The latest article on ‘MarketingProfs’ is titled “Search Retargeting: A Quick How-To Guide”. Ben Plomion says, “Most online marketers today are familiar with retargeting—the practice of serving display ads to users based on their online behavior. The most common form of retargeting is known as site retargeting: The ads are displayed to users... [Read more]

Silverpop has released a free white paper titled “7 Tips for Incorporatin SMS into your Marketing Efforts”. The Silverpop team says, “With 5.25 billion mobile phone users worldwide, many marketers have started incorporating SMS into their messaging mix. But if all you’re doing is sending generic one-off text messages, you’re barely... [Read more]

The latest article on ’Marketing Land’ is titled “Take Control Of Your Visitors’ Eyes”. Brian Massey says, “Websites are an important part of most businesses these days. They are essential to communication, providing cognitive clues to the authority of the business and providing sustaining methods of completing transactions... [Read more]

Whatever you are selling, YouTube can be your best sales tool. It can give demonstrations, show testimonials, and give instructions for users. And it’s all free. You just need to make and upload videos to it to take advantage of all it can do for you. Oh, by the way, you need people to watch them. That’s the big issue. With millions of videos... [Read more]

eMarketer is hosting a webinar featuring Noah Elkin and Yoram Wurmser on Thursday, January 23 at 1.00 pm EST. The topic of the webinar is “How Marketers Are Meeting the Challenges of Always-On Shopping”. eMarketer team says, “Focusing primarily on US market data, the webinar will address these key questions: • How are digital... [Read more]

The latest article on the ‘The Future of Ink’ blog is titled “How to Dominate your Niche with a Book Blog?. Denise Wakeman says, “It goes without saying your book must be found online or it doesn’t exist. In order to break through the noise and attract the right audience for your book, you need to be incredibly visible on the Web since... [Read more]

The latest article on ‘The Forrester Blog’ is titled “Another Year in Review: Revisiting 2013′s Mobile Trends”. Thomas Husson says, “Every year for the past few years, I’ve revisited our predictions for the previous year’s mobile trends. It’s now time to look back at 2013 and, specifically, at the 2013 Mobile Trends post... [Read more]

We just learned that Walt Bayliss has decided to end his special offer on Hydravid Video Marketing Software this weekend. This new software automatically creates an unlimited number of unique versions of a video. It then posts a version, uniquely, on a video sharing site; Metacafe, Vimeo, Daily Motion among others. Each video gets a different keyword.... [Read more]

The latest article on ‘Business 2 Community’ is titled “Content Marketing: Use Brevity And Images For More Impact”. Jeff Shjarback says, “In a day and age where the internet is more powerful than ever and content marketing is on the rise, there are more ways than one to make your content truly stand out. Before taking that first... [Read more]

The latest article on HubSpot blog is titled ”Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer”. Diana Urban says, “For years, we’ve preached the importance of removing links from your landing pages: top navigation, sidebar navigation, footers, social media links — anything that distracts... [Read more]

The latest post on ‘ReadWrite’ is titled “Meet Airlock, Facebook’s A/B Testing Platform That Helps Build The Perfect App”. Selena Larson says, “Facebook’s mobile apps are built for specific operating systems. No longer solely dependent on the Web, Facebook has finer control over mobile app development specific to your iPhone or... [Read more]

Ricky Mataka, Dan Lew and Mike Young have just announced the newest and possibly the easiest keyword analysis tool ever. Keyword Winner finds keyword suggestions in seconds and rates them for likely profitability, based on competition. This keyword tool integrates into WordPress and suggests keywords while you are blogging, saving you a lot of time.... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Set to Eliminate Sponsored Stories in April”. Kurt Wagner says, “If you want to purchase a Sponsored Story on Facebook, you’d better do it fast.The social network will retire Sponsored Story advertisements beginning April 9, according to a blog post. Sponsored stories show when... [Read more]

The latest ‘Aweber’ blog post is titled “The Online Marketing One-Two Punch”. Amanda Gagnon says, “Electronica Life’s Christian Alva faced a problem many online businesses encounter: lots of work for little growth. He was frustrated that after 18 months of hard work and dedication, all he had to show for it was 4,000 subscribers. That’s... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The Surprising Places Marketers Plan to Increase Budgets in 2014?. Baer says, “Marketers are evidently enthusiastic heading into 2014….about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince... [Read more]

Jay Venka and Joshua Zamora, experienced bloggers, studied the SEO characteristics of blogs and found that fresh content is one of the major factors. Let your content get stale, and your rankings will drop, which results in lower traffic and lower profits. They have created the Blog Fresh Power WordPress plugin to solve this problem. This plugin refreshes... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Experiment: Learn from our split testing mistakes”. Daniel Burstein says, “We recently held a subject line experiment contest with the fine folks at Copyblogger. On Tuesday, we published the results of this experiment on the MarketingExperiments Blog to hopefully help you... [Read more]

The latest MOZ blog post is titled “Google’s December Authorship Shake-up”. Dr. Peter J. Meyers says, “Before the holidays, we spotted a significant drop-off (roughly 15%) in searches display authorship. I take a deep dive into that data, including 30- and 60-day views, an analysis of authorship counts, and queries that lost out.“. Google’s... [Read more]

MarketingSherpa has released a case study titled “B2C Email Marketing: Mobile accessories company boosts revenue-per-email 152% via customer appreciation promotion”. Allison Banko says, “A simple “thank you” can make all the difference. Showing your customers you appreciate them is essential to enhancing your relationship. In... [Read more]

If you are like most struggling marketers, you are making at least one of the following mistakes: 1. You have no real plan 2. You don’t have a mailing list 3. You don’t have your own product 4. You don’t have affiliates selling your products 5. And most importantly you haven’t decided yet on which profitable niche to exploit for massive gains. The... [Read more]

The latest article on ’Marketing Land’ is titled “Holiday Mobile Orders Shot Up 50 Percent In 2013; Social Commerce Remains Negligible, Organic Still Dominates”. Ginny Marvin says, “More than one in four US e-commerce orders this holiday season came from mobile devices. Custora released its complete E-Commerce Pulse... [Read more]

The latest article on ‘MarketingProfs’ is titled “Facebook News Feed and Mobile Ads Outperform Prior Units”. Ayaz Nanji says, “Since Facebook launched News Feed ads in late 2012, the units have been widely adopted by brands and have consistently outperformed the platform’s original right-hand side ads, according to a recent report... [Read more]

The latest article on ‘Business 2 Community’ is titled “14 Reasons for Marketers to Be Excited About 2014″. Brittany Berger says, “As we said last week, we’re excited for the next year in marketing. From social media becoming even bigger and more integrated into other marketing channels, to harnessing big data into manageable... [Read more]

Richard Wing has 3 new products, each addressing one of a marketer’s hardest graphic needs: ¦ Generator Graphics: Videos and Google Hangouts.    • Nearly 400 high resolution graphics and video icons to fit any video graphics design you might need.    • These include lower thirds (think CNN news anchor), social... [Read more]