Alex Chris says, “SEO does not always work the way we want. It is common for Google to rank a page for keywords other than the ones for which we would like the particular page to rank. What can you do? How can you guide Google to improve the ranking of a page for the keywords you want? The simple answer is that you need to make sure that Google... [Read more]

Mike Canarelli says, “The fast paced, ever-changing world of online marketing can be a daunting prospect for business owners. But it shouldn’t be. In fact, business owners should feel more in control than ever. After all, the needs of companies and the increasingly sophisticated preferences of consumers continue to dictate the direction of the... [Read more]

Peter Saisyme says, “Social media is here to stay in the marketing world and, by all accounts, it will only further penetrate all aspects of life and work. As we enter 2016, many social-media experts are already forecasting the direction of social media in the new year. To be prepared, it’s that time of year to organize our social-media tool... [Read more]

You may start online with affiliate marketing, and that may continue to bring you some income for years.  But to bring in a substantial income, you probably need to have products of your own to sell... [Read more]

Brad van der Woerd says, “History is filled with examples of improved technologies outperforming predecessors—from the typewriter to word processor to computer, or from rotary phone to iPhone 6… That pattern is true among email service providers, too, with Outlook and Gmail overtaking more players such as Yahoo Mail. Yahoo Mail is not... [Read more]

Thomas Stern says, “Coordinated search strategies increase visibility and drive conversions. Paid and organic search work in tandem to hit the same marketing goals by increasing page authority, developing user awareness and gathering data to continuously improve campaigns. For the last 15 years, marketers have brought paid and organic search... [Read more]

John Fretto says, “Think about those who know you best. Chances are, someone like your spouse/partner, sibling or best friend comes to mind. Someone, or rather something, you are probably not considering is your web browser. It used to be that when we wanted to know something we asked another person, but today we go straight to the Internet.... [Read more]

You are probably familiar with the term e-commerce, which refers to selling physical (or downloadable) products online, using an online store, a site that usually has many products for sale. This might be a book store, a kitchen gadget store, a tractor parts store, etc... [Read more]

Daniel Burstein says, “It’s our fourth annual copywriting contest, and this year the MarketingExperiments blog has partnered with the Convince & Convert blog to find the most effective copywriter or marketer to help a nonprofit organization that has spent the last 80 years battling in the public and private sectors for safer products and... [Read more]

Shelby Dorsey says, “When Cheerios came out with its gluten-free line, social media platforms erupted with Celiac and gluten-intolerant customers celebrating. Perhaps following in the wake of the Chex cereal flavors, Cheerios listened to consumer needs and created a product line to appeal to a very specific subset of customer. Then the worst thing... [Read more]

Todd Mumford says, “It’s a new year. A clean slate. A new opportunity to overhaul your brand, get your name out there and develop a reputation as a leader in your field. Remember, practices that worked a couple years ago don’t necessarily work now, so it might be time to change your approach. If you use social media as a part of your overall... [Read more]

Arbitrage is a technique often used in many busy marketplaces. The stock market and commodities market, for example, are filled with people (referred to as arbitrageurs) who practice arbitrage as a way of earning a living... [Read more]

Ben Davis says, “Every year at CES, internet fridges delight the masses (of journalists) who scurry off to write arch pieces on the internet of things. I didn’t attend CES, but nevertheless I’d like my oportunity to shout into the wind. Please. I need this. Some pieces are quite measured, of course. This excellent article in the FT... [Read more]

MOZ team says, “It’s a new year, and that means it’s time shift into some new habits regarding your keyword research. Rather than simply targeting marketing blasts at either the in-demand or the long tail, you may want to think about carefully tailoring your tactics to the shape of your niche’s keyword demand distribution curve.... [Read more]

Stefanie Flaxman says, “Taste the tomato. The first week of the year can stir up a lot of energy, excitement — and anxiety. The other day, while hurriedly shoving forkfuls of a salad into my mouth (I needed to get back to work), my taste buds suddenly lit up due to a bite-size piece of tomato. It was fresh and delicious. I decided to slow down... [Read more]

