Jawad Khan says, “For many businesses around the world, 2015 was a year of unprecedented growth and success. Hundreds of new startups popped up all over the globe and made a name for themselves. For some, however, 2015 was another year of mediocrity and disappointment. In most cases, though, the difference between them wasn’t only in talent... [Read more]

Chris Lucas says, “It’s that time of year again, and I’m not just talking about the hustle and bustle of holiday shopping and ringing in the New Year. I’m talking about the thrill and stress of reflecting on one year and planning for another. For marketers, it’s crucial to spend time reviewing data from 2015 and attending strategic planning... [Read more]

Christophe Primault says, “Digital security is a mess. An absolute mess. This past year saw the affair-finding website Ashley Madison have their user base exposed; the second largest health insurer, Anthem, got hacked and their clients medical and personal information was stolen; and cars were hacked which allowed for the car to be remotely... [Read more]

The new year is finally here. We have turned another page on the calendar, but if we choose, we can also turn another page in our life’s direction. Each year builds on the ones that have gone before. ¦ What did you learn in 2015? ¦ What new skills did you acquire? ¦ What did you decide to change? Now is a good time to assess your business... [Read more]

Barry Levine says, “With 2015 just about in the rearview mirror, it’s time to look down the open road that is 2016. Affiliate marketing, with its roots in native content, continues to be a proven method to reach consumers and drive sales. Affiliate advertisers looking at ways to be most successful in 2016 should determine plans now. To get... [Read more]

Erik Devaney says, “SEO is an evolving science. While some of the core principles will presumably stick around forever, the nuanced aspects of it are subject to continuous change. And as a result, many of the “proven” tactics people have used in the past — keyword stuffing, link schemes, etc. — are now stuff of legend. Unless... [Read more]

Sonia Simone says, “AKA the Episode Where Sonia Seizes All the Power … If you’re reading this on New Year’s Eve, you’re probably a diehard. (Which we love, by the way.) You might have been reading and listening to Copyblogger content for a long time now. And you may well know our original podcast, The Lede. It started life as Internet... [Read more]

If you are a marketing consultant for local businesses, your greatest need is prospects, but not just any prospects; you need hot prospects, ones that both want more business (who doesn't?) and don't know how to get it, but may have a vague notion that the Internet may be their answer... [Read more]

MOZ team says, “What you measure is what you’re able to improve. While there’s no one magic solution that works for everyone, setting yourself up for success involves measuring your traffic metrics the right way, so you can identify areas to work on and implement the right actions. In the first Whiteboard Friday of 2016, Rand explains... [Read more]

Shannon Evans says, “One of the biggest responsibilities SEOs have on their plate is keeping up with the ever-changing search environment. A proactive way to stay sharp is to reflect on the past successes and failures of yourself and others. As we approach 2016, it’s time to take a look at all the major events and changes that happened in the... [Read more]

Alex Bashinsky says, “You’ve done the work to create great content and have readers visiting your website, but now it’s time to take your marketing to the next level. It’s time to jumpstart your email-marketing strategy. You hear it again and again that building an email list is the most important aspect of content marketing, as it helps... [Read more]

You've got to hand it to Mark Dickenson. He has persisted in online marketing for almost 10 years, despite years of absolute failure and discouragement. Those were the years when he relied exclusively on affiliate marketing to earn his living.  Since then he has redirected his marketing and focused on creating products, and his results changed dramatically... [Read more]

Tom Hunt says, “”Is that guy wearing leggings?” “We should start a business selling male leggings.” That’s all it took. One week later my business partners and I stood freezing in London’s Brick Lane Market with 22 pairs of female leggings “branded” with our male leggings brand. But after eight... [Read more]

Richard Smith says, “The words “New Year’s Resolutions” used to make my stomach turn. Every year my resolutions were so ambitious — never eat chocolate, stop biting my nails, only buy products on sale. And every year by February, my resolutions were long forgotten. As a former sales rep, I’ve learned through trial and error that... [Read more]

Ken Dunn says, “It is a long fast tradition to make a resolution going into the New Year. The classic resolutions revolve around our health, our relationships and our finances — but what about our businesses? As I have been enjoying the festivities through this holiday season, I also have been taking the time to do a deep-dive on my... [Read more]

John Thornhill is running a very short-term sale on a big bundle of recources he and his business partner, Dave Nicholson, created.  They call it 'Niche Marketing Kit'.  It is stuffed full of training tools that will make it easier to make 2016 your greatest year online... [Read more]

Anjali Lai says, “The market research industry is built on a fundamental assumption: that any enterprise, product, team, or person can be better than it is today. Researchers mine insights because we are constantly seeking opportunities for greater success and are eager to illuminate the path forward. But researchers aren’t the only ones doing... [Read more]

Pamela Parker says, “From the death (again) of Google+ to social media advertising and mobile business apps, Marketing Land’s most popular columns of the year spanned a wide range of tactics and strategies. One phenomenon that rose to the top of readers’ minds in 2015 was the perennial search for the new new tool that will give them an edge... [Read more]

Erik Devaney says, “Working from home is awesome … right up until the cat throws up on your computer. And your neighbor — who you can only assume is building a time machine — starts firing up all sorts of power tools and noisy machinery across the street. For many modern professionals, working from home every once in a while... [Read more]

Marketers typically concentrate their Search Engine Marketing on Google. That's no surprise since Google is the top search engine. However, Bing and Yahoo! are also top tier search engines and they can drive a lot of traffic to your sites, too... [Read more]

Andy Preisler says, “It’s tough to measure the ROI of your content. Sometimes, you’re not certain where a customer come from; other times, a customer visited your blog or social media page months ago and has just now come back to make a purchase. What you can measure for certain, however, is traffic and on-site conversions from that traffic,... [Read more]

Murray Newlands says, “Social media is one of the easiest and most inexpensive ways to promote your brand within your target market, but you won’t have much of a reach on your own page. Building relationships with social media influencers is your answer — you can extend your reach and boost your visibility by creating relationships... [Read more]

William Johnson says, “Marketing ideas are floating everywhere. Tips and tricks of social media lead generation are plenty across the web. There are also some great articles on it with a handful number of resources to motivate you to do a better job. However, that’s definitely not enough for a marketer when it comes to ensuring the maximum... [Read more]

Jim Yu says, “The search and content marketing world has undergone some major changes during 2015. The stage has been set for a shift away from producing content for its own sake. Instead, there is a trend towards the use of search and social data to guide content creation. This development will be a critical part of boosting engagement for brands... [Read more]

Jennifer Cedorchuk says, “The sheer volume of sales you experience during the holiday season could put you in a very different situation during tax season next year. There are several considerations you’ll have to keep in mind, such as an increase in revenue, locations where you or other staff members work, and potential exemptions. These tips... [Read more]

Ryan Stewart says, “Earlier this year, Google rolled out the Related Questions feature (AKA “People Also Ask”). If you haven’t seen them yet, related questions appear in an expandable box, mixed in with organic results. Once expanded, a typical answer contains a machine-generated snippet, a link to the source website, and a... [Read more]

Stefanie Flaxman says, “I’m good at math. If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal. And yet, today I’m a professional writer and editor. It’s a mad, mad, mad, mad world. Sort of. Your content needs to quickly communicate what your audience... [Read more]