MarketingExperiments is hosting a webinar on Wednesday, January 22 at 4.00 pm EST. The topic of the webinar is “How Many Columns Should I Use? New research suggests the best column layouts marketers should use for their pages”. MarketingExperiments team says, “Think for a few seconds about a page or email you manage. How many columns does it... [Read more]

The latest article on ‘MarketingProfs’ is titled “Eight Steps for Making 2014 Your Video Marketing Year”. Michael Litt says, “I can pretty much guarantee that you or people on your team have said or heard the words, “We’re definitely going to use more video in the new year”—and you’re not alone. According to the third... [Read more]

The latest article on ’Marketing Land’ is titled “Don’t Give Up On Past Customers, Re-Engage Them With These Tips”. Joanna Lord says, “Let’s face the facts: customer lifecycle marketing is hard. Traditionally, the acquisition stage of the customer funnel kept marketers busy, but it appears the tides are turning —... [Read more]

Sean Lowery is the creator of many WordPress themes. In his latest product,Local Offline Services Themes Series One., he includes 3 themes customized for specific types of local businesses:
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The latest article on ‘The Forrester Blog’ is titled “Native Advertising: Worth Pursuing”. Ryan Skinner says, “Forrester analysts are encouraged to “make the call” and here’s a call that is sure to invite some heated disagreement (native advertising has a way of doing that). Today my report about native advertising came out and,... [Read more]

The latest article on HubSpot blog is titled ”4 Reasons Why Every Marketer Needs to Try Google+ in 2014″. Jonathan Pavoni says, “With 540 million monthly active users, Google+ is now the second most popular social media network on the Internet. As marketers, this social channel needs to become an integral part of our marketing strategy... [Read more]

The latest ‘SEO Book’ blog post is titled “Google’s Chris DiBona On Search Ecosystem Diversity”. Aaron Wall says, “It’s hard to deny that some folks working at Google are geniuses. It’s also hard to deny the disconnect in their messaging. As Google locked down their “open” ecosystem (compatibility as a club,abandonware, deleting... [Read more]

There are a lot of people who don’t know how to write persuasive sales copy. For them, writing a persuasive email is torture. Writing one that actually sells something is almost impossible. Matt Bacak has a solution for you, his Instant Email Swipefile. For the last 9 years, Bacak has been regularly sending email sales letters to his mailing list.... [Read more]

The latest article on ‘Website Magazine’ is titled “FYI: The ABC of CRO for B2B”. Joe Doveton says, ““Not the right time”- just one of the objections I have heard from business-to-business (B2B) digital marketers when introducing them to the topic of conversion rate optimization. CRO, it is believed, should be left for the big boys... [Read more]

The latest article on the ‘The Future of Ink’ blog is titled “2014 Six Steps to Take Before You Write An eBook?. Nina Amir says, “Most writers simply begin writing the moment they come up with an ebook idea they feel is worth pursuing. However, it’s best to wait a moment…or a few moments…tofocus and evaluatethat idea. This helps your... [Read more]

The latest post on ‘ReadWrite’ is titled “Amazon’s Next Big Thing: Predictive Shipping”. Selena Larson says, “Amazon’s latest expedited shipping idea is a little more believable than drone delivery. In December, the company received a patent for what it calls “a method and system for anticipatory package shipping.” First... [Read more]

Vine is a free app for iPhone, iPod Touch and a host of Android devices. It has grown explosively, and now it’s the way most people share videos with their friends. With Vine, people string together 6-second clips (usually funny) into a longer video called a vine. The videos people create with Vine tend to go viral because Vine users are really... [Read more]

The latest ‘Econsultancy’ blog post is titled “Five digital analytics tips for SMBs”. Daniel Waisberg says, “The phrase of the day is ‘Big Data‘, everyone talks about how it can boost your business and make you a successful organization. But how can big data help a small business? Can you still use it to drive... [Read more]

The latest post on ‘Mashable’ is titled “eBay Takes Its First Steps Toward Virtual Currency”. Jason Abbruzzese says, “One small step for Bitcoin, one medium-sized leap for eBay.Starting on Feb. 10, the UK section of the online marketplace will open a “virtual currency” category within its classified ads for the listing... [Read more]

The latest ‘Aweber’ blog post is titled “Big Marketing Resolutions From Six Small Businesses Like Yours”. Rachel Acquaviva says, “A new year is a time to set some goals and try something different. And when it comes to marketing, there’s no better time than right now to plan for the year ahead. Maybe you’d like to develop new content... [Read more]

Most webmasters rely on a high search engine placement to bring in traffic to their site. Even if you are buying PPC or PPV ads, you don’t want to ignore Google and Bing completely. They still can bring oyu considerable traffic. So either way, it is smart to know what problems the search engines find in your site. Fix these problems and they... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why B2B Marketing Must Embrace Ninja Customers?. Baer says, “We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person as a last resort, after we’ve kicked the informational... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “A Sobering Reminder That Authority Can Change the Course of History”. Jow Pawlikowski says, “Wayne Wheeler knows a thing or two about authority. Essentially erased from the public conscious, Wheeler led the Anti-Saloon League, an advocacy group that made possible the 18th Amendment to the... [Read more]

The latest MOZ blog post is titled “Why Guest Posting and Blogging is a Slippery Slope – Whiteboard Friday”. Rand Fishkin says, “It takes quite a bit of effort to create genuinely high-quality guest posts, and many marketers are tempted to find ways to automate the process. In today’s Whiteboard Friday, Rand clears up some misconceptions... [Read more]

There are many features built into HTTP and HTML that are used by webmasters to handle various special situations on their site. You are probably familiar with the HTTP 404 message, “page not found.” Another one, that the users never see is the 301 message. The 301 redirect is one of them. It is used to tell browsers looking for a particular... [Read more]

The latest post on ‘Mashable’ is titled “How to Curate Your Facebook News Feed”. Kurt Wagner says, “Baby photos. News articles. Selfies. Advertisements. Job announcements.It’s likely your Facebook News Feed contains some combination of these, if not all of them (and likely other categories, too). That’s both the beauty... [Read more]

The latest article on HubSpot blog is titled ”10 MORE of the Most Remarkable Marketing Campaigns in History”. Rachel Sprung says, “If you read this blog, you know you’ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf... [Read more]

The latest article on ’Marketing Land’ is titled “Digital Audit: What To Keep, What To Discard & What To Change For 2014″. Andy Lombard says, “It’s never been easy to keep up with business and marketing trends. Conflicting information abounds online, and new digital tools arrive so frequently that many marketers... [Read more]

Authority sites are sites that are trusted to provide good information on their area of expertise. Many people consider IM NewsWatch an authority on internet marketing, for example. The opinions of your readers matter, but just as important is how the search engines see your site. They tend to give top ranking to authority sites, not hastily thrown... [Read more]