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MarketingProfs is hosting a free virtual conference on ‘Content Marketing’ on Friday, February 14 at 11.00 am ET. Key speakers of the conference are Michael Brenner, Andrew Davis and Jeff MacGurn. MarketingProfs team says, “Join us this Valentine’s Day and get the inspiration and know-how to create and execute a killer content... [Read more]

The latest article on ‘MarketingProfs’ is titled “Marketers and Big Data: Barriers, Budgets, and Opportunities”. Ayaz Nanji says, “Half of marketers are enthusiastic about the role of Big Data in marketing, and another 31% are cautiously optimistic, according to a recent report from Infogroup Targeting Solutions. The survey of 370 marketers... [Read more]

Luther landro has helped a lot of local businesses to get online for better advertising and better profits. And he helps his fellow marketing consultants do the same. Over the last few years, he has made available both software and training that hat help marketing consultants land clients and deliver the services they offer. He has just announced Local... [Read more]

The latest article on ’Marketing Land’ is titled “How Twitter Plans To Fix Its User Growth Problem”. Matt McGee says, “Twitter’s first earnings report was a mixed bag today: strong on revenue, but weak on user numbers. Twitter’s monthly active userbase (MAU) reached 241 million at the end of Q4, but that’s only... [Read more]

The latest article on ‘Website Magazine’ is titled “Mobile’s Future is Augmented”. Pete Prestipino says, “Annual revenues from mobile augmented reality (AR) services and applications are expected to exceed $1 billion by 2015 (up from $180 million last year according to a new report from Juniper Research. Juniper found that games... [Read more]

The latest post on ‘Mashable’ is titled “7 Tools for Creating an Optimized Mobile Website”. Tim Ash says, “Come on, be honest with yourself. Is your website really giving your visitors an optimized, intuitive experience? Or are you still serving mobile visitors a site that was designed for desktop?If you feel like you’re behind... [Read more]

Kevin Byrnne creates products that help you start a n online business quickly. He does it by doing a lot of the work for you: • Keyword research • Domain name research • Product research • Graphics to make you site attractive • Secondary keywords • Product reviews for your chosen product You need to do all these... [Read more]

The latest ‘Econsultancy’ blog post is titled “Website localisation: three examples of best practice”. Patrick Eve says, “Increased globalisation has presented brands with huge opportunities to expand into new markets and the internet has drastically lowered the barriers to entry. This has resulted in increased global competition.... [Read more]

The latest article on ‘Business 2 Community’ is titled “The No-No’s Of Search Engine Marketing”. Spencer Frandsen says, “Search engine marketing is essentially paying to generate web traffic to your site. The goal is to purchase ad space throughout the Internet, which in turn leads people to click on the ads and then visit your... [Read more]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Email marketing strategies for the customer-centric marketer [Video]”. Michael Delgado says, “Email continues to reign as one of the most profitable channels for marketers and a key touch point for customer engagement. View our video chat with Liz Gould as she shares insights... [Read more]

Mark Dulisse has built a data analysis tool for video marketers, to tell them which of their videos are performing, and how well. Video Analytics Pro makes use of the new Google Universal Analytics to pull data from all of your videos. If your videos are going to make you money you need to answer questions like these: • Where are your viewers... [Read more]

The latest MOZ blog post is titled “Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs”. Rand Fishkin says, “We know that Google tends to penalize duplicate content, especially when it’s something that’s found in exactly the same form on thousands of URLs across the web. So how, then,... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “A 3-Step Formula for Captivating Your Audience With a Few Opening Lines”. Henneke says, “?You’ve worked so hard. You’ve written an incredibly helpful post. You know your audience will be delighted, as your tips are easy to implement and you’ve proven they work. You’ve tweaked... [Read more]

MarketingSherpa has released a case study titled “Marketing Automation: IT company boosts leads 59%, generates $1.5 million with system implementation”. Allison Banko says, “”If you would have told me in 2011 that we would get to a point where in one month we would have over a hundred leads, I would have laughed at you,”... [Read more]

The name Kevin Riley is well-known in Internet Marketing circles. For 9 years, he has built products and built websites to sell them. He has alos created several training products to show how it is done. His best training product may be what he calls his Biz Builder Challenge. In it he breaks up his training into short sessions, one per day. You execute... [Read more]

Silverpop has released a free white paper titled “Top 10 Tips for 2014 from Our Top 10 Blogs of 2013″. The Silverpop team says, “Learn about new tactics and find inspiration for taking your marketing programs up a notch in 2014 with these 10 tips ranging from mobile optimization and browse abandonment emails to contact scoring and... [Read more]

eMarketer is hosting a webinar featuring Lauren Fisher on Thursday, February 20 at 1.00 pm EST. The topic of the webinar is “The Omnichannel Challenge—Cross-Platform Attribution”. eMarketer team says, “Omnichannel marketing is the new normal. That means cross-platform attribution is a must-have. Join eMarketer for a free webinar... [Read more]

Business 2 Community is hosting a webinar with Michael Krigsman, Steve Mann & Satya Krishnaswamy on Thursday, February 6 at 2.00 pm ET. The topic of the webinar is “Achieving Social ROI Nirvana through Lead Gen”. The ‘Business 2 Community’ team says, “In this webinar, the internationally recognized panelists, Michael Krigsman... [Read more]

If you want to get the best results from your marketing efforts, you need to discover what people are wanting to buy. The way to do that is to understand the keywords that people use in their searches when they are ready to buy. This information is available, collected by several prominent websites. Google comes to mind, of course, but there are others... [Read more]

The latest post on ‘Mashable’ is titled “Twitter’s First Post-IPO Earnings: What to Expect”. Seth Fiegerman says, “Twitter will release its first earnings report on Wednesday since going public in early November. As with the rest of the IPO process, chances are Twitter’s team hopes to do the opposite of Facebook.The day... [Read more]

The latest ‘Econsultancy’ blog post is titled “How marketers can drive engagement at every phase of the purchase cycle”. Matthew Kates says, “It’s not just the moment of purchase that matters. To successfully build customer loyalty requires fresh marketing strategies at every phase of the purchase cycle: before, during,... [Read more]

The latest article on ‘Website Magazine’ is titled “How YOU Can Be Popular in Search Forever”. Pete Prestipino says, “There sure are a lot of suggestions when it comes to optimizing a website for search engines. In the past month alone, for example, Bing has said exact match domains don’t influence position in website ranking,... [Read more]

The latest article on ‘Business 2 Community’ is titled “6 Social Media Marketing Myths To Avoid”. Monique Torres says, “Despite its relative youth, social media marketing has proven itself to be a valuable addition to the marketing mix. As reliance on Facebook, Twitter, and other social media platforms continues to grow, business... [Read more]