Brandon Olson says, “The “thank you” page is one of the best places to convert subscribers into customers. Here’s why: Your thank you page (also known as a confirmation page) is the very first thing your new subscribers see after joining your email list – even before reading the very first email they get from you. That makes it a prime... [Read more]

Eric Dahan says, “In 1998, the founders of Google set out on a mission to do one thing: organize the world’s information. Google has come a long way since then, however, and so has digital media. Until recently, social media content was somewhat ephemeral: The more content that was created, the more possibilities got lost in the noise. Related:... [Read more]

Michael Guta says, “If you have an ecommerce site, you know it is not just enough to get potential customers to visit. The goal is to convert those visits to sales, and there are many ways to make that happen. But in its latest infographic, Vebology looks at ways to optimize your ecommerce checkout forms. You are probably saying to yourself,... [Read more]

If you are looking for free traffic strategies that build your traffic better than SEO, you may want to check out this new product called TrafficFresh. Many online marketers long for the “good old days” when eager people, just getting to know the internet, clicked on every link they came across. Back then, traffic was easy. Now, unless you... [Read more]

Anna Kayfitz says, “In today’s digital marketing world, competitive intelligence often takes a back seat to all the key performance indicators (KPIs) on which marketers are focused—open rates, social engagement metrics, lead-to-sales opportunity conversion rates, etc. That inward focus on how well you are doing with your revenue-driving... [Read more]

Paul Cheney says, “I recently got an email forwarded to me originally from one of our Research Partners. In it, there was a question: Could you give me a little primer on what you consider best practices in writing promotional, informative and entertaining content that captivates readers? What follows is Part I of my answer to that question … Let’s... [Read more]

Dale Hursh says, “Many marketers working to generate leads via digital channels get too focused on the specific conversion action, whatever it may be. In my opinion, this viewpoint is too narrow given the amount of activity that must occur both before and after the conversion. By giving pre- and post-conversion activities more attention, marketers... [Read more]

Ariel Sanders is offering a free e-book called 'Kindle Samurai, to help beginning book writers plan their Kindle work for the best sales results. In this book, Sanders explores some critical topics for succesful authorship. He want to show you how to rank on Kindle, with the lest effort and expense... [Read more]

Youtse Sung says, “Through its fun, intuitive and frankly addictive user interface, Tinder’s simple “swipe right for yes, left for no” approach has earned it a place on mobile home-screens around the world – not to mention a valuation of $1.35bn. As the popularity (and controversy) of Tinder has grown, many brands have started to copy... [Read more]

Caroline Early says, “This week’s edition of Rainmaker Rewind features our own Sean Jackson and Mica Gadhia on The Missing Link. The dynamic duo welcomed John Nemo, bestselling LinkedIn author and trainer, to discuss calls to action on LinkedIn Pulse”. 12 Tips for Creating Calls to Action that Work on LinkedIn Pulse ‘Copyblogger’... [Read more]

MOZ team says, “How do you take your potential customers’ problems and turn them into a conversion success? If you’re having trouble with low conversion rates on high-traffic landing pages, don’t worry — there’s help. In today’s Whiteboard Friday, Rand shares a process to turn your landing page objections into... [Read more]

Experienced online marketer Jason Parker knows the importance of leads for any business. They are essential for a business to succeed because they represent new potential customers. Your customer list is always shrinking... [Read more]

Victor says, “Web design is all about getting those creative juices flowing and bringing web pages to life. Although creativity and skill are the most coveted traits, sometimes they are not enough. The tools and resources used in this line of work must be as sharp and efficient as the user. Whether working on a new website or honing your skills,... [Read more]

Matthew Torren says, “What should you be focusing on to improve your ecommerce business? You undoubtedly have plenty of ideas of your own, and so do your team members and external stakeholders. Then there’s the seemingly endless advice from industry publications and thought leaders. It’s enough to make your head spin — you might feel... [Read more]

Brent Leary says, “Key findings in a recent Forrester Study on the benefits of using an omni channel engagement center, commissioned by customer experience platform provider Genesys, include: – 50 percent reduction in customer abandonment at key points in the customer journey – Over $1 million in increased revenue through increased... [Read more]

Video, if it is done well, is the most valuable online marketing tool there is. A quality product is a given if you want good sales, but it isn't enough. People have to feel their current problem and how it drags them down. Then they need to see how your product will help them overcome it... [Read more]

Jenny Foster says, “A driving force behind my marketing career over the past few years has been “Help the world, one business owner at a time.” So I’ve made it my mission to not only help businesses better their SEO practices, but also help the owners understand what SEO truly is. Sadly, misinformation about the field of SEO is still being... [Read more]

Ben Potter says, “In the recent Econsultancy/Adobe Quarterly Digital Intelligence briefing, 25% of companies said they placed most emphasis on “making our experience as personalised and relevant as possible” in terms of improving the overall customer experience. And according to some research carried out by my agency, 53% of consumers... [Read more]

Brie Moreau says, “User engagement metrics, which measure what users do on your website and how they do it (such as time on page, session duration, bounce rate, and returning users), have become unofficial ranking signals with Google. Gone are the days when posting a 400-word article with a 2% keyword density could boost a page’s search rankings.... [Read more]

Vadim Sirbu has released a new eCommerce solution, 'BigSales Generator'. This new software is a complete tool for building your eCommerce sites. Sirbu knew that most people don't have the training or skills to do heavy-duty technical work, so he designed 'Big Sales Generator' as a tool that can be used by ordinary, non-technical users... [Read more]

Timothy Carter says, “Your brand encapsulates your business; it represents your identity, your mission, and how you want your customers to see you. Your end goals are getting your customers to purchase something from you, and hopefully earning recurring customer loyalty so those customers purchase from you in the future. There are certain brand... [Read more]

Barry Levine says, “News discovery platform News360 is launching this week a free, cloud-based audience analytics platform for publishers and content marketers. Called NativeAI, it employs machine learning — doesn’t everyone these days? — to track which topics create the most engagement for individual readers on apps and websites, as measured... [Read more]

Patricio Robles says, “While companies have more ways than ever to distribute important announcements at little or no cost, the formal press release is still alive and well. The reason? A good press release is still capable of driving earned media. Unfortunately, many companies fail to craft press releases that contain the components necessary... [Read more]

Brian Hughes says, “From Google Analytics to social media dashboards, too much data can lead to metrics overload. How can you tell if your customers are happy with your service? How do you know whether your inbound marketing strategy is working? How do you know if your social media marketing is building strong brand awareness or getting lost... [Read more]

Cameron Weeks says, “Over two-thirds of Americans own a smartphone, and our constant reliance on them provides various ways— beyond just talking—to connect with the world around us. In fact, one of the smartphone’s most basic components, its text messaging capabilities, can be key to connecting with your prospects. And, these days, with... [Read more]

Larry Kim says, “Worried about the recent changes to Google’s ad layout on desktop search? Don’t be! I come to you today with a simple message: Keep calm. This change — which will see Google show up to four ads above organic search results and remove text ads completely from the right side of desktop search results — is a net positive... [Read more]