IM NewsWatch, February 5, 2014 - ‘How organizations are segmenting subscribers – MarketingSherpa' and much more...

February 5th, 2014 at 2:45 am EDT

IM NewsWatch

Wednesday, February 5, 2013

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‘Landing Page Optimization Using Google Analytics’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Landing Page Optimization Using Google Analytics”. Joydeep Bhattacharya says, “The page on which a visitor lands on your website is known as the landing page. Wouldn’t you love to have an optimized, user friendly and a revenue generating landing page? I am sure you will!... [Read more]

‘Seven useful Google tips for bloggers & publishers’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Seven useful Google tips for bloggers & publishers”. Christopher Ratcliff says, “Blogging ain’t easy, especially when you’re starting from scratch, but there are many tools available that can make your life easier and potentially help drive more traffic to your site... [Read more]

Video Analytics Pro: Make the most of your marketing videos #ad

Mark Dulisse has built a data analysis tool for video marketers, to tell them which of their videos are performing, and how well. Video Analytics Pro makes use of the new Google Universal Analytics to pull data from all of your videos. If your videos are going to make you money you need to answer questions like these: • Where are your viewers... [Read more]

‘What Facebook Will Look Like by 2024’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “What Facebook Will Look Like by 2024″. Todd Wasserman says, “Online empires come and go. At one time, Alta Vista was the top search engine and Netscape was the only web browser. Both are now gone. Will the same happen to Facebook?It’s unlikely the company could completely exit the stage.... [Read more]

‘Is Facebook The Last Great Social Network?’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Is Facebook The Last Great Social Network?”. Selena Larson says, “Ten years and billions of wall posts and embarrassing selfies later, Tuesday marks a full decade of Facebook’s existence on the Web. From a Harvard dorm room project to a social network with more than a billion registered... [Read more]

‘Personalization isn’t what you think it is’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Personalization isn’t what you think it is”. Jason Thibeault says, “As marketers, we are all becoming more familiar with personalization as we recognize the need to tailor digital experiences to individual users. Only we are doing it all wrong. OK, partly wrong. In this... [Read more]

Build your own profitable product in under 2 hours a day #ad

The name Kevin Riley is well-known in Internet Marketing circles. For 9 years, he has built products and built websites to sell them. He has alos created several training products to show how it is done. His best training product may be what he calls his Biz Builder Challenge. In it he breaks up his training into short sessions, one per day. You execute... [Read more]

‘The 5 C’s of Effective Content Marketing’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The 5 C’s of Effective Content Marketing?. Baer says, “Content marketing is hot right now. But just because everyone’s doing it, doesn’t mean it’s easy. Great content takes a lot of time and careful thinking. The good news? We’ve put together a 5-step guide that... [Read more]

‘Filthy Linking Rich: How to Passively Attract Valuable Links’ – MOZ Blog

The latest MOZ blog post is titled “Filthy Linking Rich: How to Passively Attract Valuable Links”. James Agate says, “The best ideas for “building links” seldom arrive whilst you are sat there thinking of ways you can build links. I don’t mean to start off on the wrong foot here and provide you with one of those posts that proclaims... [Read more]

‘The Astronaut, the Rock Star, and Your Content Strategy’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “The Astronaut, the Rock Star, and Your Content Strategy”. Sonia Simone says, “?20 million views … and counting. I remember the first time I saw it. Canadian astronaut Chris Hadfield, then commander of the International Space station, had taken his guitar into space. He posted a simple... [Read more]

Market Research Hero Opens at Noon; finds keywords 8 ways #ad

If you want to get the best results from your marketing efforts, you need to discover what people are wanting to buy. The way to do that is to understand the keywords that people use in their searches when they are ready to buy. This information is available, collected by several prominent websites. Google comes to mind, of course, but there are others... [Read more]

‘Your Business + Email Newsletters: How To Be A Power Couple’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Your Business + Email Newsletters: How To Be A Power Couple”. Rebekah Henson says, “February’s a month for celebrating love and partnership. So let’s talk about a very important partnership in your life. You have your business, which is important because it reflects your passions and helps you... [Read more]