3-year old, profitable, authority online brand in the raw foods niche. Caters to millennials. Here are the vital stats: - 22 Million page views since launch. - 560,000+ combined audience. - 23,876+ customers. - $1.2Million combined revenues since launch 3 years ago... [Read more]

Nellie Akalp says, “By now, we’ve all seen the impressive numbers on the “freelance” or “gig economy.” Millions of professionals are skipping the traditional corporate structure and turning to freelancing, consulting or temp/on-demand assignments. According to a study by MBO Partners, the U.S. economy currently has 30.2... [Read more]

John Arnold says, “There are two types of budget cuts: the ones you have an obvious reason to make and the ones you’re afraid to make. “Obvious reasons” might include the cash crunch your company is facing, for example. But if you’re a growing startup with cash at hand, and you still don’t often think about reallocating... [Read more]

Kate Lawrence says, “CES 2016, the big technology event in Las Vegas this week, is a place where the best and brightest that the tech world can offer. It provided in a dazzling display of demonstrations, discussions and debates. For every huge hit that receives accolades and media coverage, there are those products that don’t quite make the... [Read more]

Marlon Sanders has been a marketer online for a long time. He was one of the first to see the power of the Internet to connect with people and sell them what they were needing. Over the years, Sanders has produced many marketing tools, but his new 'Big Ticket Dashboard' may be his best... [Read more]

Laura Collins says, “Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to remember what our campaigns looked like without them. Did we just… use the same bid for everyone? Madness. Things got even more exciting in June 2015, when Google announced they were... [Read more]

Denice Surjan says, “New Year’s resolutions for marketers A new year means a fresh start. It may be a new diet or workout routine for some, or a chance to learn a new skill or hobby for others. For marketers, the start of a new year is an opportunity to look ahead and make sure you are set up for success. We’ve compiled a list of the top... [Read more]

Julia McCoy says, “Pinterest is the fastest-growing social media platform in terms of user numbers. Compared to Facebook’s 6% member growth, Pinterest experienced a huge 57% jump in members in 2014 and many sources project that the site will hit 50 million active users by the end of this year. However, according to our annual research, B2C... [Read more]

Christopher Jan Benitez says, “Being adaptive is one of the keys to success in the world of online businesses. Running a blog is no exception, especially now that it has become one of the most effective and reliable marketing tools. In anything in life, progress comes in two ways: improve something, or eliminate another that could be holding you... [Read more]

Ben Davis says, “If one of your team is new to content writing, what are the potential pitfalls? I’ve been writing articles for Econsultancy for a few years and although I certainly don’t profess to be an expert, there are a few things I look out for. In fact, I still get caught out, which is why creating a list like this is a good... [Read more]

Entrepreneur team says, “Yahoo Inc. is working on a plan to cut its workforce by at least 10 percent and it could start the process as early as this month, Business Insider reported, citing sources. “We are not confirming this rumor or commenting further,” Sarah Meron, a spokeswoman for Yahoo told Reuters on Thursday in an email. The... [Read more]

Julie Joyce says, “It’s tough to get links to product pages for an e-commerce site. That problem is one of the main reasons companies contact us. While you do see some great links to a product page here and there, it seems that most of these pages simply don’t give us enough of a reason to link to them. The same can be true for category pages,... [Read more]

Stacy DeBroff says, “With 2016 upon us, we expect to see dramatic trends reshape the social media and digital marketing landscape in the upcoming year. We will be facing new social platforms, fresh trends in personal branding and more developments in live streaming. Based on Influence Central’s consumer research, as well as social and digital... [Read more]

Ayaz Nanji says, “What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises? To find out, TrustRadius examined 1,647 reviews of 20 leading marketing automation (MA) software platforms posted before Nov 30, 2015 by authenticated customers. MA solutions were defined by the researchers... [Read more]