IM NewsWatch, February 4, 2013 - Latest IM News including ‘Super Bowl 2013 By the Numbers – Mashable’ and much more...

February 4th, 2013 at 3:01 am EDT

IM NewsWatch

Monday, February 4, 2013

‘Tablet Training Video and Social Media Video Trifecta’ Don Crowther’s Webinar February 5

Don Crowther is hosting a webinar on Tuesday, February 5 at 9.00 pm EST. The topic of the webinar is “Tablet Training Video and Social Media Video Trifecta”. Don says, “As I’m constantly reminding you, every businessperson: whether you’re a consultant, blogger, author, coach, trainer, retailer or info product producer needs... [Read more]

‘Email Copywriting Clinic: Live, on-the-spot analysis of how to improve real-world email campaigns’ MarketingExperiments Webinar February 6

MarketingExperiments is hosting a webinar on Wednesday, February 6 at 4.00 pm EST. The topic of the webinar is “Email Copywriting Clinic: Live, on-the-spot analysis of how to improve real-world email campaigns”. MarketingExperiments team says, “How do you write the subject line of an email? How do you write the first sentence? Most of us start... [Read more]

‘How To Analyze An Industry’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “How To Analyze An Industry”. Peterd says, “Are you planning on starting a new website but want to gauge how profitable the industry sector is before you do? Are you optimizing a site for a client but want to gain a better understanding of the industry in which they operate? Conducting an industry... [Read more]

Local Profit Academy: How to succeed as a consultant to offline businesses #ad

Brenden Clerget and Chris Beatty call themselves the offline guys. The focus of their marketing is offline businesses, helping them to use the web to build their business. They have decided to share their experience and expertise with the other consultants catering to the offline world. They have just opened Local Profit Academy for new members. In... [Read more]

‘Tackling Twitter and Pinterest in 2013′ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Tackling Twitter and Pinterest in 2013″. Heather Taylor says, “While we have seen Twitter gradually embraced by most companies over the past five years, newcomer Pinterest didn’t even exist that long ago and now we are basing strategies on it. With our shift in attitude... [Read more]

‘How I Began Selling Ads Online, The Story Behind CrankyAds And More In My Interview With Mike From Maine’ – ‘Entrepreneurs-Journey’ Blog

The latest ‘Entrepreneurs-Journey’ blog post is titled “How I Began Selling Ads Online, The Story Behind CrankyAds And More In My Interview With Mike From Maine”. Yaro Starak says, “I do a lot of interviews and usually do not post them up here on EJ because all I would have is interviews with me (and that’s way too much of Yaro for anyone... [Read more]

‘Video of Rudy Keynote at Affiliate Summit West 2013’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Video of Rudy Keynote at Affiliate Summit West 2013”. Collins Says, “There was a keynote presentation by Daniel “Rudy” Ruettiger, who the movie “Rudy” was based on, at Affiliate Summit West 2013, which took place January 13-15, 2013 at Caesars Palace Las Vegas. Daniel “Rudy” Ruettiger carved... [Read more]

Easy Target Lead Generator: Find offline leads in seconds #ad

This new software by John Pierce, called Easy Target Lead Generator, mines the internet looking for local businesses needing marketing help. You enter a keyword with a a location and profession (e.g., plumbers in Albany), and in less than a minute, it gives you a list of the websites in this niche. Once you look over the list, ask it for information... [Read more]

‘What’s Ahead For Dam? A Look To The Road Ahead’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “What’s Ahead For Dam? A Look To The Road Ahead”. Anjali Yakkundi says, “This past year was an exciting one for digital asset management (DAM). In 2012, DAM became an important part of the customer experience management (CXM) ecosystem, especially in providing content and data services... [Read more]

‘Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Question 6)’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Question 6)”. Sid Smith says, “Question 6: Do we need a CRM system to do lead nurturing? The Short and Simple Answer A good customer relationship management (CRM) system is critical in helping you get all the value possible... [Read more]

‘Small businesses are not impressed by Twitter: survey’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Small businesses are not impressed by Twitter: survey”. Patricio Robles says, “Much of the attention lavished on social networks as marketing platforms focuses in on large brands, many of which have invested heavily in these channels and can boast about large audiences. One... [Read more]

Update on WP Snippets Magic; now your site gets noticed #ad

WP Snippets Magic makes it easy to include rich snippets in your Google search results listings (or in your clients’) listings. This new plugin removes all the technical issues that usually surround adding a rich snippet to your site. You don’t need to know anything about HTML and you don’t need to hire a programmer. WP Snippets Magic... [Read more]

