Susan Gilbert says, “Facebook advertising is a great way for personal brands to immediately start building exposure. Since the program began in 2004 there have been a lot of changes along the way. Today there are a variety of options to choose from to help target the right market. Many brands and businesses advertise on Facebook as a way to promote... [Read more]

eMarketer team says, “Given the explosive growth and investment in programmatic advertising last year, it’s no surprise “programmatic” was the top marketing word of 2014, according to the ANA. Programmatic advertising is primed for another monumental year, with total US programmatic digital display ad spending expected to reach $14.88 billion... [Read more]

Travis Bliffen says, “As you know, SEO is a fast changing game and falling behind can spell disaster for your website. There are, however, a handful of tips that can help you stay on top of SEO this year. 1. Schema Markup – Last year we shared tips with you about Schema markup and while at the time it wasn’t a major issue, its importance... [Read more]

If this were not from Paul Counts, Jeff Wellman and Eric Holmlund, three men who have proven their integrity, we wouldn’t have given it a second glance. But they have a long history of providing products and training that other marketers can profitably use. These three men have proven that a beginner can create an online income without having... [Read more]

Ayaz Nanji says, “Some 85% of marketers say their current email platform meets their needs and 84% are likely to recommend it to others, according to a recent report from G2 Crowd. The report was based on data from 720 in-depth reviews written by business and IT professionals on G2 Crowd’s software review platform. Beyond looking at just... [Read more]

Rebecca Lieb says, “How many major brands want to create their content marketing in-house? One hundred percent. That isn’t a made-up statistic. This was an actual finding a couple of years ago when I was conducting content marketing research, interviewing senior executives from over 50 brands such as Nestlé, GE, Adobe, IBM and Coca-Cola. The... [Read more]

Allison Smith says, “Social listening is really cool. I think about it, talk about it, and care about it full-time. But I’m hyperaware that at most organizations, the impact of social data is…blah. Social data analyts have the data and the skill to answer some of the toughest questions that the business asks: “What do consumers... [Read more]

Podcasting is a growing marketing technique. The marketer provides useful information to an audience interested in the topic of the podcast series. As a result, the marketer develops a reputation for expertise in the subject and a growing audience is the natural result. You may be familiar with Rachel Rofe She has been mentioned in IM NewsWatch over... [Read more]

Dan Stasiewski says, “What’s the last major thing you tested in your email marketing program? Small tests, like subject line or sender personalization are quick and easy, something most great email marketing softwares can do out of the box. However, these small tests, which can provide some data, can’t compare to larger, more comprehensive... [Read more]

Danny Iny says, “Imagine you’ve just launched your first product. It’s a short little course, just a few weeks long, that teaches the “DIY” version of the topics you help people with every day. You built it once, delivered it online, and now it works for you while you’re off doing other activities you love. This online course has been... [Read more]

Courtney Eckerle says, “When HomeAdvisor rebranded itself in 2012, the marketing team was able to rescue its low deliverability rate and completely relaunch its consumer email marketing program. With sends in spam folders across major ISPs, the team set up a strict send segment and began testing relevant content that would grow engagement. Read on... [Read more]

New WP theme from Brett Ingram is called 'WP Click Store'. With its automation you quickly can set up a store selling Clickbank.com products in whatever niche you choose.. [Read more]

Seth Fiegerman says, “You know what’s really cool? $227 billion. That’s the amount of global economic impact that Facebook had in the 12 months ending October 2014 by supporting news jobs and connecting businesses with customers, at least according to a new study commissioned by Facebook. The study, conducted by Deloitte, credits Facebook... [Read more]

Graham Charlton says, “The mobile web continues to grow, with reports over Christmas showing mobile commerce account for 37% of all online retail sales. Brands are improving the mobile experience for users. Heck, we’ve even launched a responsive website. However, there are still many pitfalls for mobile internet users. Here, I’ve rounded... [Read more]

Rand Fishkin says, “Today I’m going to make a crazy claim—that in modern SEO, there are times, situations, and types of analyses where correlation is actually MORE interesting and useful than causality. I know that sounds insane, but stick with me until the end and at least give the argument a chance. And for those of you who like visuals,... [Read more]

Sometimes,  it’s difficult to make money online. That may be an understatement.  Statistics reveal that  more than 97% of Internet Marketers never make a dollar online... [Read more]

Allison Howen says, “Search Optics is shedding light on its success in 2014, as the digital marketing provider revealed that it saw 60 percent year-over-year (YoY) growth last year. According to Search Optics, this growth can be attributed to the successful launch of its Blueprint Platform, international expansion and recent acquisition. For... [Read more]

Jeff Rajeck says, “Stories from The Guardian are tweeted on average 392,358 times per week making it the most popular newspaper in the UK on Twitter. This is followed by The Daily Telegraph (307,690 tweets) in second place and the Daily Mail (237,381 tweets) in third, meaning that the Daily Mail’s content is 92,000 tweets less popular than The... [Read more]

Dan S. Kennedy says, “You have a great product or service, and you have big aspirations for your business. You’re confident, you’re working hard, and you’re enjoying some success. If you could only get more out of your sales and marketing efforts, you know your profits would soar. If this strikes a chord, then you need to learn about the one... [Read more]

Chris Hitman is an old hand at Photoshop, with a lot of tricks up his sleeve. Now he says he can take you from a beginner to an expert in just 180 minutes... [Read more]

Matt McGee says, “Super Bowl advertising season is underway, and Marketing Land is back with the fourth annual #Hashtag Bowl — our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. As the game approaches, and after it’s over, we’ll also be reporting on how brands big and small take... [Read more]

Karissa Bell says, “In its latest update, the social network is again going after News Feed spam, but this time is focusing on reducing the hoaxes that appear in users’ feeds. Facebook defines hoaxes as scams or “deliberately false or misleading stories.” Such posts, like the rumor that iOS 8 added the ability to recharge iPhones... [Read more]

Derek S. says, “As marketers look to start the new year off on the right foot they must understand how consumers are viewing their ads. IgnitionOne, a provider of digital marketing solutions, has released their latest report which details digital marketing trends and activities from Q4 2014. While the report outlines many interesting trends, one... [Read more]

Chris Bishop says, “Last week, Snapchat’s announcement that it will charge $750,000 for a disappearing ad on its platform drove an audible gasp from the industry. Although this has resulted in mass shock across Marketing Directors and Community Managers, it does highlight one thing: the (always inaccurate) myth that social media is free is certainly... [Read more]

Verónica Maria Jarski says, “So many social media networks! So many limits on image characteristics and the number of text characters! How can you keep track of the different image and text requirements of each platform? This infographic by Prohibition PR can help. Facebook content comes in all shapes and sizes: cover photo (851 x 315px), profile... [Read more]

Pete Prestipino says, “There’s about to be a mad rush among e-commerce merchants to remove social sharing icons from product pages. A new study from website conversion and testing platform Visual Website Optimizer (VWO) on Finnish e-commerce retailer Taloon.com found that by removing social sharing buttons from its product pages, the retailer... [Read more]

Syed Irfan Ajmal says, “Yes, Bing! You really need to take Bing SEO more seriously this year. Here are 5 biggest reasons why I think you need Bing in Your SEO strategy: 1. Bing Is Getting Bigger The Big Bing Theory has come to fruition! With Mozilla making Yahoo its default search engine on Firefox browser, and Yahoo already being powered by Bing... [Read more]