Lisa Furgison says, “When you create an email for your business you want to get results, and we want you to help ensure that success. Use this handy 14-point email marketing checklist to cover your bases before you hit send. 1. Check the ‘from’ label Most often, you want your email to come from a company email account (or who the recipient has... [Read more]

Mitch Meyerson says, “Your online images are more likely to attract your visitors’ attention and get them to take action if they accomplish one or more of these five goals: 1. It’s original. Have you ever noticed how we’ll gloss over an image that we’ve seen previously online but stop dead at a new graphic or photo like it’s... [Read more]

Marry Warner says, “I have spent years in the digital marketing industry while working under different banners and roles (i.e. agencies, in-house, remote and as a consultant). One thing that I faced for almost 90% of the time was, most businesses did not have the kind of website that communicated effectively with its visitors. The most difficult... [Read more]

Ross Carrel has been busy investigating improvements in marketing through social media. He has come up with software called Social Post Pilot that can save you a lot of time and effort in your social media promotion of your products or services. 1. It can build fan pages on Facebook on autopilot, for example. 2. It can search for YouTube videos, based... [Read more]

Baer says, “Recently Google and Twitter announced that you will now be able to get tweets inside Google search results again. That used to be case until 2011, and then their previous relationship lapsed. So for the last four years or so you cannot find tweets inside Google search results, at least not in real time. But that is changing, and it’s... [Read more]

Chow says, “We often here about SEO and how a solid campaign will improve your ranking in the search engines, however we are often left hearing the basics. When we read about SEO, we hear about link building, high quality content, on-page SEO, etc. Did you know all of these methods can be narrowed down to more effective strategies? For example, using... [Read more]

Danny Sullivan says, “Twitter today announced the release of its first official WordPress plugin, bringing WordPress publishers easier access to a host of Twitter features and functionality. The plugin gives publishers the ability to: Generate Twitter Cards: Twitter Cards, which extend Twitter’s 140-character display with thumbnail images,... [Read more]

Anwesh Rath: Easy Profits Explosion. In this new training, Rath and his partners, David Kirby and is showing how you (even if you are a beginner) can become an Affiliate Marketer, and then work from anywhere in the world and any hours of your choosing. As long as you can drive buyers to product offers, you will get paid. As the product developers... [Read more]

Ross Carrel has been busy investigating improvements in marketing through social media. He has come up with software called Social Post Pilot that can save you a lot of time and effort in your social media promotion of your products or services. 1. It can build fan pages on Facebook on autopilot, for example. 2. It can search for YouTube videos, based... [Read more]

Michael Gerard says, “There’s no denying that content marketing, which has gained significant traction over the last five years, is becoming increasingly important to businesses across all industries. Marketers have found that investing in owned media (e.g., corporate website, blog, or microsite) is crucial to a company’s long-term... [Read more]

HubSpot team says, “Reporting can be a challenge for marketers today. There are so many data points to consider, a large number of tools to choose from and we’re running more programs in more channels than ever. So how do you get the reports you need to make smart decisions, without spending most of your week heads down in a reporting tool? Join... [Read more]

Brian Clark says, “What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative? For these types of questions, there’s no better person to ask than Danny Sullivan, founder of... [Read more]

Peter Garety has just released new software to automate getting downloads to your WordPress site. This is his new 'P1 Rank Me' WordPress plugin. Garety reports that you can rank any page or post on first page of Google with a single click using this new software. It gets these results by finding high authority sites that will link to your site... [Read more]

Martijn Scheijbeler says, “Everybody remembers being in college, writing down activities in a logbook, hoping the hours they worked on a project were enough for a sufficient grade. After two years as an online marketer/SEO, I realized what makes writing down activities so important. The intent of this post is to save you from making the... [Read more]

eMarketer team says, “Ad spending is shifting to digital, in the US and around the world, as marketers follow eyeballs to desktop, laptop and mobile screens. Please join eMarketer for a free webinar as we explore how consumers are spending their time in the fragmented media landscape, not to mention how they’re making their purchase decisions—information... [Read more]

Travis Bliffen says, “What a brand thinks they are doing right versus what they are actually doing right/wrong is often very different, as marketers can very easily focus their attention on metrics that don’t help them reach their goals. This is what Yes Lifecycle Marketing recently found to be the case in its survey of nearly 250 marketers... [Read more]

Brett Ingram has a new piece of software that affiliate marketers will find helpful. It builds niche-oriented minisites for some of the most popular niches online, six pack abs, dog training and green living... [Read more]

Tessa Wegert says, “With Twitter in the midst of a new product push that includes the introduction of a native videotool, all eyes are on the site to see whether it’s a “sustainable business.” One thing is certain: it remains the place to go to measure consumer sentiment and zeitgeist in response to major events. After Sunday’s... [Read more]

Martin Beck says, “Twitter today announced two enhancements to its ad conversion tracking tools to give marketers more insight into ROI from Twitter campaigns. The new features — “transaction values” and “key conversion tags” — both enable website owners to see sales that were directly driven by Promoted Tweet efforts and are available... [Read more]

Adriana Lee says, “A landmark vote Thursday morning by the Federal Communications Commission ruled in favor of upholding net neutrality. In other words, Internet providers will not be permitted to slow, block or prioritize online traffic in exchange for fees. And they are not too happy about this. “The action that we take today is an irrefutable... [Read more]

Less than 24 hours ago, 'ScreenCast Pro', the new training on Camtasia was announced, and already over 1000 copies were sold. Camtasia is the world’s foremost software for making marketing and training videos about PC software. Many thousands of companies, big and small, use Camtasia... [Read more]

Graham Charlton says, “Investment in digital marketing continues to grow, with 77% of marketers saying their companies intend to increase budgets in 2015. This is one of the findings of Econsultancy’s Marketing Budgets 2015 Report, published in association with Oracle Marketing Cloud. Here are a few highlights from the report… Companies... [Read more]

Tim Nichols says, “Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are delivered through a plethora of digital channels, from search engines to mobile apps – and a growing number of marketers are reaping the benefits. With the right strategy, savvy tools,... [Read more]

Baer says, “I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. The other day, I published a definitive guide to blogger outreach in order to make sure marketers of all levels have a... [Read more]

Rachel Sprung says, “In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that’s better. More time in your day to do the things you love? That’s better. More collaboration between Sales and Marketing? That’s definitely better. But in many areas of marketing, more doesn’t always... [Read more]

Amy Gesenhues says, “Google Analytics users will now see a notification if their website has been hacked. In the same way website owners receive malicious software alerts via Google Webmaster Tools, Google Analytics users will now get automatic notifications letting them know when malicious software has been identified on their site”. Google... [Read more]

Mashable team says, “The FCC on Thursday voted to enact strict regulation on companies that connect people to the Internet. The regulation will prevent those companies from striking deals that give preferential treatment to content providers. For example, under these rules Netflix can’t pay Comcast for faster access to customers — and Comcast... [Read more]

Kelsey Meyer says, “When you’re in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, you can’t expect to come up with an idea for the perfect topic in one sitting. Instead, incorporate the following practices to store, manage and inspire new ideas: 1. Build... [Read more]