The latest article on ’Marketing Land’ is titled “Propelled By Women, Pinterest Beats Out Email In Social Sharing For First Time [Report]“. Ginny Marvin says, “Pinterest has snagged the bronze from email. New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become... [Read more]

The latest article on ‘MarketingProfs’ is titled “Four Marketing Data Predictions for 2014”. Dan Darnell says, “Big Data reveled in the spotlight in 2013. From crime prevention to healthcare, seemingly every vexing large-scale problem could be solved with the flick of a switch and a prayer to the Big Data gods. Alas, 2014 will be the year... [Read more]

The latest article on ‘Business 2 Community’ is titled “PPC 101: Getting the Most Out of a Small Paid Search”. Brock Clauser says, “Many of us know PPC can be a great advertising tool for direct response – increasing clicks and conversions on your website. But many times, marketing teams are limited with a tight budget within... [Read more]

Most webmasters rely on a high search engine placement to bring in traffic to their site. Even if you are buying PPC or PPV ads, you don’t want to ignore Google and Bing completely. They still can bring oyu considerable traffic. So either way, it is smart to know what problems the search engines find in your site. Fix these problems and they will... [Read more]

The latest article on HubSpot blog is titled ”How To Use Post-Transactional Ecommerce NPS Emails To Grow Sales”. Tom Schwab says, “Too many ecommerce marketers call it a day when the register rings and the customer completes the transaction. Smart marketers know that developing long term customers is key, but we treat people who... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Will Now Tell You What’s Most Popular On Facebook”. Kurt Wagner says, “Facebook will now surface trending topics alongside the News Feed, using a new product the company simply calls “trending.” Trending will show a personalized list of popular topics for each user,... [Read more]

The latest ‘Econsultancy’ blog post is titled “How do you scale native advertising?”. Dale Lovell says, “Native advertising is set to grow phenomenally in 2014. The New York Times among many others has now embraced native ad formats. This has led an even bigger clamour among media analysts to predict big things for... [Read more]

There are many features built into HTTP and HTML that are used by webmasters to handle various special situations on their site. You are probably familiar with the HTTP 404 message, “page not found.” Another one, that the users never see is the 301 message. The 301 redirect is one of them. It is used to tell browsers looking for a particular... [Read more]

The latest ‘Econsultancy’ blog post is titled “Global paid search spend increased in 2013: stats”. Christopher Ratcliff says, “Covario has just issued its Global Paid Search Spend Analysis for Q4 2013, revealing that global spend on pay-per-click (PPC) advertising has increased by 13% from Q3 and 7% year-on-year. Paid... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Are You Getting The Most Out of Your Video Content??. Baer says, “The popularity and variety of video platforms provides a prime opportunity to reach a large number of people and leave a lasting impression. But, what’s the secret sauce or winning formula for successful... [Read more]

MarketingSherpa has released a case study titled “Social Media Marketing: Sporting goods company increases Facebook reach 366% with content contest”. Courtney Eckerle says, “Sometimes the most impactful marketing isn’t created by marketers, it’s just facilitated by them. With a goal of increasing the U.S. audience on Facebook,... [Read more]

Authority sites are sites that are trusted to provide good information on their area of expertise. Many people consider IM NewsWatch an authority on internet marketing, for example. The opinions of your readers matter, but just as important is how the search engines see your site. They tend to give top ranking to authority sites, not hastily thrown... [Read more]

The latest MOZ blog post is titled “Announcing the Brand New Beginner’s Guide to Social Media”. Trevor Klein says, “I’m both honored and excited to announce the release of a second beginner’s guide from Moz: The Beginner’s Guide to Social Media. The prevalence and importance of social media to web marketing can’t... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Why You Can’t Resist Persuasive Techniques (Even When You Spot Them)”. Pamela Wilson says, “I am such a sucker. Every year around the same time, the catalog comes in the mail. And every year, I think “maybe I’ll skip ordering this year. Maybe I’ll take a break.” And then, I... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Testing and Analytics: What’s stopping you from testing?”. Taylor Kennedy says, “How often do you read a blog or case study about a huge lift (sometimes here on this very site) and think, “That’s too good to be true.” Trust me, you’re not alone. I think like that also and I’m... [Read more]

All week, IM NewsWatch has been explaining webinar marketing and telling you about new software to manage your webinar marketing business, called WebinarJam. It comes from experienced webinar marketers, Mike Filsaime and Andy Jenkins. They have called upon their own experience to craft this new software solution that removes many problems that come... [Read more]

HubSpot is hosting a webinar on Thursday, January 23 at 1.00 pm GMT. The topic of the webinar is “Creating a Content Blueprint for 2014″. HubSpot team says, “HubSpot and Evernote have joined forces to create The Ultimate Content Marketing Blueprint for your 2014 content marketing strategy. Join us for the big launch on January... [Read more]

The latest post on ‘Mashable’ is titled “Yahoo’s Comeback Is All Smoke and Mirrors”. Todd Wasserman says, “The appointment of Marissa Mayer as Yahoo CEO has been a godsend for those in the media. If nothing else, the photogenic, enigmatic and workaholic chief executive has made people interested in the company again.In 2011,... [Read more]

The latest article on ’Marketing Land’ is titled “Facebook Debuts Real-Time “Trending” Topics On The Web”. Ginny Marvin says, “Just ahead of the Super Bowl, the Oscars and the Winter Olympics, Facebook has launched aredesigned Trending section on the web. The update is an effort to make Facebook the place to know... [Read more]

Lee Murray says most so-called gurus of list building have it all wrong. They miss the real keys to building a list of actual buyers, he says, and peddle out-dated non-effective strategies that waste your money and your time. He intends to set the record straight in 21 and Done, his own guide to effective list-building. He says the typical squeeze page... [Read more]

The latest article on ‘MarketingProfs’ is titled “Four Marketing Performance Management Resolutions for 2014”. Laura Patterson says, “Have you made a marketing New Year’s resolution? If you have, we hope that you have devoted at least one to marketing performance management (MPM). As inspiration, here are four resolutions to choose from,... [Read more]

The latest MOZ blog post is titled “My Final Post as CEO: Sarah Bird Has the Conn”. Rand Fishkin says, “If you haven’t already heard, we have some big news to share: I’m officially handing over the reins as CEO, and am thrilled to welcome our President and COO Sarah Bird into the role. I sat down with Sarah for a conversation about... [Read more]

The latest article on HubSpot blog is titled ”Don’t Know What to Write About? Get Ideas From the Blog Topic Generator”. Ginny Soskey says, “One of my least favorite things that happens to me at work is writer’s block. I stare at my screen — the cursor taunting me maniacally. Why can’t I just think of something... [Read more]

Kevin Brown and Gaurab Borah have been working in the mobile advertising arena, helping local marketers advertise their products and services on smartphones. The teamed up with Paul Jones to produce comprehensive training on this profitable business, called Mobile Money Siphon. In their first year, Brown and Borah earned six figures from helping stores... [Read more]