Scott Brinker says, “Ever feel like there’s an overwhelming amount of marketing technology these days? It’s not just you. I recently released an updated version of my marketing technology landscape graphic, and it maps out a whopping 1,876 companies (and open source projects) offering software to marketing departments. That’s... [Read more]

Matt McGee says, “Google is now officially a domain registrar, at least in the U.S. About six months after launching as an invite-only service, Google Domains is now open to anyone in the U.S. Domain registration starts at $12 per year, which is competitive with other services. Google Domains offers several of the basic registration services... [Read more]

Matt Asay says, “”The Web Is Broken!” has become a familiar theme, with apps generally called out as the bogeyman. We’re in love with the convenience of apps, spending dramatically more time with apps than our web browser on phones. This won’t be without consequence. As the Wall Street Journal’s Christopher Mims argues,... [Read more]

Lipode has just released their first theme, which they call AdSOS. It's an attractive graphic-rich theme that also is optimized for people who want to show automated ads, such as AdSense, on their site, to improve their monetization... [Read more]

Samantha Murphy Kelly says, “The Internet of Things is headed to Washington, D.C. Congresswoman Suzan DelBene (D-WA) and Congressman Darrell Issa (R-CA) are launching the Congressional Caucus on the Internet of Things (IoT) to help educate people on the development of web-connected products. The Internet of Things refers to products (i.e., things... [Read more]

Christopher Ratcliff says, “This is for the naysayers who think that social media is an alien terrain for B2B organisations. This is also for those working within B2B who need to present a case to those higher up that social can work for their company. This is also to celebrate the many B2B companies already using social in a way that puts a lot... [Read more]

LeadPages is hosting a live training on Wednesday, January 14 on ‘How To Make 2015 Your Best Year Ever’. In this training Tim Paige will share top list-building tactics from 2014. Tim will discuss the following: • 4 easy-to-implement tactics you can complete this week to start growing your audience — and your customer-base —... [Read more]

One hacker can destroy your business, your bank account and, ultimately, your life's work. But you don't have to be their victim. There are free methods to protect against the most severe hacking attempts.... [Read more]

Courtney Eckerle says, “Held back by a labor-intensive email service provider, the marketing team at Apollo Education Group, which provides online education to people around the world, was extremely limited in their testing capabilities. After switching ESPs, the team was able to launch A/B tests to learn more about their customers and increase open... [Read more]

eMarketer team says, “B2B decision-makers are everywhere—yet they are tough to find and difficult to target. eMarketer reviewed hundreds of B2B marketing studies and sifted through thousands of data points. In the end, we isolated 14 key insights that will help marketers reach virtually any B2B buyer. Can you afford not to know these tips? Register... [Read more]

Gray MacKenzie says, “Tragically, if you’re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you’ve ever received. That may be slightly exaggerated, but you get the point: email is hard to keep up with. Email volume is growing, attention spans are shrinking, and... [Read more]

Ken Reno has released a new plugin and he is offering to let you install it on as many sites as you like, your own sites or client sites... [Read more]

Jerod Morris says, “You may be creating content in a niche with 1,000 other sites, but only you haveyour audience. And surveying your audience can be fertile ground for the kind of information and insight that builds your next transformative content series. Just ask Demian Farnworth. He did it twice for Copyblogger in 2014 — and the results... [Read more]

Cyrus Shepard says, “How big is local SEO? Our latest Industry Survey revealed over 67% of online marketers report spending time on local search. We’ve witnessed demand for local SEO expertise grow as Google’s competitive landscape continues to evolve. Last year, Moz introduced the SEO Expert Quiz, which to date over 40,000 people... [Read more]

Martin Beck says, “A large majority of marketers plan to increase their spending on social media marketing — both paid and organic — in 2015, according to a new survey. Salesforce Marketing Cloud polled 5,035 global marketing professionals about their budgetary plans for digital marketing and found that 70% plan to boost spending on social... [Read more]

David Moth says, “While compiling our annual end-of-year round up of search trends I noted that several of our esteemed experts mentioned negative SEO. This refers to a sneaky tactic where people create a load of spammy links to a competitor’s site so they end up being penalised by Google. It can be seen as a reaction to Google’s success in... [Read more]

Gal Rimon says, “When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point. It was something people spoke about in guest posts, but like any team trying... [Read more]

John Lincoln says, “In online marketing, having the right analytics tools and software can make a major difference. A good program can save you time and help demonstrate the value of your work to supervisors or clients. Over the last couple of months, while preparing the syllabus for my next UC San Diego class and doing research for clients,... [Read more]

Susan Solomon says, “Marketing teams need to be innovative, quick-thinking, service-oriented, and committed to the company brand. That’s a tall order for anyone, but the reality is that marketers must be on their toes all the time. As a marketing manager, how do you keep the company’s most creative team performing at their best? Here... [Read more]

Seth Fiegerman says, “Etsy may be crafting a public offering. The online marketplace for handmade goods is looking to raise around $300 million in an IPO that could take place as soon as this quarter, according to a report late Tuesday from Bloomberg. SEE ALSO: 10 Thoughts That Etsy Models Are Having Right Now A rep for Etsy declined to comment... [Read more]

David Moth says, “There appears to be a knowledge gap in email and search marketing, according to data taken from the Econsultancy Digital Skills Index. The survey is designed to test and benchmark digital marketing knowledge, with results broken down by seniority and sector. Respondents posted the lowest scores for digital channels that might be... [Read more]

Ema Snider says, “If I offered you a sandwich right after you ate lunch, you’re probably going to refuse it (no matter how scrumptious it may look). But if I offered you the same sandwich when your stomach was audibly grumbling, you’d immediately snatch it from my hands and gobble it down. Timing is everything in most things in... [Read more]

Amy Gesenhues says, “Email service provider Mailjet surveyed 300 marketers – 100 from the U.S., 100 from France and 100 from Germany – to gain a better understanding of each country’s email marketing practices. While the pool of Mailjet’s survey participants was limited, the results showed U.S. companies appear to be more savvy when it... [Read more]

Sam Lloyd says, “SEO is getting tough. There’s more competition and Google is smarter than ever. So in order to get the edge over your competitors, you’ve got to be doing things right. Below, we’ve identified some toxic habits that might be holding back your SEO efforts. Rid them from your soul and increase your chances at winning top rankings... [Read more]

Lauren Tympel says, “A/B-testing your marketing emails can be a profitable game-changer. In fact, there is no better way to determine the impact a design, copy, or scheduling change can have on the success of your email campaigns. But if you’re unfamiliar with A/B testing or you’re just getting started, it can be an overwhelming project... [Read more]

Ginny Marvin says, “Super Cray, New York-based online publisher of the website www.supercraycray.com, has filed suit against Google over its AdSense program. In an argument that is becoming increasingly familiar, Super Cray claims that Google suspended the publisher’s AdSense account the day it was to receive a large payout in ad share fees. Super... [Read more]