IM NewsWatch, February 27, 2013 - Latest IM News including ‘Keywords that Work for Your Content Marketing Goals – Copyblogger’ and much more...

February 27th, 2013 at 3:00 am EST

IM NewsWatch

Wednesday, February 27, 2013

‘How to Make Sure the Holes in Your Business Foundation Aren’t About to Suck Away All the Business You Are Working So Hard to Get‘ Alexis Neely & Jeff Johnson’s Webinar 1.00 pm EST

Alexis Neely & Jeff Johnson are hosting a webinar on Wednesday, February 27 at 1.00 pm EST. The topic of the webinar is “How to Make Sure the Holes in Your Business Foundation Aren’t About to Suck Away All the Business You Are Working So Hard to Get”. Webinar Details Organizer: Alexis Neely & Jeff Johnson Topic: How to Make... [Read more]

‘The 7-Step Formula To Turn Your Ideas Into Income‘ Paul Colligan’s Webinar March 5

Paul Colligan is hosting a webinar on Tuesday, March 5 at 5.00 pm PST. The topic of the webinar is “The 7-Step Formula To Turn Your Ideas Into Income”. Webinar Details Organizer: Paul Colligan Topic: The 7-Step Formula To Turn Your Ideas Into Income Day/Date: Tuesday, March 5 Time: 5.00 pm PST – Time Zone Converter Register for... [Read more]

‘Marissa Mayer’s Move To End Working From Home At Yahoo! Isn’t Completely Unusual’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Marissa Mayer’s Move To End Working From Home At Yahoo! Isn’t Completely Unusual”. JP Gownder says, “Yahoo! CEO Marissa Mayer made a splash in the news by changing the company’s policy on working from home. In a memo leaked to All Things D, Yahoo! told its employees: “To... [Read more]

“Make, market, Launch it” coming soon: the Product Creation System #ad

Pam Hendrickson and Mike Koenigs have been busy: • They have a new book about product creation and product launches. • They are about to launch a new product and • They have a live conference scheduled. Their new Kindle book, Make, Market, Launch IT: The Ultimate Product Creation System for Turning Your Ideas into Income, is available for just... [Read more]

‘Report: Nearly 40 Percent Of Internet Time Now On Mobile Devices’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Report: Nearly 40 Percent Of Internet Time Now On Mobile Devices”. Greg Sterling says, “Many marketers still treat mobile as a marginal or still-novel use case that they can afford to think about “later.” Nothing could be further from the truth. The device and Internet... [Read more]

’93% of Companies Using Inbound Marketing Increase Lead Generation [New ROI Data]‘ – HubSpot

The latest article on HubSpot blog is titled ”93% of Companies Using Inbound Marketing Increase Lead Generation [New ROI Data]“. Ryan Ghods says, “How long does it take to see results from inbound marketing? What kind of results will I see? What exactly leads to those increases? If you’ve been asking yourself those questions,... [Read more]

Reminder- ‘How to Stand Out, Get Results, and Have Fun with Your Content Marketing’ MarketingProfs Seminar February 28

MarketingProfs is hosting a seminar with Hunter Boyle on Thursday, February 28 at 12.00 pm ET. The topic of the seminar is “How to Stand Out, Get Results, and Have Fun with Your Content Marketing”. MarketingProfs team says, “Are you feeling trapped by your marketing campaigns? There’s a chance that your tried and true tactics... [Read more]

Covert Social Press makes big splash in IM Marketplace #ad

As planned, Covert Social Press was launched today at 10 AM EST. In the first 12 hours, over 1000 were bought. (By the way, IM NewsWatch bought a copy.) Covert Social Press lets you run a fully functional social network inside your WordPress blog. Including professional functions like: • Members can join your site and contribute to its content. •... [Read more]

Reminder- Armand Morin’s WebCamp Seminar, Raleigh, NC – April 12-14

Armand Morin is holding WebCamp Seminar in Raleigh, NC on April 12-14. The seminar can be attended in person or online. According to Morin, only 30 persons will be able to attend the seminar in person. The WebCamp List Building Schedule April 12-14, 2013 Day One Optin Psychology The 60% Optin Page Hidden Optin Pages Video Optin Pages Full Screen Optin... [Read more]

Final Reminder- ‘Do Optional Form Fields Help (or Hurt) Conversion? How knowing what information NOT to require led to 145% increase in response ’ MarketingExperiments Webinar 4.00 pm EST

MarketingExperiments is hosting a webinar on Wednesday, February 27 at 4.00 pm EST. The topic of the webinar is “Do Optional Form Fields Help (or Hurt) Conversion? How knowing what information NOT to require led to 145% increase in response”. MarketingExperiments team says, “Have you ever wondered what the impact of optional form fields are... [Read more]

‘Facebook Graph Search – A Social Search Engine’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Facebook Graph Search – A Social Search Engine”. Michelle Brown says, “If you are one of the 600 million people who log into Facebook daily, you might be one of the few people seeing Facebook’s new Graph Search feature. You’ve always known that Facebook knows a lot about... [Read more]

