IM NewsWatch, January 15, 2016 - 'Marketing and Customer-Experience Trends 2016 – MarketingProfs' and much more...
January 15th, 2016 at 8:52 am EST
Friday, January 15, 2016
‘How to Expand Your Business Website Audience’ – Small Business Trends
Ann Smarty says, “If your content is the bones of your website, the audience is its blood. It pumps life through your website, keeping it alive and thriving. Without a business website audience you won’t grow. And everything you do to increase readership and make a more dedicated group will come back again and again. That isn’t always as... [Read more]
‘5 Ways to Create an Omni-Channel Shopping Experience’ – Business.com
Bryan Robinson says, “Did you know that 60 percent of consumers expect a consistent experience when dealing with brands online, in-store or by phone? In the world of retail customers expect a lot, and rightly so. They’re choosing to spend their hard earned cash with you, so in return you should be able to provide them with a great product... [Read more]
‘Marketing and Customer-Experience Trends 2016’ – MarketingProfs
Chokdee Rutirasiri says, “With the start of every New Year comes the opportunity to re-evaluate your business, marketing, and customer-experience strategies. It’s a chance to start planning what you can do to up your game in the year ahead. As you begin 2016, consider what these three marketing and customer-experience trends have in store... [Read more]
Photoshop is expensive; this isn’t #ad
If you want infinite flexibility in designing graphics, Photoshop can’t be beat. On the other hand, if you need a simple tool for creating graphics quickly, Photoshop is expensive and hard to learn. For example, if you want to create a YouTube channel and want to make it stand out by using good graphics, there’s a tool that doesn’t... [Read more]
‘6 Content Ideas Every Marketer Should Steal From IBM’ – CMI
Marcia Riefer Johnston says, “Last year, I interviewed IBM’s Andrea Ames, whose job title alone makes me tired: enterprise content experience strategist, architect, and designer. In this article, I share some steal-worthy ideas from that interview – ideas that can help you, as a marketer, scale your content processes and provide your customers... [Read more]
‘How to Set and Manage Client Expectations’ – HubSpot
Jami Oetting says, “What’s the worst possible — while still realistic — outcome for any project? A project successfully completed where the client is completely unhappy and dissatisfied with your agency. Most often, this is the result of mismatched or undefined client expectations. This is a common issue when projects are rushed... [Read more]
‘The Web Giants Are Raising The Performance Bar’ – ReadWrite
Mehdi Daoudi says, “Throughout 2015, tech-industry leaders have made a series of bold moves under the noble guise of preserving Web performance—the speed and reliability of Web pages—for end users. There’s no doubt these companies ardently support creating the fastest, most reliable, and convenient digital experiences possible. But there... [Read more]
100k Facebook Formula for online marketing success #ad
Luther Landro is selling a marketing course that he describes as a "Copy & Paste Formula That Banks Over $2,500 Every Week From Facebook Without Spending A Penny On Ads." That's a big claim for this training ( he calls it his '100k Facebook Formula'... [Read more]
‘Difference Between Content Marketing and Copywriting’ – Copyblogger
Sonia Simone says, “From a traditional marketing standpoint, the answer to the question in the headline above is simple. Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers. Copywriting gets a reader to take a specific action. Sometimes that’s... [Read more]
‘How We Gained More than 100 Links for a Travel Website via Content Marketing’ – MOZ
MOZ team says, “Many small businesses see content marketing as something that you can only be successful with if you are a huge company with a big budget. I was in the same boat for a long time, but after much research, many (many) failed attempts, and a lot of perseverance, I’ve finally started to see some predictability in how to get results... [Read more]
‘The Four Critical Steps You Need to Master Content Science’ – MarketingProfs
Gary Skidmore says, “Marketers continue to face a series of content-creation challenges, ranging from the amount and value of their content to the way they approach content creation. Some 44% of respondents to an Aberdeen Group survey say they approach content creation in an ad hoc fashion, and 51% say they focus on the pressure of creating enough... [Read more]
Sean Mize calls it quits #ad
For many years, Sean Mize has been a staple on lists of leading trainers in how to sell products online, about 100 training courses over the last 10 years, most of them sold on the Warrior Forum... [Read more]
‘How to Handle Online vs In-Person Leads’ – ‘Entrepreneur’ Blog
Grant Cardone says, “The landscape of sales has changed dramatically since I started out selling cars 32 years ago. Digital marketing has come to dominate advertising and is expected to exceed total TV advertising spending by 2018. This shift to digital is driving an unprecedented number of customers to websites and landing pages. This creates... [Read more]