‘Manage Your Marketing: Consistent Messaging Across Platforms’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Manage Your Marketing: Consistent Messaging Across Platforms”. Margie Clayman says, “The other day, we were doing some research of potential competitors for a client, and we came across something pretty interesting. On Twitter, the company did a fantastic job of networking with... [Read more]

‘Here’s a Proven Framework for Strategic Content Marketing that Works (No Charge)’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Here’s a Proven Framework for Strategic Content Marketing that Works (No Charge)”. Sonia Simone says, “Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation and converting those leads to customers and clients? We’ve got you covered with Internet... [Read more]

Download: HubSpot’s ‘The Complete Guide to Global Social Media Marketing’ eBook

HubSpot has released a free ebook titled “The Complete Guide to Global Social Media Marketing”. The HubSpot team says, “Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate... [Read more]

“Keep The Customer Satisfied” How to enhance search engine traffic #ad

Search engines aren’t perfect. The have flaws and limitations that can impact your site or your client’s sites and cause you to lose sales. Your results would be better if the search engine took your visitor, not to a generic home page on your site, but to a page tailored to the specific search term the visitor used. The generic page forces... [Read more]

‘Live Blog: Super Bowl Ads’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Live Blog: Super Bowl Ads”. Todd Wasserman says, “There’s a lot at stake as gladiators go head to head to win the hearts of fans across the USA. No, we’re not talking about the action on the field, we’re talking about the Super Bowl ads. Actually, we’re talking about... [Read more]

‘Rise of the social selling expert’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Rise of the social selling expert”. Jeff Molander says, “The drumbeat of big data’s promise is quickening and becoming louder. The role of the CMO is increasingly coming under pressure to techno-fy, automate and focus on bridging the gap between marketing and sales teams. Facebook,... [Read more]

‘Using Google Analytics to Power an Effective Q&A Strategy’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Using Google Analytics to Power an Effective Q&A Strategy”. Joshua Unseth says, “When you know too much about your product, you can’t know what questions users will actually find useful. Here’s how to mine your Google Analytics for the questions people are already asking!”. Using... [Read more]

Get That Dream Girl PLR: to help you enter the dating relationships niche #ad

Dating is a top online activity. Billions of page views for dating aid occur every. This market is huge and it’s evergreen. Now with this new Get That Dream Girl PLR, you can get some of the business. You are getting: • A 31 page e-book that gives advice to guys looking for their dream girl • A hypnosis audio track that help the guys get psyched... [Read more]

‘Super Bowl 2013 By the Numbers’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Super Bowl 2013 By the Numbers”. Charlie White says, “Looking forward to Super Bowl XLVII this weekend, kicking off on Sunday at 6:30 p.m. ET on CBS? We certainly are, and to enhance your enjoyment, we’ve set out to discover just how super the Super Bowl really is. We wanted to find out... [Read more]

‘The 10 Commandments of Highly Successful Google PPC Ads’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “The 10 Commandments of Highly Successful Google PPC Ads”. Angelo Tsakonas says, “As most recent reports cite Google as having more than 80% of the search engine market share, Google AdWords has become an essential tool for small businesses to connect with and market to potential... [Read more]

‘Learn How Gawker Media is Using Affiliate Marketing’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Learn How Gawker Media is Using Affiliate Marketing”. Collins Says, “Nick Denton, Founder of Gawker Media, recently stated how Gawker’s advertising future is affiliate links and “commerce journalism”. And now Joe Stepniewski of Skimlinks is holding a fireside chat with Erin Pettigrew of Gawker... [Read more]

Meteor Comet reveals a profitable twist on a familiar method for free traffic #ad

Stephen Gilbert’s Meteor Comet exposes a process for almost unlimied traffic to your website. Gilbert not only reveals the source; he also shows you how to get the most out of your use of this source. And it’s so simple that anyone can do it. No tech skills needed. Meteor Comet is a simple method to get your links on the first page of google... [Read more]

‘Email Marketing: How do customers read your emails?’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: How do customers read your emails?”. Daniel Burstein says, “While discussing relevance in a recent Web clinic about email timing, Flint McGlaughlin, Managing Director, MECLABS, brought up an interesting discussion of how customers read your email marketing sends. Spend... [Read more]

‘Technopolitics Podcast: Microsoft Office 365 Versus Google Apps — How To Decide’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Technopolitics Podcast: Microsoft Office 365 Versus Google Apps — How To Decide”. Mike Gualtieri says, “Enterprises have a choice when it comes to employee productivity and collaboration apps (email, documents, spreadsheets, presentation, video conference, etc) in the cloud: Microsoft... [Read more]

