Christopher Jan Benitez says, “Blogging has become a must-have tool in your business marketing plan. When learning how to make your own blog, you will find yourself becoming a better and more versatile writer. Obviously content – whether its text, images, graphics, videos, or memes – is the backbone of every successful blog, but before you can... [Read more]

Aubrae Wagner says, “Large content projects involve lots of content creation, be that content in the form of words, images, or videos in a relatively short time. Is such a project on your road map, but you’re not sure where to get started? Or maybe you work in a business that produces only small amounts of content, but you’ve always wondered... [Read more]

Ayaz Nanji says, “Internet users on all devices are scrolling farther and farther down on e-commerce site pages, according to a recent report from Content Square. The report was based on data collected between August 2013 and November 2014 from 50 million browsing sessions on the websites of 100 top global retailers. Scroll rate—the position... [Read more]

Sometimes, it’s difficult to make money online. That may be an understatement. Statistics reveal that more than 97% of Internet Marketers never make a dollar online. No doubt you want to be in the 3% who succeed. To rise from failure, you need to do the things that failures don’t do. The thing most people who succeed point to as the thing... [Read more]

Daniel Faggella says, “If you run any kind of online business, the concept of email marketing probably doesn’t seem all that difficult. You just type up your marketing message, press send, and blast out your promotional email to everyone on your list, right? While sending whatever comes to mind is certainly an easy approach, it is by no means... [Read more]

Jess Barron says, “In an earlier post, I shared 4 tips for writing irresistible email newsletters. As great as your new content may be, it’s not enough to just write great newsletters and send them out. You also must engage specific individuals and entire segments of readers. As an example, our email newsletter goes out to over 1 million people,... [Read more]

Nigel Fenwick says, “I’ve been thinking a lot about Pinterest for the past year. I first planned to write a report about the social upstart last summer. When that deadline passed, I was certain I’d produce something in the autumn. Now here we are in the dead of winter, and at long last today we published our report on how marketing leaders... [Read more]

Chris Hitman is an old hand at Photoshop, with a lot of tricks up his sleeve. Now he says he can take you from a beginner to an expert in just 180 minutes. He does it in recorded training, Photoshop Training by Chris Hitman, full of examples of what you need to discover to get started quickly. .Hitman says that after this training, you cqn create... [Read more]

Ginny Soskey says, “Putting together an A+ landing page can be tricky. There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components you need to optimize,... [Read more]

Amy-Mae Elliott says, “We’ve all seen a link to a really interesting article on Facebook and not had the time to read it. We’ve wanted to watch a video someone shared, but suffered from a crappy connection. There is a cool solution: saving content on Facebook so you can take a look it when you’ve got the time and sufficient bandwidth.... [Read more]

Simon Hawtin says, “Privacy is a rare commodity nowadays. What with Facebook making it increasingly difficult to manage who sees what, and even the ephemeral SnapChat being revealed to not be all that ephemeral. The privacy banana skin Users of social networks like Facebook and Twitter are becoming increasingly sensitive to privacy issues. Everywhere... [Read more]

Mark Thompson and Matt Callen have released a new tool online marketers will want to add to their tool box. Video Sales Letters are shown to be more persuasive than plain text. 'EasyVSL' makes it easy for you to create high quality video sale letters... [Read more]

Kristen Dunleavy says, “According to Marketing Sherpa, “A company that maintains a clean list of quality subscribers, to which it only sends relevant content, will outperform a rival that does not maintain list hygiene and sends batch-and-blast communications.” Considering that the average email marketing list depreciates by 25 percent every... [Read more]

Brian Clark says, “In 2014, we produced a different kind of online marketing conference. This year, we’re doing it again … except bigger, better, and smarter. Here’s the bare minimum you need to know to dig deeper. No hype, just the facts. What: Authority Rainmaker: Copyblogger’s live training event that provides an integrated online... [Read more]

Rand Fishkin says, “Depending on your industry, the more obvious and conversion-focused keywords you might target could be few and far between. With Google continuing to evolve, though, there’s a whole host of other areas you might look: interest-based keywords. In today’s Whiteboard Friday, Rand shows you how to find them“. Hacking... [Read more]

Brian Basilico says, “I have a confession … I was a book snob. As a self-published author of a best selling, award winning book, I thought I was the bee’s knees. I viewed publishing like some kind of a rock-paper-scissors. Authors with a hard cover book by a traditional publisher, trumps a soft cover self-published book, which in turn trumps... [Read more]

Lindsay Kolowich says, “Social media networks are continuously adding cool little features here and there, and it can be tough to keep up — especially if there’s no big announcement. For instance, did you know you can reorder the sections on your Facebook business Page? That you can embed a SlideShare presentation directly into a... [Read more]

Ginny Marvin says, “Beginning on January 4th, AdSense publishers began reporting on the AdSense product support forum that their ads were redirecting to spammy sites. When publishers tried to disable the ads using the ad blocker tool in AdSense, they, too, would get redirected out of their AdSense accounts. Even when they managed to block the... [Read more]

Clement Teo says, “Asia Pacific marketers have moved from experimenting with social media in the recent past to integrating it into their marketing mix. However, a large number are guilty of setting and measuring metrics, such as vanity metrics, that do not inform the next course of action. To increase your chances of social marketing success,... [Read more]

Todd Wasserman says, “For Tim Staples, Facebook’s native video platform has been a revelation. Staples’ ad agency, Shareability, released a video in December for client Freshpet. The ad featured dogs assuming the poses of humans during a holiday dinner. It quickly went viral. That wasn’t that surprising. The revelatory part was... [Read more]

Richie Contartesi says, “Lets Increase Your Website Traffic Now! No matter what you think you know about blogging and website support, there is always room for improvement, right? After all, you always wish you can increase your website traffic. If you aren’t already following these 7 simple rules, take a gander and give a lot of consideration... [Read more]

Erich Stefanovich says, “Hiring freelancers is an excellent way to help create the content you need with limited resources. Many marketing organizations and agencies find them essential to the way they do business. But once you’ve hired these freelancers, you’re going to have to manage them — which can be difficult when they... [Read more]

George Stenitzer says, “As CMI research shows, marketers with a documented content marketing strategy are more effective than those who don’t have a written strategy. Yet, only 27% of B2C and 48% of B2B marketers have developed a plan. If you lack a written strategy, a one-page plan is a great place to begin. If you have a detailed strategy... [Read more]

Martin Beck says, “As our sister site, Search Engine Land, reported today, Google has started displaying social media accounts other than Google+ in the knowledge graph box for brands and businesses. The new wrinkle, an expansion of a feature that the search giant enabled in Novemberfor certain public figures, pop bands and artists, is automatically... [Read more]

The ‘Business 2 Community’ team says, “There’s no denying that content marketing is hot and here to stay. But despite the buzz, many businesses still don’t have the framework they need to build a successful content marketing engine. Join Hana Abaza, VP of Marketing at Uberflip, as she discusses how you can develop the right “content... [Read more]