IM NewsWatch, February 6, 2013 - Latest IM News including ‘Why Content Marketing is Not Branding – Copyblogger’ and much more...

February 6th, 2013 at 3:04 am EDT

IM NewsWatch

Wednesday, February 6, 2013

‘How to Stand Out, Get Results, and Have Fun with Your Content Marketing’ MarketingProfs Seminar January 24

MarketingProfs is hosting a seminar with Hunter Boyle on Thursday, February 28 at 12.00 pm ET. The topic of the seminar is “How to Stand Out, Get Results, and Have Fun with Your Content Marketing”. MarketingProfs team says, “Are you feeling trapped by your marketing campaigns? There’s a chance that your tried and true tactics... [Read more]

‘Relationship Marketing Messages that Work: How to Use Send-Out Cards’ by Patsi Krackoff

Patsi Krackoff’s latest blog post is titled “Relationship Marketing Messages that Work: How to Use Send-Out Cards”. Krackoff says, “Relationship marketing is getting simpler with inexpensive tools. Yesterday I got one of those ‘Send-Out’ cards in the mail from a colleague whose webinar I attended. It’s a great way to practice the fine... [Read more]

‘Online Visibility – Is There a Fast Path to Building Your Presence on the Web?’ by Denise Wakeman

Denise Wakeman’s latest blog post is titled “Online Visibility – Is There a Fast Path to Building Your Presence on the Web?”. Wakeman says, “Not surprisingly, when clients sign on to mentor with me, they’re often looking for a fast path to building online visibility. I understand the desire to see results fast, yet consistency over time... [Read more]

Offline Reputation Magma: consultant tool for local clients #ad

Businesses can live or die by their reputation. If word of mouth (or its online equivalent) turns against a business, quick action is needed to keep the business from declining. The Web Development Group has just released Offline Reputation Magma Marketing consultants need a tool to alert a business to its reputation problems and risks. That’s... [Read more]

‘Targeted Facebook Ads Will Soon Become More Transparent With AdChoices Icon’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Targeted Facebook Ads Will Soon Become More Transparent With AdChoices Icon”. Greg Finn says, “Ever been creeped out by Facebook’s uncanny knack for displaying ads for products you’ve recently viewed? Well, soon Facebook will more clearly label FBX ads that are displayed... [Read more]

‘“Letter From Germany” – Phew! Marketing Automation Is Hot In Europe This Year’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled ““Letter From Germany” – Phew! Marketing Automation Is Hot In Europe This Year”. Peter O’Neill says, ““Letter From Germany” Feb. 2013 – Marketing Automation Is Hot In Europe This Year Peter O’Neill here with the latest edition of my (somewhat) regular blog in... [Read more]

‘3 Reasons They’re Not Buying From You (and What You Can Do About It)’ – ‘Offervault Scoop’ Blog

The latest article on ‘Offervault Scoop’ blog is titled “3 Reasons They’re Not Buying From You (and What You Can Do About It)”. Dustin says, “We’re all sales people. Believe that. Whether a consumer buys directly from your site or not – you’re selling. If you’re not, you’re not making any damn money. Period. That’ll probably... [Read more]

Offline Business Themes: quickly build sites for offline businesses #ad

Sean Lowery just released his 8th volume of Offline Business Themes This new set includes sites for: • Security firms • Photo studios • Auto dealers • Insurance Agencies • Web design company • And a generic corporate theme And by changing out a graphic or two, you could use these themes for other niche businesses, too. Happily, all these... [Read more]

‘Mobile Is Maturing [Infographic]’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Mobile Is Maturing [Infographic]”. Verónica Maria Jarski says, “More CTOs (chief technology officers) are making mobile a priority and dedicating greater resources to it. According to the stats highlighted in the following Mutual Mobile infographic, 94% of CTOs believe enterprise mobility... [Read more]

‘Influencing How Google Displays Your Page Description’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Influencing How Google Displays Your Page Description”. Chris Silver Smith says, “The brief preview text that appears below the links to your pages in Google’s search results can be influenced by savvy marketers to improve site traffic through engineered meta descriptions. Read on for... [Read more]

‘The Difference Between rel=author & rel=publisher’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “The Difference Between rel=author & rel=publisher”. Michael Garrity says, “Google conveniently features two distinctly different tags that can be added to a Web page’s HTML to promote the individuals that authored a piece of content or an entire brand. These are the two new tags known... [Read more]

Sales Funnel Supreme: How to build a world-class sales funnel #ad

Your sales funnel is is the heart of your sales business. You normally start with small sales and offer repeated opportunities for a buyer to upgrade to a more comprehensive solution, either with upgraded versions of the product or with complementary products. But there’s an art to creating successful sales funnels. But it’s an art that... [Read more]

‘Create a Powerful Content Marketing Strategy‘ ‘Business 2 Community’ Webinar February 13

