IM NewsWatch, January 22, 2013 - Latest IM News including ‘Optimize YouTube Videos For SEO – Business 2 Community’ and much more...
January 22nd, 2013 at 3:02 am EST‘How To Tap Into Email Marketing To Grow Your Income’ by John Chow
John Chow’s latest blog post is titled “How To Tap Into Email Marketing To Grow Your Income”. Chow says, ““The money is not in the list!” If you think you can make money just by adding people to your email list, you’re making a great mistake. However, the rapport you establish with subscribers is going to determine what you get from... [Read more]
‘Federated Media Now Claims Greater Ad Reach Than Yahoo, Microsoft, AOL’ – ‘Marketing Land’ Article
The latest article on ’Marketing Land’ is titled “Federated Media Now Claims Greater Ad Reach Than Yahoo, Microsoft, AOL”. Greg Sterling says, “Federated Media, a company that began by placing display ads on high-traffic blogs and other publisher sites, nowclaims to be the third largest US ad network according yet-to-be... [Read more]
‘Converting Prospects with Storytelling’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Converting Prospects with Storytelling”. Kathleen Fealy says, “Connecting with others is the power of storytelling. If artfully crafted, the words engage people and weave visual and emotional connections. Stories can help increase traffic and conversions on a website. Using an fMRI scanner,... [Read more]
eCash Opinions: Your opinions count (and count cash) #ad
eCash Opinions: Your opinions count #ad On Tuesday, January 22nd at 12:01PM Eastern Time, Ecash Opinions launches on ClickBank. There are thousands of companies that are willing to pay for your opinions about their products. This is an important part of their product research, and they rely on people just like you for your honest opinion. Rick Thomas... [Read more]
‘Clay Collins Founder Of Startup Leadbrite, Pioneer Of The Prelaunch, And Serial Entrepreneur Shares His Story’ – ‘Entrepreneurs-Journey’ Blog
The latest ‘Entrepreneurs-Journey’ blog post is titled “Clay Collins Founder Of Startup Leadbrite, Pioneer Of The Prelaunch, And Serial Entrepreneur Shares His Story”. Yaro Starak says, “Clay Collins is the founder of Leadbrite, the company behind LeadPages and LeadPlayer, two tools that are fast becoming the go-to-standards when it comes... [Read more]
‘Manage All Your Websites in Google AdSense’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Manage All Your Websites in Google AdSense”. Michael Garrity says, “Good news for affiliates that use Google AdSense to monetize their websites. The service is looking to make monitoring the revenue performance of all your websites (and their respective AdSense campaigns) significantly easier. That... [Read more]
‘Knowledge, Profit & Love: Sean Dolan of Pushfire on SEO’ – ‘SEO Book’ Blog
The latest ‘SEO Book’ blog post is titled “Knowledge, Profit & Love: Sean Dolan of Pushfire on SEO”. Aaron Wall says, “Recently I had a chance to interview Sean Dolan, Chief Operating Officer at Pushfire, about how things are going at Pushfire as well as his history with us here at SEO Book. We also included how we played matchmaker for... [Read more]
Chris Munch’s Signal Pigeon for top-notch SEO #ad
Signal Pigeon is a detailed analysis of Google’s Seven Critical Ranking Signals used to determine a site’s position in the rankings. It’s a Video Masterclass explaining the 6 Rankings Signals Google now uses to rank any website in ANY niche. Along with the video training, you will also receive a specific action plan you use to rank... [Read more]
‘Conference Follow-up with Hand Written Notes’ by Shawn Collins
Shawn Collins’ latest blog post is titled “Conference Follow-up with Hand Written Notes”. Collins Says, “Scott Allan, Senior Vice President, Global Marketing at Rakuten LinkShare, will be the Emcee atPerformance Marketing Summit 2013, which is taking place March 12, 2013 in New York City. Scott joined Rakuten LinkShare in 2007 and is responsible... [Read more]
‘SEO vs PPC – The True Click Through Rates’ – ‘Business 2 Community’ Article
The latest article on ‘‘Business 2 Community’’ is titled “SEO vs PPC – The True Click Through Rates”. John Vlasakakis says, “The SEO vs PPC articles have been so frequently written over the past 5 years that i dont want to go on too much about the benefits of each, if you don’t’t know this already the a beginners guide... [Read more]
‘Online Marketing Summit’, San Diego, CA, February 11-13
The ‘Online Marketing Summit’ event is taking place in San Diego, CA on February 11-13. Online Marketing Summit (OMS) connects marketers with the knowledge, experts and technologies transforming digital marketing. Key speakers at the ’Online Marketing Summit’ are Heidi Melin, Aleks Reljic and John Boris. The OMS team says,... [Read more]
WordPress Development Class: How to develop themes and plugins for WordPress #ad
If you would like to develop marketing software products, without having to hire outsourcers there is a new class available, taught by a marketer for marketers. WordPress Development Class is taught like a university class, except it’s taught by someone who builds plugins and themes for a living. By the end of this course, each student will develop... [Read more]
‘Marketing Mondays: January 21st, 2013’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Marketing Mondays: January 21st, 2013”. Bradford Holmes says, “Continuing my series of weekly posts, this week I sat down to catch up with Peter O’Neill and Lori Wizdo about their track at the upcoming forum, here is our Q&A. Brad Holmes: Hi Lori and Peter, thanks for taking... [Read more]