‘Email Marketing: Using analytics and data to foster conversations with customers’ – MarketingSherpa Video

MarketingSherpa has published a video titled “Email Marketing: Using analytics and data to foster conversations with customers”. Matt Bailey says, “”A piece of data by itself has no value, it is value neutral,” Matt Bailey, President and Founder, SiteLogic, said during his presentation at Email Summit 2013. Numbers that... [Read more]

Final Reminder- ‘The Always-On Consumer Customize your mobile campaign for maximum engagement by key segments‘ Experian Webinar 2.00 pm ET

This is our last chance to tell you about Experian’s webinar with Bill Tancer on Thursday, February 6 at 2.00 pm ET. The topic of the webinar is “The Always-On Consumer Customize your mobile campaign for maximum engagement by key segments”. Experian team says, “Find out what worked, what didn’t and lessons learned for 2014.... [Read more]

Amazing Watches: They sell for $thousands with whopping commissions #ad

HP Jeschke has researched the “top of the line” watches sold on Amazon, watches selling for $1,500 to over $15,000. Your affiliate commission on watches like this far exceeds your commission on any e-book or report. And the people who buy watches like these have plenty of money and don’t mind paying these prices. So if you place your... [Read more]

Reminder- ‘Why Successful Marketers Are Not Afraid of Powerful Customers’ Business 2 Community Webinar February 19

Business 2 Community is hosting a webinar with Wayne St. Amand on Wednesday, February 19 at 2.00 pm ET. The topic of the webinar is “Why Successful Marketers Are Not Afraid of Powerful Customers”. The ‘Business 2 Community’ team says, “We all know social media has changed the game in so many ways. It has made each individual... [Read more]

‘Satya Nadella Is Microsoft’s New CEO; Bill Gates Out As Chairman’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Satya Nadella Is Microsoft’s New CEO; Bill Gates Out As Chairman”. Dave Smith says, “Microsoft has found its next CEO. Satya Nadella, the company’s 46-year-old enterprise and cloud chief, will succeed departing CEO Steve Ballmer, Microsoft confirmedon Tuesday. To learn more about... [Read more]

‘How to Brainstorm Content Ideas in a Fast, Easy, Visual Way’ – HubSpot

The latest article on HubSpot blog is titled ”How to Brainstorm Content Ideas in a Fast, Easy, Visual Way”. Jay Acunzo says, “Even as a “professional” content creator, nothing makes me break out in cold sweats quite like opening a new draft only to stare down that damn blinking cursor. If you want to avoid this horrifying... [Read more]

Kindle Bolt: Sell your fiction like lightning. #ad

Ryan Leonard and Lila Jade are creative Kindle authors. Between them they have a lot of Kindle success. Their success comes not just from the quality of their books, but the cleverness of their book promotion. In Kindle Bolt, they share their promotional strategies that they say will advertise your book to “millions” (that’s their... [Read more]

‘Is This The Social Media Marketing Tipping Point?’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Is This The Social Media Marketing Tipping Point?”. Jeff Bullas says, “Social media has been with us for over a decade now. It hit the public consciousness when MySpace started to steal teenagers attention after it was launched in 2003. MySpace even surpassed Google as the... [Read more]

‘How organizations are segmenting subscribers’ – MarketingSherpa Article

MarketingSherpa has published an article titled “How organizations are segmenting subscribers”. Daniel Burstein says, “‘ Take a look around you in the office. Is everybody exactly the same? Unless you are a penguin, the answer is likely no. As an email marketer, the question then becomes how do I treat different groups of people... [Read more]

‘SEO: what you need to know about on-page optimization’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “SEO: what you need to know about on-page optimization”. Andrew Warren-Payne says, “A few weeks back we published the mammoth (yet easy to digest) SEO Best Practice Guide. None of this would have been possible had it not been for the expert contributors who shared their knowledge... [Read more]

How can IM NwsWatch help your business?

IM NewsWatch covers a wide range of marketing topics (from Amazon to Zynga) and reports on marketing events, products and services around the world. Which of these are most helpful to you. Which could you get along without? How would you change IM NewsWatch to make it more helpful to you? It may be time for a refresh of our services. We want to hear... [Read more]

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