‘Business 2 Community’ is hosting a webinar on Wednesday, February 13 at 2.00 pm ET. The topic of the webinar is “Create a Powerful Content Marketing Strategy”. The ‘Business 2 Community’ team says, “Join the Online Marketing Institute and Scoop.it February 13 at 2pm ET, and learn how to develop a high-impact content marketing... [Read more]

‘The Only 4 Keyword Research Rules You Will Ever Need To Follow’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “The Only 4 Keyword Research Rules You Will Ever Need To Follow”. Dario Petkovic says, “Wouldn’t it be great if you could just read one article that concisely describes how to properly perform a keyword research? Let’s try and do just that here. Even if you are employing... [Read more]

‘The Evolution of the Use of the Internet: the Italian Case’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “The Evolution of the Use of the Internet: the Italian Case”. Gianluca Fiorelli says, “Every country differs in the way its citizens use the Internet to gather information, interact with online communities, and experience entertainment. In today’s post, Gianluca Fiorelli uses data to paint a picture... [Read more]

How to sell high-end products like hotcakes #ad

In How to sell high-end products, Gerald Gigerl is offering what he calls “Edge mentoring for List builders.” He shares his experience and his methods for selling high-value products. Gigerl describes the product’s goal this way, “it covers the essence of successful list building and product creation, and how really anyone can... [Read more]

Final Reminder- ‘Email Copywriting Clinic: Live, on-the-spot analysis of how to improve real-world email campaigns’ MarketingExperiments Webinar 4.00 pm EST

MarketingExperiments is hosting a webinar on Wednesday, February 6 at 4.00 pm EST. The topic of the webinar is “Email Copywriting Clinic: Live, on-the-spot analysis of how to improve real-world email campaigns”. MarketingExperiments team says, “How do you write the subject line of an email? How do you write the first sentence? Most of us start... [Read more]

Final Reminder- ‘LinkedIn: Beyond the Profile and Into the Future of Digital Marketing‘ ‘Business 2 Community’ Webinar 2.00 pm ET

‘Business 2 Community’ is hosting a webinar on Wednesday, February 6 at 2.00 pm ET. The topic of the webinar is “LinkedIn: Beyond the Profile and Into the Future of Digital Marketing”. The ‘Business 2 Community’ team says, “Not long ago, social media was considered a passing fad, useful only to teenagers with too much time... [Read more]

‘Instagram No Longer A Mobile-Only Social Network: The Feed Makes Its Web Debut’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Instagram No Longer A Mobile-Only Social Network: The Feed Makes Its Web Debut”. Greg Finn says, “Instagram originally launched as an iPhone-only application. Then came Android, then Web-profiles. Now, Instagram has become a social network that is more than just mobile... [Read more]

Forced Success for both beginners and vets #ad

Jacob Isaacs has created this training he calls Forced Success. In it, he shares 4 secrets to $5000. These four money-making methods are available now for the rock-bottom price of $1.99. At that price, you would have a hard time not profiting from what you read. They aren’t brand new; they are “tried and true.” And Jacob has enhanced... [Read more]

‘What Not to Do With Your Online Presence in 2013’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “What Not to Do With Your Online Presence in 2013”. Tara Banda says, “Now that your business has survived the much-hyped “end of the world,” handling your online marketing should be a piece of cake, right? But just in case you need some help, here’s a list of 10 do’s... [Read more]

‘Why Content Marketing is Not Branding’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Why Content Marketing is Not Branding”. Chris Brogan says, “It would appear that our buzzword du jour is “content marketing.” You might have noticed that they talk about it a lot here on Copyblogger. (If you haven’t noticed that, you’re either new or you don’t pay attention very well.) At... [Read more]

‘The movement to viewable ads verses served ads: infographic’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The movement to viewable ads verses served ads: infographic”. Heather Taylor says, “As we begin to sift the huge amounts of data at our fingertips, we are starting to see a move toward better advertising solutions: more targeted and more relevant ads served to potential customers... [Read more]

How to Create a Profitable Sales Funnel for Solo Ads #ad

Would it help you if you could see on video exactly how to set up a profitable solo ad sales funnel? If you, then you will be interested in the new videos from Paul Nicholls. He calls them A Profitable Sales Funnel for Solo Ads, and in them he shows you, step-by-step, In them, he shows you: • The best types of one time offers to use • The... [Read more]

‘Brand Marketers Totally Miss Social Media Influencers’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Brand Marketers Totally Miss Social Media Influencers”. Brian Proffitt says, “Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the... [Read more]

‘This Icon Shows That Facebook Is Tracking You for Ads’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “This Icon Shows That Facebook Is Tracking You for Ads”. Todd Wasserman says, “Starting soon, the icon below will let you know that Facebook is tracking you for third-party ads. The symbol, which was introduced last year, will be prominent when you hover your cursor over a Facebook ad that... [Read more]

