Pete Prestipino says, “There’s about to be a mad rush among e-commerce merchants to remove social sharing icons from product pages. A new study from website conversion and testing platform Visual Website Optimizer (VWO) on Finnish e-commerce retailer Taloon.com found that by removing social sharing buttons from its product pages, the retailer... [Read more]

Syed Irfan Ajmal says, “Yes, Bing! You really need to take Bing SEO more seriously this year. Here are 5 biggest reasons why I think you need Bing in Your SEO strategy: 1. Bing Is Getting Bigger The Big Bing Theory has come to fruition! With Mozilla making Yahoo its default search engine on Firefox browser, and Yahoo already being powered by Bing... [Read more]

Sarah Kunst says, “More than 40 percent of the world’s population is now online. As that number grows exponentially, so do the success metrics for consumer startups. Investor Chris Dixon famously blogged that “10 million is the new one million” when it comes to user numbers. However getting users is more difficult than ever, with multiple... [Read more]

New WP theme from Brett Ingram is called WP Click Store. With its automation you quickly can set up a store selling Clickbank.com products in whatever niche you choose. Ingram includes step-by-step training videos that walk you through setting up your site and then managing it. With this flexible WP theme, you can fully customize your site. Then, you... [Read more]

MarketingExperiments team says, “What actions do you want your visitors to take on your site? What if you could influence those actions more effectively? Although conversion metrics typically receive the majority of marketers’ attention, understanding what behavior motivates the conversion event may be even more important. For some companies, website... [Read more]

Dani Zehra says, “Remember the days when social media was a novelty? Today it is an important part of your online marketing campaign. We are living in a media conscious era where a brand’s survival is dependent on its social media presence. That is one reason why we see companies hiring social media consultants, and some have even hired people... [Read more]

Goving Agarwal says, “Do you suspect that Google has penalized your website? The very thought of receiving Google penalty could make your stomach gripe. Yes, it is not easy to digest the fact that all your hard work, all your SEO efforts, and all the money that you have spent on improving the ranking of your website have become useless overnight.... [Read more]

We have been letting you know about the new software from Mark Thompson and Matt Callen called EasyVSL. Tonight at Midnight EST, the launch sale is over. If you are looking for an easy way to make professional Video Sales Letters, this new software may be your solution. With EasyVSL, you can create engaging, automatic VSLs just like Thompson, Callen... [Read more]

Casey Swanton says, “Desktop. Mobile. Smartwatch? Roll your eyes if you must, but as a digital marketer you have likely noticed that it’s getting harder to ignore the buzz about wearables. The market is finally catching up with Dick Tracy and Inspector Gadget’s Penny, creating another shift in the landscape for digital marketers.... [Read more]

Gene Cao says, “Chinese organizations started monitoring social media for purposes of PR crisis management. As I noted in an earlier report, Spring Airlines decided to build social listening functions to identify crises and perform basic brand tracking after struggling with a public relations crisis — the backlash from airline staff blacklisting... [Read more]

Will Blunt says, “Today, marketers are feeling the pressure to pump out more and more content to get noticed — plus it’s got to be readable, engaging, and shareable. But maintaining a steady stream of quality blog posts can be time-consuming. The answer to this challenge isn’t to write more frequent, lower quality blog posts.... [Read more]

Sometimes, it’s difficult to make money online. That may be an understatement. Statistics reveal that more than 97% of Internet Marketers never make a dollar online... [Read more]

Joey Taravella says, “What would you rather have: a 32-inch flat screen TV for $100 or a 72-inch flat screen TV for $150? After considering the first 32 inches cost $100, you would probably pay the additional $50 for another 40 inches. This same principal can be thought of in terms of testing and optimization, with one caveat — you have to buy... [Read more]

Geoff Kenyon says, “Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015. Some of the biggest changes were the addition of sections for mobile, international, and site speed. This... [Read more]

Jeff Rajeck says, “There’s more to B2B content marketing than just publishing a white paper and watching the sales leads roll in. At Econsultancy’s recent Digital Outlook 2015 event in Singapore two industry experts – Anol Bhattacharya, CEO of GetIT Comms and Vaasu S. Gavarasana, Head of Digital Marketing at AXA – offered... [Read more]

Chris Hitman is an old hand at Photoshop, with a lot of tricks up his sleeve. Now he says he can take you from a beginner to an expert in just 180 minutes... [Read more]

Rachel Sprung says, “It’s the timeless question for corporate bloggers: How many leads did your blog post generate? It’s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog — and your business. But even more important... [Read more]

Anca Bradley says, “Many websites rely on advertising for revenue. Google knows this, even offering its own advertisement placement service, AdWords. However, not all types of ad placements are regarded equally. Google considers some advertising tactics disreputable or spammy and will penalize sites that employ them. It’s important to know... [Read more]

Pete Prestipino says, “Customer reviews can be used for so much more than just convincing other customers about the quality of products or the excellence of a brand. SpareFoot, a self-storage marketplace that lets consumers find physical storage units, is taking its customer reviews a few steps further (pun intended). The company announced recently... [Read more]

Will Blunt says, “Today, marketers are feeling the pressure to pump out more and more content to get noticed — plus it’s got to be readable, engaging, and shareable. But maintaining a steady stream of quality blog posts can be time-consuming. The answer to this challenge isn’t to write more frequent, lower quality blog posts.... [Read more]

Lipode has just released their first theme, which they call AdSOS. It's an attractive graphic-rich theme that also is optimized for people who want to show automated ads, such as AdSense, on their site, to improve their monetization... [Read more]

Simon Hawtin says, “With more than 1.3m apps available in Google Play and 1.2m apps available in the Apple App Store, how can you increase the chance of yours being discovered by searchers? Forrester carried out a survey back in 2012, which revealed that search is by far the most popular way for people to discover new apps, followed by word of mouth. Only... [Read more]

Satish Meena says, “Alibaba has an ambitious goal: becoming the first company to exceed $1 trillion in gross merchandise value in the next five years. To accomplish this, Alibaba is looking to expand in emerging markets, as developed markets like North America and Europe are mature and have high barriers to entry. Emerging markets with rapidly... [Read more]

Christopher Jan Benitez says, “Blogging has become a must-have tool in your business marketing plan. When learning how to make your own blog, you will find yourself becoming a better and more versatile writer. Obviously content – whether its text, images, graphics, videos, or memes – is the backbone of every successful blog, but before you can... [Read more]

Aubrae Wagner says, “Large content projects involve lots of content creation, be that content in the form of words, images, or videos in a relatively short time. Is such a project on your road map, but you’re not sure where to get started? Or maybe you work in a business that produces only small amounts of content, but you’ve always wondered... [Read more]

Ayaz Nanji says, “Internet users on all devices are scrolling farther and farther down on e-commerce site pages, according to a recent report from Content Square. The report was based on data collected between August 2013 and November 2014 from 50 million browsing sessions on the websites of 100 top global retailers. Scroll rate—the position... [Read more]