‘Ad Blocking Gets Personal: Chrome Extension Targets Hulu’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “Ad Blocking Gets Personal: Chrome Extension Targets Hulu”. Chris Taylor says, “Technology that blocks or skips TV ads is becoming ever more controversial and more widely known. And with the recent launch of a Chrome extension, it got personal. No Hulu Ads, which is free, isn’t the first... [Read more]
‘Marketers and businesses should fear Graph Search’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Marketers and businesses should fear Graph Search”. Patricio Robles says, “Last week, Facebook made what could prove to be one of its most important announcements ever. After years of discussion, speculation and debate, the world’s largest social network is finally executing... [Read more]
Meteor Comet” How to Rank Mini-Sites on top of Google #ad
Stephen Gilbert has just released Meteor Comet, a simple method to get your sales pages (your own product or an affiliate product) on the first page of Google without even having a website, by harnessing the power of press release sites. The methods Gilbert explains are so simple any marketer can apply them. But, if you don’t want to do that work,... [Read more]
‘8 Tools To Help Run Your Business Effortlessly’ – Aweber Blog
The latest ‘Aweber’ blog post is titled “8 Tools To Help Run Your Business Effortlessly”. Rebekah Henson says, “You’re a small business owner with too many things to do and too little time to do them in. Wouldn’t it be great if you could find a way to do things automatically and find more time in your day? Lucky for you, we’ve found... [Read more]
‘Results of Our 1st Annual Moz Chili Cook-off’ – ‘SEOmoz’ Blog
The latest ‘SEOmoz’ blog post is titled “Results of Our 1st Annual Moz Chili Cook-off”. Justin Vanning says, “Last week, we held our 1st Moz Chili Cook-off and, much to our delicious delight, had such a blast that we decided to make it an annual event! Check out the highlights and results of this fierce competition, along with recipes for... [Read more]
‘A/B split test produces 36% more cart completions’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “E-commerce: A/B split test produces 36% more cart completions”. Daniel Burstein says, “Background: B2C company offering package vacations. In this test, we focused on improving the checkout process. Goal: To increase cart completions Primary research question: Which cart page will... [Read more]
WP Ad Control: New pop-up plugin creates ads that won’t be ignored #ad
With this new WP Ad Control plugin, you can simply upload your graphics and test your offers with simple banners, call to action graphics or animations. You can include multiple ads in you site, and even in a single post, if you choose to. And the included action could be a link to elsewhere in your site, or to an affiliate product or wherever you want. One... [Read more]
Reminder- ‘The Science of Twitter‘ HubSpot Webinar January 23
HubSpot is hosting a webinar on Wednesday, January 23 at 1.00 pm EST. The topic of the webinar is “The Science of Twitter”. HubSpot team says, “Twitter marketing success shouldn’t be about luck. There’s a science to understanding how users behave, what kinds of content they want to engage with and what produces real, dollars-and-cents... [Read more]
‘Social media in 2013: the year we finally go “beyond the like”’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Social media in 2013: the year we finally go “beyond the like””. Heather Taylor says, “Social media is not the new kid on the block anymore but it’s still a growing channel and 2013 will see a number of changes – or so our industry experts think. Brands are... [Read more]
Reminder- ‘How to Prepare Your Brand for Today’s SoLoMo Marketing Environment‘ ‘Business 2 Community’ Webinar January 23
‘Business 2 Community’ is hosting a webinar on Wednesday, January 23 at 2.00 pm ET. The topic of the webinar is “How to Prepare Your Brand for Today’s SoLoMo Marketing Environment”. The ‘Business 2 Community’ team says, “Increasingly, sophisticated consumers are using mobile devices to access your company’s social media... [Read more]
“Adsense Anihiliator”: monetized blogs built for you #ad
You can get WordPress sites built for you that will earn money for you with Adsense. This team researches keywords to target, then builds a WordPress site for these keywords. Once the site is built, this new service gives you updated content for your site and sends traffic to your site at no additional charge for the first 30 days. If you would like... [Read more]
‘How To Optimize YouTube Videos For SEO’ – ‘Business 2 Community’ Article
The latest article on ‘‘Business 2 Community’’ is titled “How To Optimize YouTube Videos For SEO”. Daniel Vaczi says, “Inbound marketing is all about reaching a well-defined audience or prospects with relevant content to establish a relationship with them, improve brand awareness and build trust. Content can include blog posts,... [Read more]
‘Here’s What Google’s Eric Schmidt Said About North Korea’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “Here’s What Google’s Eric Schmidt Said About North Korea”. Glen Tickle says, “Not everyone was happy with Google Executive Chairman Eric Schmidt‘s trip to North Korea or its secretive nature. Now we have details about what the whole thing was about. Schmidt posted on his Google+... [Read more]
