Shereen Dindar says, “Struggling to get your business within the top spots on Yelp or TripAdvisor? Success in online reviews requires a multi-pronged approach, which must include providing amazing customer service and having a stellar product to boot. Yet getting customers to relish in your product and services enough to leave you a raving online... [Read more]

Yoav Vilner says, “Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how to bring home the gold. With 86 percent of buyers “frequently” using mobile phones to access business-related content, it’s no... [Read more]

Andrew Shotland says, “Hey, rank trackers! You know I love you guys, but let’s face it — your local rank tracking is a fail. This Twitter thread says it all. I’ve got nothing against any of you, but I am hoping this rant will spur some of you on to solve this problem. Hey, maybe you already have, and I just don’t know about it. Hit... [Read more]

CPA affiliates can earn a steady income if they follow proven best practices. On the other hand, if you don’t use best practices, you can lose a lot of money. Aidan Corkery, Neil Moran and Pallab Ghosal have a new course that explains how to do CPA affiliate marketing right, CPA Lead Machine. In this course, the authors show you how to do everything,... [Read more]

eMarketer team says, “Mobile already accounts for more than half of digital ad spending in the US, and its share is growing. Register here for a complimentary eMarketer webinar, “Mobile Advertising—5 Things You Need to Know Now,” to learn key facts and trends about the state of mobile advertising: Why even though overall spending skews... [Read more]

Ben Davis says, “Google’s unabridged Page Quality rating guidelines were released in November 2015. Whilst some outlets covered this at the time, I thought I’d do so in purely practical terms. So, here’s a very simple checklist, based on Google’s approximation of highest and lowest quality content. It by no means covers... [Read more]

Ginny Marvin says, “Facebook lead ads launched in October to make it easy for users easily fill out lead forms with their Facebook account information with a couple of taps on their smartphones. Now, Facebook is making the format available on desktop, as well. The company has also launched two new features designed to give users more information... [Read more]

Lucas Adamski has just released a new package of cover designs for Kindle books, Ecover Maniac V2. A compelling cover design helps some authors make thousands of book sales. Poor cover designs almost doom an author to failure. Because people really do judge a book by its cover. That has been proven, over and over again. Your prospective buyers spend... [Read more]

Kelsey Libert says, “Did it feel like everyone you knew was watching “Making a Murderer” at the same time? It may have just been an illusion, thanks to a few key members of your social network. Researchers at the University of Southern California recently uncovered that when something appears more popular than it actually is, it can create... [Read more]

Kelsey Meyer says, “Good marketers collect a lot of data. From activity on your website to feedback from current clients to industry trends, your marketing team gathers a solid amount of information — and probably uses it to guide decision-making. But if you aren’t also using that data to create thought leadership content, you’re missing... [Read more]

Jack Simpson says, “We often discuss basket abandonment on this blog, and one of the quickest ways to lose your customer is to bore them with a seemingly endless checkout process. I say ‘seemingly endless’ because, however long the process really is, if you don’t include some kind of progress indicator then people have no way of telling... [Read more]

Chris Record is offering a trial subscriiption to his coaching program for just $1 here: '6-Figure Traffic Academy'. Some time ago, Record established his 6-Figure Traffic Academy to train online marketers in how to get traffic to their sites... [Read more]

Jeff Rajeck says, “Marketing now is as much about getting buy-in as it is about doing, well, ‘marketing’. And in order to get buy-in, marketers need to do presentations – a lot of them, according to big brand marketers. In these presentations, marketers need statistics about platforms, technologies, countries. And having interesting... [Read more]

Berry Levine says, “bRealTime, a programmatic ad exchange for publishers, is today launching a header bidding service called Biddr+ to help manage multiple ad buyers. Header bidding is a way for websites to directly take bids from a number of advertisers simultaneously, without having to offer it first to one buyer and then, if no sale is made,... [Read more]

Rustam Singh says, “The luxury of having your digital life in one easily accessible place with automatic synchronization is now finally extending to businesses as well. Several app developers have tapped to the market of startups looking to streamline their manual record keeping, taking communications and administrative work to the digital sphere. Here... [Read more]

Brett Ingram has uploaded a demo of his new 'SociFunnel Pro' software, that lets you easily find popular social content YouTube, place it on your WordPress site and use it on social media sites to direct some of that traffic to your opt-in pages, offer pages, affiliate links, or wherever... [Read more]

Shirley Tan says, “When you think of developing brand advocates, customers immediately come to mind. However, you have legions of brand advocates that you may not have unleashed because you hadn’t looked at them this way. That’s right: your employees. Just imagine how they can build up your brand through their own social media posts that... [Read more]

Ayaz Nanji says, “More than two-thirds (69%) of retail marketers say they use engagement data (opens, clicks, etc.) to improve the relevance of their email campaigns, according to a recent report from Yesmail. The report was based on data from a survey of nearly 200 online retail marketers who attended the National Retail Federation’s Shop.org... [Read more]

Matt Smith says, “There are many all-inclusive lists out there of every SEO tool imaginable, and I fully recommend checking those lists out. However, the role of an SEO manager is quickly expanding and adapting as they are asked to take on a bigger role in digital marketing. Throughout my years of experience I’ve honed down my go-to list of... [Read more]

If you want infinite flexibility in designing graphics, Photoshop can't be beat.  On the other hand, if you need a simple tool for creating graphics quickly, Photoshop is expensive and hard to learn... [Read more]

Jeffrey D. Epstein says, “In many businesses, referrals are viewed as an organic byproduct of the company successfully doing its job. If you exceed customer expectations, it’s natural to assume they’ll return the favor by singing your praises to their networks. If you blow them away with world-class customer service, you can expect a flood... [Read more]

Monica Montesa says, “When it comes to incentives for email sign up forms, ebooks are the go-to bait. They provide a great way to educate customers, and people love valuable freebies. But if you’re not an experienced writer or don’t have an archive of blog posts to repurpose, the thought of writing 15 pages single-spaced as a means to grow... [Read more]

Shelley Kessler says, “Email volume for the 2015 holiday season Volume for the 2015 holiday season was almost 25 percent higher than in 2014. While the large increase in volume led to lower rates for the 2015 holiday season, it is important to note that the actual number of opens, clicks and transactions in 2015 were higher than those received... [Read more]

Shelby Dorsey says, “To be honest, I don’t even see them most of the time. It is as if the top and sides of the webpage I’m looking at are blurred—I know they’re there, but I don’t even notice them. For this, I thank “banner blindness.” Banner blindness is the result of templated or “best practice” page layouts that place banner... [Read more]

Shelby Dorsey says, “As the copy editor at MECLABS (parent company of MarketingSherpa and MarketingExperiments), I see a lot of content. Between the four blog posts published every week and the multiple case studies produced, I have an ample amount of exposure to the testing brands are doing and what their ads look like. That being said, I have... [Read more]