“CB Golf Swing Sensation”: Ingredients for a golf niche web business #ad

Eleanor Ruse has become a well-known creator of niche site content, and she specializes in niche affiliate sites for Clickbank products. In CB Golf Swing Sensation, she gives you all you need for a golf niche site “on a silver platter.” As you probably know, consumers spend millions of dollars on golf equipment and instruction each year.... [Read more]

‘Coming soon: paid YouTube channels?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Coming soon: paid YouTube channels?”. Patricio Robles says, “When Google purchased YouTube for $1.65bn in late 2006, some wondered whether the acquisition would be the Web 2.0 equivalent of Yahoo’s ill-fated billion-dollar purchase of Broadcast.com during the first .com... [Read more]

‘How to Market a Local Business Online’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “How to Market a Local Business Online”. Web Marketing Today syaff says, “Consumers increasingly look online for local service providers. But it’s sometimes hard for those service providers to become visible, so consumers can easily find them. Brendon O’Donovan, product marketing manager... [Read more]

‘Bing Accommodates Webmasters with Sitemap Plugin’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Bing Accommodates Webmasters with Sitemap Plugin”. Michael Garrity says, “Last week was a big one for Bing. The Mircosoft-owned search engine announced a substantial update that consisted primarily of three major changes. Two of these refinements are distinctly user-centric, as they provide... [Read more]

Wikipedia Links provide increased authority for your site #ad

A new service has been launched. It provides you a link to your website from Wikipedia. If you are familiar with SEO, you know that Wikipedia is one of the most important websites on the web. Alexa ranks it as the 6th most popular website of all. (For comparison, Google is 1 and Yahoo is 3.) So if Wikipedia likes your site (i.e., links to your site),... [Read more]

‘Google+ Adds Sign-In Feature, Matching Facebook And Twitter’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Google+ Adds Sign-In Feature, Matching Facebook And Twitter”. Dan Lyons says, “Slowly but surely, Google keeps building out its Google+ social network and becoming a stronger rival to Facebook. Today the company is announcing the ability to let people sign in on websites with their Google+ credentials... [Read more]

Final Reminder- ‘Optimizing Email: Tests & Methods To Increase Conversions‘ Aweber Webinar 1.00 pm ET

Aweber is hosting a webinar on Wednesday, February 27 at 1.00 pm ET. The topic of the webinar is “Optimizing Email: Tests & Methods To Increase Conversions”. Aweber team says, “In this FREE webinar with live Q&A, we’ll: Review real email tests that achieved double-digit gains Shatter common myths about testing and optimization,... [Read more]

‘Ads Worth Spreading: TED Announces Winners of 2013 Marketing Challenge’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Ads Worth Spreading: TED Announces Winners of 2013 Marketing Challenge”. Matt Petronzio says, “TED, the non-profit organization known for showcasing “ideas worth spreading” through its set of global conferences, announced the winners of its annual Ads Worth Spreading challenge... [Read more]

20 Green & Creative Home Articles: fill your green blog with quality content #ad

Green topics are always popular. Now you can create a green blog with fresh content using 20 Green & Creative Home Recycling Articles. It includes articles on simple green energy home improvements, using solar power, how to reuse and recycle household items and living greener and cleaner. This content can be used for blog articles, of course, but... [Read more]

‘SEO: 3 Things Journalists and Bloggers Can Learn’ by Patsi Krackoff

Patsi Krackoff’s latest blog post is titled “SEO: 3 Things Journalists and Bloggers Can Learn”. Krackoff says, “From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. Worse, in some cases, they aren’t teaching writers about this in online writing courses. I just attended a week-long writer’s conference... [Read more]

‘11 Reasons Why Prospects Don’t Convert Into Customers' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “11 Reasons Why Prospects Don’t Convert Into Customers?. Baer says, “Just four years ago, my friend Marcus Sheridan discovered the power of content marketing and rescued his nearly bankrupt pool and spa business. He dove deep into blogging and propelled River Pools and Spas... [Read more]

‘Surfing The “Mobile Shift”’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Surfing The “Mobile Shift””. Jeffrey Hammond says, “Ever hear about the myth of the “seventh wave”? Surfers use it to describe the big one — the wave that you can ride all the way into the beach. While it’s been a while since I’ve tested its premise at the shore,... [Read more]

“HardwareClone”: Your Own Computer Hardware Business in a Box #ad

Laptops, tablets, desktops; all are high-priced products. We all have one or more and use them on a daily basis. And as marketers, we know one thing more: they all have high commissions. The computer hardware industry is one of the most dynamic niches in the business world. People and businesses are constantly upgrading their hardware to take advantage... [Read more]

‘Advanced WordPress SEO’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Advanced WordPress SEO: Permalink Changes & Multilingual Implementation”. Nick Herinckx says, “There are many strategies to address inherent SEO issues in WordPress, and even more ways to solve them. Nick Herinckx shares his tips for SEO best practices on WordPress in a supplemental post to his... [Read more]

