listings that show a product’s image, price and the retailer selling it prominently in Google results for product-related... [Read more]

Antony Maina says, “While social networks such as Twitter and Facebook are great for sharing content, some businesses can benefit more by showing their visual sides on Pinterest. The visual bookmarking site first began as a tool used mainly by women, but all that has changed. Now, both young and old, suburbanites and city-dwellers, males and... [Read more]

Ross Simmonds says, “If you’re interested in learning how to create SlideShare presentations that generate thousands of views and downloads, this will be one of the best blog posts you’ll ever read. Two years ago, I set out on a mission to uncover insights that would allow me to unlock the power of SlideShare marketing. I started out with very... [Read more]