Zak Stambor says, “Google appears to be testing a layout on search results in which Product Listing Ads take up nearly the entire search results page. Google Inc. appears to be testing a new display for its Product Listing Ads—the listings that show a product’s image, price and the retailer selling it prominently in Google results for product-related... [Read more]

Antony Maina says, “While social networks such as Twitter and Facebook are great for sharing content, some businesses can benefit more by showing their visual sides on Pinterest. The visual bookmarking site first began as a tool used mainly by women, but all that has changed. Now, both young and old, suburbanites and city-dwellers, males and... [Read more]

Ross Simmonds says, “If you’re interested in learning how to create SlideShare presentations that generate thousands of views and downloads, this will be one of the best blog posts you’ll ever read. Two years ago, I set out on a mission to uncover insights that would allow me to unlock the power of SlideShare marketing. I started out with very... [Read more]

If you don’t know HTML, you might have a hard time building a site, and especially, building one quickly. WordPress helps, but even with it, there’s usually a lot to learn, if you want a professional site. Peter Beattie saw this problem and knew it was an issue for many beginning online marketers. And he resolved to solve this problem, so... [Read more]

Yoav Vilner says, “If we take a quick glimpse into the crystal ball, we see a future of content marketing less about the impact of words and more about the experiencescreated for the consumer. Traditional content has flooded the Internet and is starting to feel stale. Admit it – how often do you find yourself briefly skimming an article only... [Read more]

Jesse Torres says, “Attention small business owners: Email marketing is not dead. Email marketing is alive and well and continues to blow the doors off of other digital marketing channels. In fact, according to digital marketer and blogger Abrar Mohi Shafee writing on the the Kissmetrics blog, “Your email is your biggest asset!” But how can... [Read more]

Stephan Hovnanian says, “Today’s email subscriber is thirsting for a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones that still think a “batch and blast” mentality is the way to go. And although there are many ways to measure... [Read more]

CPA affiliates can earn a steady income if they follow proven best practices. On the other hand, if you don't use best practices, you can lose a lot of money... [Read more]

Barry Levine says, “To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online Real-Time Ads. A typical micro-moment: last year’s performance by the left shark in Katy Perry’s Super Bowl halftime show. For Real-Time Ads, AdWords online tools will allow... [Read more]

Jack Simpson says, “We often discuss basket abandonment on this blog, and one of the quickest ways to lose your customer is to bore them with a seemingly endless checkout process. I say ‘seemingly endless’ because, however long the process really is, if you don’t include some kind of progress indicator then people have no way of telling... [Read more]

Kellen Beck says, “The speed of your Chrome browser is about to go up. That’s thanks to Google rolling out a new data-compression algorithm, which will speed up your web browsing by reducing file sizes. Google employee Ilya Grigorik announced on Google+ that the Brotli compression algorithm will be coming soon to Chrome. Brotli is currently... [Read more]

Lucas Adamski has just released a new package of cover designs for Kindle books, 'Ecover Maniac V2'. A compelling cover design helps some authors make thousands of book sales. Poor cover designs almost doom an author to failure... [Read more]

Sonia Simone says, “What makes people almost buy? What makes them get most of the way there and then drop out of your shopping cart at the last second? What makes them stare at your landing page, wanting what you have to offer, and yet, ultimately, close the page and move on to something else? It turns out there’s a hideous troll hiding under... [Read more]

Brian Wood says, “At Wayfair.com, we conduct a lot of SEO tests. We’re constantly measuring and evaluating our strategies, some of which were shared in our last post for YouMoz, Accidental SEO Tests: When On-Page Optimization Ceases to Matter. Sometimes, however, we stumble across what we call “accidental SEO tests.” This typically... [Read more]

Matt Mansfield says, “You most likely know that LinkedIn is a great way to network with other business owners. However, are you truly using it to its full potential? Over the years, a number of LinkedIn tools for business have been introduced that can take your networking, marketing, selling and hiring efforts to new heights. While these tools... [Read more]

Chris Record is offering a trial subscriiption to his coaching program for just $1 here: '6-Figure Traffic Academy'. Some time ago, Record established his 6-Figure Traffic Academy to train online marketers in how to get traffic to their sites... [Read more]

Tamar Weinberg says, “Google is playing the social card–again. The company was just issued a patent yesterday that hints at a system that will keep it relevant within the social game, this time, in assessing trends that will help users, companies, and brands tailor their social media posts according to copy that often resonates to drive engagement... [Read more]

Lesley Vos says, “The first thing everyone finds out about me is that I love lists and checklists. Shopping lists, to-do lists, reading lists—I am always thrilled to make them. It’d be a shame if I didn’t have a detailed checklist for my #1 activity: content writing. For all my industry peers who face the daily challenge of keeping in... [Read more]

Joe Pulizzi says, “In the hit science-fiction movie The Matrix, Neo (The One) is about to enter a virtual simulation of the real world. Morpheus, his teacher and guide, tells Neo before he enters the simulation, “This is going to feel … a little … weird.” And that’s exactly where we are with content marketing. In our 2016 Content Marketing... [Read more]

Brett Ingram has uploaded a demo of his new 'SociFunnel Pro' software, that lets you easily find popular social content YouTube, place it on your WordPress site and use it on social media sites to direct some of that traffic to your opt-in pages, offer pages, affiliate links, or wherever... [Read more]

Ayaz Nanji says, “Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a recent report from Campaigner. The report was based on data from a survey conducted in November 2015 of 506 email marketers from the Campaigner customer base. Some 44.3% of respondents say earning... [Read more]

Kelley Keller says, “If you use Facebook, Twitter, and other social media marketing tools to promote your business (and who doesn’t these days?), then you know there are social media etiquette rules that your business should follow. Break the rules, and your marketing results will plummet. But did you know there are also copyright rules for... [Read more]

Jack Simpson says, “66% of marketers believe location-based advertising is the ‘most exciting’ mobile opportunity for 2016, according to a recent IAB UK study I quoted in our digital marketing stats round-up. This is a huge endorsement from the marketing community, but how many people really use this channel to its full potential? For... [Read more]

DMD team says, “Whether you’re just starting to research marketing automation or you’ve signed a contract and are wondering what to do next, this starter kit from Salesforce will walk you through a step-by-step process to ramping up an automation platform and setting yourself up for success. In five straightforward steps, you’ll learn how... [Read more]

Shereen Dindar says, “Struggling to get your business within the top spots on Yelp or TripAdvisor? Success in online reviews requires a multi-pronged approach, which must include providing amazing customer service and having a stellar product to boot. Yet getting customers to relish in your product and services enough to leave you a raving online... [Read more]

Yoav Vilner says, “Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how to bring home the gold. With 86 percent of buyers “frequently” using mobile phones to access business-related content, it’s no... [Read more]

Andrew Shotland says, “Hey, rank trackers! You know I love you guys, but let’s face it — your local rank tracking is a fail. This Twitter thread says it all. I’ve got nothing against any of you, but I am hoping this rant will spur some of you on to solve this problem. Hey, maybe you already have, and I just don’t know about it. Hit... [Read more]