‘5 Tips to Fight Content Overload’ – ‘Entrepreneur’ Blog
John Pilmer says, “We’re living in the Information Age. All day, you’re bombarded with a barrage of content of all types. And it only stands to increase. A studyby Veronis Suhler Stevenson and Borrell Associates predicted that by 2018, the average daily mobile Internet use in the U.S. will increase by a full hour per person. After a while,... [Read more]
‘Check Out: The Last Mile of Online Customer Intimacy’ – ‘Business.com’ Blog
Kurt Bilafer says, “When it comes to online commerce, the point at which money changes hands has often been the moment a sale falls apart. What was a carefully crafted brand experience becomes off-putting and complicated. There are confusing redirects, forms that clash with the rest of the design, and a lot of sensitive data that needs to be... [Read more]
Protect your WordPress site from hackers, malware and more #ad
These are scary and they are real threats to your site: Hackers, Botnets, Malware, Code Injections, SQL or XSS attacks. Technology experts are warning us about the risks to our site integrity and even survival if the bad guys get into our site's back office... [Read more]
‘Why B2Bs Have It All Wrong About Social Media' – ‘Convince & Convert’ Blog
Jonathan Wichmann says, “2016 is here, and it’s safe to say that the hype around social media has well and truly settled. We have watched social charge through its wild, carefree teenage years and make billions of friends in the process. Undeniably the popular kid at school, the period of freedom has now come to an end. It’s time to settle down,... [Read more]
‘Critical Content Marketing Insights Using Google Analytics’ – CMI
Jodi Harris says, “How do you measure up when it comes to measuring the impact and value of the content you are publishing? Chances are you are using Google Analytics to analyze your content marketing performance – and that is a great start. But Google Analytics is a robust, yet complex tool that offers plenty of insights beyond the basic site-visitor... [Read more]
‘The Anatomy of a Perfect Blog Post ‘ – HubSpot
Carly Stec says, “Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn’t worth it. Considering our audiences have access to countless other articles, it’s unlikely that they’d settle for a half-baked attempt. We get it, though: It can be difficult to keep track... [Read more]
Profitable online business for sale #ad
‘Proven Strategies for Building Trust in the New Sharing Economy’ – Small Business Trends
Brian Hughes says, “While the sharing of resources among individuals is not new, the last five years have seen an explosion in collective sharing thanks to the Internet. From AirBnb and Uber to Car2Go and Rover, the new sharing economy business model gives consumers access to unused goods and services. From power tools to dog sitting to... [Read more]
‘Marketing Automation 101’ – ‘MarketingProfs’ Blog
Malinda Wilkinson says, “There is no denying that marketing automation delivers results: a 10% increase in marketing contribution to pipeline, a 20% increase in generated sales opportunities for nurtured leads versus non-nurtured leads, and converting 53% more leads to Marketing-qualified leads. So, why do just 5-10% of companies under $500 million... [Read more]
‘Using Discount Coupons to Skyrocket eCommerce Sales’ – Business.com
Jimmy Rodela says, “The sales that you had been getting from your eCommerce site for the last 6 months is a nightmare. It had plummeted to the deepest depth of the planet, and it doesn’t seem to be showing any signs of recovering. As you browsed the internet for ideas on how to fix your dreaded rock bottom sales, you came across a survey saying... [Read more]
‘Leverage Industry Awards in Your Marketing Strategy’ – ‘Entrepreneur’ Blog
Entrepreneur team says, “Who doesn’t love awards? They make us feel like we’re accomplishing great things and they validate our hard work. They can also be a great marketing opportunity and add value in the form of prestige and messaging for small businesses. Are you missing marketing opportunities because you’re not applying for awards... [Read more]
‘Ensure Your SEO Recommendations Get Implemented’ – Marketing Land
Winston Burton says, “One of the most common problems in the SEO industry is that clients often do not implement their agencies’ SEO recommendations — and then they complain when they don’t get the results they expect from their SEO campaign (i.e., increases in visibility, traffic and conversions). There are several reasons clients do... [Read more]
‘The Anatomy of a Profitable Ecommerce Rewards Program’ – HubSpot
Darren DeMatas says, “85% of ecommerce brands are looking to add value to customers beyond discounts and promotions. Yet, 97% of rewards programs are transaction-based. Giving discounts to attract customers is often a knee-jerk reaction to boost sales. But competing on price is a race to the bottom. Most ecommerce businesses can’t survive... [Read more]