‘Creating a Successful SEO Elevator Pitch’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Creating a Successful SEO Elevator Pitch”. The ‘Business 2 Community’ team says, “As a young person working in the Internet industry I get asked what I do a lot (most people think this is interesting stuff, believe it or not). At first, I used to sum it up to “I help... [Read more]

Brand Levers: How to work with Google, not against them #ad

No question, Google can send a lot of traffic to your website. Unfortunately, many webmasters try to trick Google into sending traffic, rather than understanding what Google values and giving it to them. Bill Guthrie has just released Brand Levers a few hours ago. It’s the latest training on what it takes to impress Google and rise in the search... [Read more]

‘Why online marketing is as simple as five-a-side football’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Why online marketing is as simple as five-a-side football”. Chris Lee says, “Smart marketers understand that organisations need to adapt for the changing nature of online marketing. But how can they best articulate this internally for earned and owned media? Time for a good... [Read more]

‘Three Steps for Making (Big or Small) Data Work for Marketers’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Three Steps for Making (Big or Small) Data Work for Marketers”. Raj Kadam says, “One of the questions most commonly asked of me (because I work at an analytics company) is what tools we use to manage all the data we have access to and how we make sense of all the that information. Perhaps counterintuitively,... [Read more]

‘How To Backup Your Facebook Data In 5 Easy Steps’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How To Backup Your Facebook Data In 5 Easy Steps”. Taylor Hatmaker says, “Ready to take a break from Facebook, or just want a nice local backup of all the data you’ve uploaded to the social network over the years? Turns out that downloading your stuff from Facebook is a lot easier than it used... [Read more]

Syndication Rockstar: Rising in the SERPs #ad

At noon EST, a new tool for improving your position in the search engine results pages (SERPs) wil be released. It’s called Syndication Rockstar. Syndication is a familiar tool in the publishing world. Pundits syndicate their articles. Cartoonists syndicate their cartoons. An article is sent to many outlets where it is published, essentially unchanged,... [Read more]

‘This Super Bowl Word Cloud Shows Live Trending Terms’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “This Super Bowl Word Cloud Shows Live Trending Terms”. Sam Laird says, “Super Bowl Sunday is finally here and the big matchup is just hours away. There are plenty of cool ways you can follow along online, but this may be among the most interesting. The word cloud above tracks hot terms among... [Read more]

‘How to Win a Content Arms Race – Whiteboard Friday’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “How to Win a Content Arms Race – Whiteboard Friday”. Rand Fishkin says, “The push for content generation has taken off across all industries lately, and it’s not surprising that content strategy feels like it’s turning into an arms race. In this week’s Whiteboard Friday, Rand... [Read more]

‘13 Reasons the Future Belongs to the Writer’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “13 Reasons the Future Belongs to the Writer”. Sonia Simone says, “Headlines create reality, people just live in it. The world can’t get enough cheese. Stories sell a lot of wine. Traditional advertising is over. 10,000 short scripts need writing. Presentation slides have gone mainstream. Hollywood... [Read more]

Slap Them Back: The strategic response to Google slaps #ad

In less than a day, over 1100 marketers invested in Slap Them Back, a guide to dealing with the latest search engine algorithm changes. This training shows a strategy for improving your rating in Google, regardless of the type of marketing you do, whether local, or CPA, or affiliate products, etc. SEO isn’t dead; it’s just different. Slap... [Read more]

‘4 Early Warning Signs That Your Blog Needs a Redesign’ by John Chow

John Chow’s latest blog post is titled “4 Early Warning Signs That Your Blog Needs a Redesign”. Chow says, “As technology consistently evolves, there are always new developments and new releases every other day of the week. Whether it’s for the latest iPhone app update or the latest web design application that forces us to update constantly,... [Read more]

‘How Users Interact on Pinterest [Infographic]’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “How Users Interact on Pinterest [Infographic]“. Nick Steeves says, “This visual guide details how users are interacting with pins, boards, other users and brands on Pinterest”. How Users Interact on Pinterest [Infographic] Business2Community.com  [Read more]

‘The Marketing Super Bowl: From Playbook to Hall of Fame’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “The Marketing Super Bowl: From Playbook to Hall of Fame”. Kate Sommers-Dawes says, “If you’ve been anywhere near the North American continent for the past month, you probably know that the clash of the brothers Harbaugh known as the Super Bowl is upon us. With it has come the annual... [Read more]

The Video Mastermind: where high-quality videos are the only topic #ad

Mentoring by an expert video marketer can make a big difference in your sales. Bertram Heath has loads of experience that he’s willing to share. Heath is accepting a few mentees who want his personal guidance for creating top-selling videos that will actually make sales. It’s only intended for people who are serious about using video in... [Read more]

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