Daan Pepijn says, “Regardless of industry, marketing and sales can take up a huge chunk of the operating budget. As the saying goes, “You have to spend money to make money.” While that may be true, using modern IT solutions can amplify and automate your marketing efforts while reducing cost. After all, 78 percent of successful marketers say their... [Read more]

Laura Entis says, “To fully understand what persuasion is, it helps to begin with what it is not. Derek Rucker is a professor of marketing at Northwestern’s Kellogg School of Management whose research focuses on persuasion and consumer behavior. He is also the father of an 8-year-old girl with an iPad. Because he limits her screen time... [Read more]

Pam Atkinson says, “Targeting and buying online audiences has never been easier or more affordable. Programmatic ad buying options give advertisers access to 95% of Internet users, with more than 40,000 audience attributes and characteristics from which to target. In short, your best prospects are readily identifiable and reachable. But even... [Read more]

Brett Ingram has uploaded a demo of his new SociFunnel Pro software, that lets you easily find popular social content YouTube, place it on your WordPress site and use it on social media sites to direct some of that traffic to your opt-in pages, offer pages, affiliate links, or wherever. YouTube + Facebook get over 1.1 billion visitors every day because... [Read more]

Aleyda Solis says, “With the steady rise of mobile search, SEO practitioners these days need to consider how to optimize both their websites and apps for mobile search visibility. Google’s mobile-friendly algorithm update, released in April 2015, gave a boost in mobile search results to pages with good mobile user experiences. Along those... [Read more]

Zak Stambor says, “EBay Enterprise says the move will give far more tools to the retailers who work with its affiliate marketing program, which has 59 retailer clients in the Internet Retailer Top 1000. EBay Enterprise Marketing Solutions has acquired AffiliateTraction, an affiliate technology vendor that counts such retailers as Fathead LLC,... [Read more]

Lisa Froelings says, “Email marketing promotion is one of the most essential tools for small businesses to win more clients. Having an established mailing list and consistent frequency allows businesses to gauge what strategy and messaging works best. But what are best possible elements an effective email promotion have? According to research... [Read more]

If you want infinite flexibility in designing graphics, Photoshop can't be beat.  On the other hand, if you need a simple tool for creating graphics quickly, Photoshop is expensive and hard to learn... [Read more]

Brianne Rush says, “We all get those emails—the flood of “Save now! 50% off!” and “BOGO sale!” If our inbox was a pool, we could swim in the amount of marketing messages we get. But more often than not, most marketing emails end up in the trash. Unless it’s for something we can actually use, or thesubject line piques our interest,... [Read more]

Jack Simpson says, “Ah, email. The marketing channel that steadfastly refuses to die. And why should it? Clearly it still works, particularly when it comes to ecommerce. But as an email marketer it can be difficult to know what success looks like. Never fear, though, because in this post I’m going to share some ecommerce email marketingbenchmarks... [Read more]

MOZ team says, “B2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the team you end up selling to, content marketing can be a horse of a different color when you’re business-to-business. In this week’s Whiteboard Friday, Rand shares his tips for... [Read more]

How would you like to build a brand new fan page to 10,000 fans in under a week......WITHOUT spending a penny on ads? Find out how here - 100k Facebook Formula. Also... Fan Pages like these are making over $2,500 per week in affiliate commissions from a few simple 'product review' posts... [Read more]

Stefanie Flaxman says, “Although it’s only January, I refer to this time of the year as “pre-pre-spring” (in the Northern Hemisphere). Call me optimistic. The gingerbread, cinnamon, and pine aromas of the holidays have certainly faded, but the sweet smell of flowers blooming and warm breezes haven’t quite arrived yet. Still, it feels... [Read more]

Barry Levine says, “Usually, I’m reluctant to cover reports that point to solutions offered by the report’s sponsor. That’s the case with a new report, out today, from Forrester Consulting. Called “How Predictive Marketing Analytics Boost B2B Performance,” it was commissioned by predictive analytics firm EverString. But this report... [Read more]