‘Email Marketing: 98% conversion rate of qualified leads thanks to email education drip campaign’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: 98% conversion rate of qualified leads thanks to email education drip campaign”. Courtney Eckerle says, “To save resources, including the valuable time of its five full-time staff members, Iron Tribe Fitness built a website and a series of 11 emails both focused on... [Read more]

“Article Video Robot” converts written text into video in under 3 minutes #ad

Some of your potential clients would prefer to watch a video instead of reading text. Now you can easily offer them either option with Article Video Robot. Your videos will have a voice over the text presentation in the video, as well as music and graphics if you choose. Article Video Robot is a web-based application that you can access with a browser... [Read more]

‘How I Win Major Affiliate Contests’ by John Chow

John Chow’s latest blog post is titled “How I Win Major Affiliate Contests”. Chow says, “Recently, I competed in an affiliate contest, where I won a brand new Macbook Air. In the contest, over $140,000 in commissions were paid out to partners who promoted, and the first place took a $15,000 cash prize. I didn’t”. How I Win Major Affiliate... [Read more]

‘Sharing Your Digital Content: Beyond the Kindle eBook' – ‘The Future of Ink’ Blog

The latest article on ‘The Future of Ink’ blog is titled “Sharing Your Digital Content: Beyond the Kindle eBook?. D’vorah Lansky says, “While Amazon’s Kindle ebook is the 800 pound gorilla of online eBook publishing, there are other eBook publishing options to consider. By making your book available in a variety of formats on a variety... [Read more]

‘Become a content marketing all star. Part one: Graphadelic’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Become a content marketing all star. Part one: Graphadelic”. Adam Ray says, “In this post, I’ll discuss the best practices for obtaining content, naming and organizing content, and finally marketing your graphic content. This is a chance for marketing managers and business... [Read more]

Powerhouse Presentations: Better presentations mean better sales #ad

The old adage, “Perception is Reality” applies to marketing. No matter how good you product is, your sales will be limited unless you present the product creatively and effectively. To help you raise your product presentation above the ordinary, whether online, in a webinar or in a sales meeting, Andy Benson has created Powerhouse Presentations. If... [Read more]

‘Why The Twitter-Bluefin Deal Matters’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Why The Twitter-Bluefin Deal Matters”. Dan Lyons says, “Twitter is buying Bluefin Labs, a cool startup in Cambridge, Mass., and this is signifcant for a couple of reasons. First, it’s important simply because Bluefin is a really cool company, one that I first discovered last summer and wrote... [Read more]

‘Report: Pinterest Raising Yet More Funding at $2 Billion+ Valuation’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Report: Pinterest Raising Yet More Funding at $2 Billion+ Valuation”. Lauren Indvik says, “Pinterest, which raised $100 million from investors at a valuation of $1.5 billion just last May, is reportedly seeking yet another round of financing — one that values the three-year-old visual bookmarking... [Read more]

‘Planning Your Year Just Got A Little Easier – Marketing Planning Process’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Planning Your Year Just Got A Little Easier – Marketing Planning Process”. Payson Cooper says, “I know it’s a terrible picture (I could probably get a better one at night without the back-lighting of the windows), but it’ll do the job for now… It’s a NeuYear.net whole... [Read more]

WP4FB 2.0: go viral on Facebook #ad

Mark Thompson has a new product, just being released today, called WP4FB 2.0. With this new tool suite you can build customized Fan Page templates by simply dragging and dropping. This visual editor gives you the ability to create virtually any design that you want, and do it in just seconds. It’s probably the easiest way to make every Fan Page unique... [Read more]

‘How to make sure your content gets links’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to make sure your content gets links”. Paddy Moogan says, “A lot of the SEO industry has embraced content marketing heavily over the last twelve months. I’d like to say there is no connection with the Penguin update reducing the effectiveness of some low quality ways... [Read more]

‘Why Your Website Needs to Keep Its Footer Clean’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Why Your Website Needs to Keep Its Footer Clean”. Dave Conklin says, “Footers: Used, Abused, and Misunderstood Because of what a website footer is and where it is located, these often maligned pieces of website real estate are ripe for the kind of misuse and abuse common to... [Read more]

‘Amazon Announces Virtual Currency For Kindle Fire’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Amazon Announces Virtual Currency For Kindle Fire”. Dan Rowinski says, “Amazon is getting into the virtual currency game. The e-commerce giant today announced a new program called Amazon Coins that Kindle Fire owners will be able to use to purchase apps, games and in-app purchases in the Amazon Appstore... [Read more]

Word Jacker Five Minute Marketing Plan #ad

Simple plan to pull in traffic to your site, regardless of niche, with only 5 minutes of work. In this inexpensive package, you are getting: • The proven Word Jacker image • The proven Word Jacker comment (essential to engage the reader) • License to use for your own clients • Further proven Word Jacker puzzles and images •... [Read more]

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