‘How to Find the Keywords that Work for Your Content Marketing Goals’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “How to Find the Keywords that Work for Your Content Marketing Goals”. Beth Hayden says, “When you do keyword research, you’re working to discover the actual words your customers use when they search for information about your content topic. Smart keyword research will let you uncover... [Read more]

‘Email Marketing: 236% more revenue from flash sale test’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: 236% more revenue from flash sale test”. Adam Sutton says, “When you combine email marketing with a good idea and solid data, the results can be tremendous, and those results might only be the beginning. Case-Mate tested a flash sale in early December and increased... [Read more]

GEO Coupon Commander: Create mobile sites for offline clients #ad

Most offline businesses want quick results from their online marketing initiatives. One of the best ways to help them get these quick results is with mobile services. Combine this insight with the fact that 75% of shoppers like to use coupons that give them a discount. With GEO Coupon Commander, you can offer businesses the capability to create mobile... [Read more]

‘Affiliate Marketing MLM: What Should Jonathon Do?’ by Gail Trahd

Gail Trahd’s latest ‘PLR Health Wizard’ Blog post is titled “Affiliate Marketing MLM: What Should Jonathon Do?”. Gail says, “Jonathon is having trouble selling an MLM product that requires more of a personal touch than the Internet can give – Like a phone call! Here is how he can work around this, and make some money while he’s gathering... [Read more]

‘Proactive Social Customer Service Is Now Expected’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Proactive Social Customer Service Is Now Expected”. Jeannie Walters says, “Did you know it’s Social Media Week? In several cities around the globe, they’re celebrating all things social media with conferences, parties and networking opportunities. Alas, Chicago is not... [Read more]

‘Do You Value Working From Home?’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Do You Value Working From Home?”. Alex Hazlett says, “Are flexible work arrangements a discretionary perk or the backbone of a modern company? How should productivity be measured? And how should it be balanced against less tangible priorities such as innovation and collaboration? These are... [Read more]

WP Notify Wizard: Improved opt-ins and Click-throughs #ad

Pop-ups can do a lot for people’s response to opt-ins forms. In some cases opt-ins have almost doubled with a pop-up is used. WP Notify Wizard is a WordPress plugin that creates advanced function pop-ups. With WP Notify Wizard, you can provide pop-up notification messages or invite people to opt-in or buy a product. This plugin is versatile, such... [Read more]

‘How Samsung Ate The Smartphone Industry – And Now Threatens Google’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How Samsung Ate The Smartphone Industry – And Now Threatens Google”. Dan Rowinski says, “Like Dr. Frankenstein tinkering around in his labs, Google has created a monster. And now that monster is running amok, terrorizing the smartphone industry and possibly even endangering the livelihood of its... [Read more]

’8 Big Marketing Campaign Mistakes to Stop Making NOW’ – HubSpot

The latest article on HubSpot blog is titled ”8 Big Marketing Campaign Mistakes to Stop Making NOW”. Anum Hussain says, “Launching a truly successful marketing campaign isn’t easy. And it totally stinks when it goes terribly wrong. Trust me, this is coming from the gal who had to call off one of our biggest marketing campaigns... [Read more]

‘How a 1970s Discount Store Can Increase Your Conversion Rate’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “How a 1970s Discount Store Can Increase Your Conversion Rate”. Phil Sharp says, “Here’s a true story about a discount store from the 1970s called D.B. Sales. Now, before you start yelling, give me a chance to explain. You can learn a lot about conversion rate optimization from traditional business”. How... [Read more]

Simple Traffic Formula – How to Major Traffic From YouTube #ad

Steve Peters Benn has researched traffic methods and has found the no longer do traditional traffic methods bring in the traffic they used to. More and more, social techniques are needed to get Google’s attention and get you high rankings. And among the social tools available, video is the most powerful. If you don’t start using video in... [Read more]

‘Content Marketing Style Guides: 3 Reasons Why You Need One’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Content Marketing Style Guides: 3 Reasons Why You Need One”. Stephanie Kapera says, “You know the content your company produces is essential to solidifying your brand. You want your brand to be identifiable to customers, but consistency can be a challenge if you employ multiple... [Read more]

‘Is The Google+ “Spam-Free” Sign-In Really That Different From Facebook?’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Is The Google+ “Spam-Free” Sign-In Really That Different From Facebook?”. Danny Sullivan says, “Google is promising that its new Google+ Sign-In is a way to avoid all that “social spam” that unnamed other services (cough, Facebook) “spray” into your social... [Read more]

’68% of people use their smartphone for email, 26% for shopping’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “68% of people use their smartphone for email, 26% for shopping”. David Moth says, “The importance of optimising email campaigns for mobile has again been underlined by a new survey which shows that checking emails is among the most common activity for UK smartphone owners. The Nielsen... [Read more]

CurationSoft 2.0: curate your content, over 1000 sold #ad

A curated blog is a powerful marketing tool. You find useful information from all around the web and you summarize it, comment on it, and link to the original article. In essence, your curation saves your readers time. They don’t have to go hunting all around the web for helpful information on the topic of your blog. They come to you because... [Read more]

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