Vinil Ramdev says, “Sales and Marketing can either make or break a business. However, a lot of first-time entrepreneurs believe that if the product is really good, customers will come. That is not necessarily true. When business is slow, one of the first places startups cut costs is marketing, when in fact they should be increasing their marketing... [Read more]

For many years, Sean Mize has been a staple on lists of leading trainers in how to sell products online, about 100 training courses over the last 10 years, most of them sold on the Warrior Forum... [Read more]

Ben Davis says, “Have you noticed that website launches fail to suprise any more? Of course, that’s because over the past 15 years, we’ve all seen as many websites as we’ve had hot dinners. But it’s also because web design has been converging, thanks to the mobile trend, established interaction design patterns and also... [Read more]

Tim Hand says, “Throughout my work writing with niche websites, I’ve discovered an unfortunate trend where many sites for small, local businesses haven’t been updated in years. While it’s clear they attempted to execute a content strategy at some point of time, they’ve since given it up for other marketing tools where a return of investment... [Read more]

Sarah Lang says, “Long live the hashtag. At least, that’s what every brand hopes, despite the lightning-fast exchanges and 15 minutes of fame that characterize the world of social media. After all, trends are by nature transient, and an overnight sensation can be “so yesterday” in just a span of a few hours. When creating a... [Read more]

These are scary and they are real threats to your site: Hackers, Botnets, Malware, Code Injections, SQL or XSS attacks. Technology experts are warning us about the risks to our site integrity and even survival if the bad guys get into our site's back office... [Read more]

Derek Edmond says, “When Google first launched Webmaster Tools (now known as Google Search Console), I was more than skeptical of its value. I had a hard time buying into XML sitemaps as a must-have SEO asset, and the original results for keyword data were never close to what could be found in web reporting tools. Fast forward to the new year,... [Read more]

Brian Hughes says, “Twitter can be a great platform for promoting your small business. And this week, it added a few new features, including hashtag ads and Periscope integration, that could make it an even better option for communicating your message. Read about these updates and more in this week’s Small Business Trends News and Information... [Read more]

Mike Renahan says, “What’s the first step to being more productive? Depending on what you do, many different answers might come to mind. For some it might be managing time better, setting a schedule, or creating a to-do list every day. But this isn’t exactly the answer I’m looking for. The first step to being more productive is to understand... [Read more]

Arie Shpanya says, “Of all the buzzwords in the ecommerce industry, there is one that has created plenty of confusion among consumers and retailers alike: omnichannel commerce. The name looks funny, and what’s the difference between omnichannel and multichannel anyway? The terms are divided by the customer experience. Multichannel selling... [Read more]

Bruce Newman says, “The Obama victories in 2008 and 2012 represent a case study of the use of marketing machinery in a marketplace where an organization is effectively a start-up; in crisis-mode from the start; under constant attack from the competition; under pressure to stay focused on results. Sound familiar? It should. In business and politics,... [Read more]

John Rampton says, “”Yes” is a powerful word. With just three letters, “yes” opens doors, moves mountains, and unlocks your success in business. And yet, getting to “yes” in sales is hard, especially online, where the personal touch that is so effective is missing. I focus on getting to yes in my business every... [Read more]

Gary Skidmore says, “Marketers continue to face a series of content-creation challenges, ranging from the amount and value of their content to the way they approach content creation. Some 44% of respondents to an Aberdeen Group survey say they approach content creation in an ad hoc fashion, and 51% say they focus on the pressure of creating enough... [Read more]

Since many marketers use Microsoft Outlook to manage their email, we want to make you aware of this new article in InfoWorld, by Woody Leonhard. Microsoft just released a patch to correct problems in their Outlook email client. While it may correct some problems, unfortunately, it reintroduces other problems in the calendar function. An initial patch... [Read more]