Steven Macdonald says, “Website conversion experts boast about increases in conversion rate percentages. But what it really should come down to is money—revenue increases. I mean, if you have 10 sales per year, and I help you get 11 sales per year, that’s a whole 10% lift in conversion rate. Sounds awesome, right? Not if you pay me $500... [Read more]

Martin Beck says, “Marketers using Facebook for their 2015 Super Bowl campaigns have a new weapon in their arsenal. Facebook announced today a “Big Game” targeting segment that enables advertisers to reach people based on real-time conversations related to the Super Bowl. Facebook said the segment will include people beyond just football... [Read more]

Allison Smith says, “Windows 10 comes with holographic computing built into it. And to prove that it’s serious about holography, the company announced Microsoft HoloLens, a headset that lets people interact with holograms in the real world. Wait, what? I know what you’re thinking. Microsoft has a credibility problem when it comes to launches... [Read more]

Industry leaders like Tony Robbins, Amy Porterfield, Lewis Howes, Mari Smith, John Lee Dumas have one thing in common. They all use the most effective selling and engagement tool on the planet: webinars. Webinars have proven their value over and over again: • They can position you as the expert in your niche and field. • They can create an automatic... [Read more]

Joe Lloyd says, “Effective social outreach has quickly become a necessity for marketers in the B2B space. WithLinkedIn’s 332 million users across 200 countries, and Twitter’s 284 million users sending 500 million tweets per day, it’s easy to see why social media can’t be ignored. Chances are that these channels will provide direct access... [Read more]

Karissa Bell says, “Twitter rolled out the web version of Digits, the company’s tool to help kill the password, to developers Wednesday. Digits is one element of Twitter Fabric, the new suite of tools for developers the social network rolled out last year during its Flight Developer Conference. Digits replaces passwords with mobile phone numbers... [Read more]

Jeff Rajeck says, “At our recent Digital Outlook 2015 in Singapore, Meri Rosich offered some new insights about mobile with examples that are useful to every marketer – no matter where your mobile strategy is now. In this post I’ll roundup a few highlights from the inspiring talk. Even in 2015 mobile is a great, new opportunity One... [Read more]

We just heard about a new launch (we are late due to our severe illness) for Social Link Machine 2.0. This software builds social links to your sites on autopilot. In fact, what it can do for you is amazing: • It’s Completely Automated: It grabs your content and instantly syndicates it on the 16 most popular authority platforms. • It Builds... [Read more]

Erin Hogg says, “Filling a blog and website with resources for prospects to educate themselves is a great start to content marketing. However, if your team is creating solution-based, one-off content, your ROI can fall flat, leaving countless hours of development to waste. Five9, a contact center software solution, was creating content but lacked... [Read more]

Eric Enge says, “Google+ seems to be the social network that people love to hate. The industry almost has an internal clock about when to print the next article about Google+ dying. So what’s the real story here? Is Google+ going to die soon? Should you invest time in it? I will outline the way I look at it in today’s post, and while I will... [Read more]

Chad Pollitt says, “Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high. The readily accepted channels—from SEO and PPC, to email and social media broadcasting—can deliver the best content to the right people at the right time. Today, however, the Internet is experiencing... [Read more]

If this were not from Paul Counts, Jeff Wellman and Eric Holmlund, three men who have proven their integrity, we wouldn't have given it a second glance. But they have a long history of providing products and training that other marketers can profitably use... [Read more]

John Tackett says, “The start of a new year gives savvy marketers another chance to push exploring your customer’s theory even further. In today’s MarketingExperiments Blog post, I want to welcome 2015 by sharing with you a simple product page test from our last Web clinic you can use to aid your marketing efforts. Before we dive in further,... [Read more]

Greg Finn says, “Each time the calendar starts anew, it seems that we hear that it is finally the time that social media will unseat traditional methods for customer service. A new survey fromM2Talk shows that we are world’s away from this becoming reality. In a survey of 1,000 adults aged 25 and over the findings showed that the phone is still... [Read more]

Christopher Ratcliff says, “The past decade has brought with it a massive increase in digital marketing platforms and technologies, giving marketers the ability to focus on multichannel like never before. This has fundamentally altered the way brands plan and execute marketing strategies and given us new insight into how customers are using those... [Read more]

Podcasting is a growing marketing technique. The marketer provides useful information to an audience interested in the topic of the podcast series. As a result, the marketer develops a reputation for expertise in the subject and a growing audience is the natural result... [Read more]

Jessica Meher says, “You never get a second chance to make a first impression — that’s why your homepage is undoubtedly one of the most important web pages on your website. For any given company, the homepage is its virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back”... [Read more]

Frank Gillett says, “Microsoft’s event, Windows 10: The Next Chapter, showcased an impressive vision and plan for: 1) transforming Windows, including free upgrades; 2) gaining relevance in mobile; 3) launching a new computing experience with HoloLens; and 4) reinventing group collaboration with Surface Hub. Based on what we saw today and on... [Read more]

Martin Beck says, “In a move that should improve its ad targeting ability, Pinterest today announced that it has acquired Kosei, a Palo Alto-based marketing startup that specializes in personalized product recommendations. Kosei’s machine learning technology maps the 400 relationships between 30 million products, which maps nicely with Pinterest’s... [Read more]

New WP theme from Brett Ingram is called 'WP Click Store'. With its automation you quickly can set up a store selling Clickbank.com products in whatever niche you choose... [Read more]

Fergal Glynn says, “Sales reps are juggling dozens — sometimes hundreds — of leads and opportunities at any given time. But what often happens in fast-growing sales teams is that reps end up spending too much time on low-quality opportunities, and not enough time working leads that stand the best chance of converting to paying customers. Qualifying... [Read more]

eMarketer team says, “Given the explosive growth and investment in programmatic advertising last year, it’s no surprise “programmatic” was the top marketing word of 2014, according to the ANA. Programmatic advertising is primed for another monumental year, with total US programmatic digital display ad spending expected to reach $14.88 billion... [Read more]

eMarketer team says, “The webinar will address these key questions: How is mobile changing the path to purchase? Why is locally relevant information so important in ecommerce? How are innovative retailers dealing with fulfillment challenges? How can you create personalized offers without seeming creepy?” Webinar Details Organizer: eMarketer Key... [Read more]

Arie Shpanya says, “With another holiday shopping season (and post-holiday clearance) in the rearview mirror, online retailers are taking down the sales signs and getting back to business as usual. Although business may become out of the ordinary for some, that sales spike can shoot as high as Mount Everest and can fall like a rookie snowboarding... [Read more]

Susan Gilbert says, “Facebook advertising is a great way for personal brands to immediately start building exposure. Since the program began in 2004 there have been a lot of changes along the way. Today there are a variety of options to choose from to help target the right market. Many brands and businesses advertise on Facebook as a way to promote... [Read more]

Travis Bliffen says, “As you know, SEO is a fast changing game and falling behind can spell disaster for your website. There are, however, a handful of tips that can help you stay on top of SEO this year. 1. Schema Markup – Last year we shared tips with you about Schema markup and while at the time it wasn’t a major issue, its importance... [Read more]