‘Apple Earnings: An Anxious World Awaits’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “Apple Earnings: An Anxious World Awaits”. Dan Lyons says, “Apple is not releasing any new products this week. Nevertheless, this will be one of the biggest and most important weeks in recent memory for Team Unicorn, because this week Apple reports its earnings for the holiday quarter. Earnings are... [Read more]
Kevin Wilke is offering you a clone of his new marketing business #ad
Kevin Wilke may have found a pardigm-shifting solution to your marketing problems. He explains his solution in a 90 minute webinar he is making available free. Wilke found that there are certain types of clients you can find easily online who are ready to get started with you and pay as much as $1,000 to $2,500 A MONTH or more. In Wilke’s approach... [Read more]
Reminder- ‘How To Enroll New High-Paying Clients Without Doing Any Selling‘ Milana Leshinsky’s Webinar January 23
Milana Leshinsky is hosting a webinar on Wednesday, January 23 at 06.00 pm PT. The topic of the webinar is “How To Enroll New High-Paying Clients Without Doing Any Selling”. Milana says, “Join us for this FREE content-rich webinar and you’ll learn: Bill’s most powerful step-by-step formula for leading prospective... [Read more]
‘Google’s CPC Drop Bottoms Out? — Paid Search Trends For January 2013′ – ‘Marketing Land’ Article
The latest article on ’Marketing Land’ is titled “Google’s CPC Drop Bottoms Out? — Paid Search Trends For January 2013″. Kohki Yamaguchi says, “Google’s CPC drop has finally bottomed out in January, our analysis finds, supported in part by increasing CPCs and click share on tablet devices. As is typical for January,... [Read more]
‘The Martin Luther King, Jr. Guide to Inspirational Copy’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “The Martin Luther King, Jr. Guide to Inspirational Copy”. Brian Clark says, “I say to you today, my friends, so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise... [Read more]
WP Security Plus blocks crooks from tampering with your site #ad
WordPress has great ease of use, but hackers have learned to exploit its vulnerabilities. Site owners need to make changes to close as many loopholes as possible. A few months ago, IM NewsWatch profiled Robert Vance’s WordPress Security Dashboard (no longer available) that showed how to improve WordPress security. Now Vance has released WP Security Plus,... [Read more]
‘The pros and cons of a Facebook login on ecommerce sites’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “The pros and cons of a Facebook login on ecommerce sites”. Patricio Robles says, “If you’re a frequent web user it’s inevitable that you will at some point have been asked to login to a site using your Facebook ID. It tends to be a popular option with publishers and content... [Read more]
‘Trying to Learn an Affiliate Marketing System’ by Shawn Collins
Shawn Collins’ latest blog post is titled “Trying to Learn an Affiliate Marketing System”. Collins Says, “Q: I have been exploring & investigating the industry of Affiliate Marketing. I have read quite a bit (including your blog), and have tried learning a system. Consequently, I spent some money and they used Clickbank to process the sale.... [Read more]
‘Choosing An Email List Service’ – ‘Business 2 Community’ Article
The latest article on ‘‘Business 2 Community’’ is titled “Choosing An Email List Service”. Arelthia Phillips says, “An email list service is an online service that manages your email list. Email marketing is a great way to turn prospects into loyal customers. An email list service can make managing your email marketing campaigns... [Read more]
Super Footer Bar plugin can get traffic and increase sales #ad
Jeff Bode has released a new WordPress plugin that creates an impressive flexible footer for calling attention to ads. The bane of marketers is banner blindness. People don’t notice and, as a result, don’t click or buy. Bode’s Super Footer Bar corrects this problem. This footer bar is always at the bottom of the page, no matter how far... [Read more]
‘One Month Later, Facebook Poke Drops Out of Top 700 Apps’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “One Month Later, Facebook Poke Drops Out of Top 700 Apps”. Seth Fiegerman says, “On Dec. 21, Facebook released Poke, a messaging app with a built-in self-destruct feature that was intended to take on Snapchat. Facebook Poke hit #1 on Apple’s list of free apps in the U.S. the following... [Read more]
‘Marketing Biz: Identity Capture, Link Rot & Graph Search’ – ‘Marketing Land’ Article
The latest article on ’Marketing Land’ is titled “Marketing Biz: Identity Capture, Link Rot & Graph Search”. AJ Kohn says, “Facebook’s new Graph Search was the attention getting headline this week and for good reason. But there were also a number of reorganizations (perhaps the first of many New Year’s resolutions)... [Read more]
‘Apply the Golden Rule to Guest Posting’ – ‘SEOmoz’ Blog
The latest ‘SEOmoz’ blog post is titled “Apply the Golden Rule to Guest Posting”. Kate Morris says, “Using the Golden Rule in your outreach process helps ensure that quality content gets placed on quality sites, increases brand strength in communities, and betters business for your clients. See how to apply this rule to your outreach process... [Read more]
Backlink Diversity: The key to Google rankings #ad
The latest Google algorithm change shook up rankings once again in late 2012. The name of your domain means less, and a lot of the back links to your site from other sites have lost their power. You need a diversity of backlinks, from many sites and many types of sites, if those backlinks are going to keep your rating high. Forums (fora), wikis, blogs,... [Read more]