Brian Hughes says, “From Google Analytics to social media dashboards, too much data can lead to metrics overload. How can you tell if your customers are happy with your service? How do you know whether your inbound marketing strategy is working? How do you know if your social media marketing is building strong brand awareness or getting lost... [Read more]

Cameron Weeks says, “Over two-thirds of Americans own a smartphone, and our constant reliance on them provides various ways— beyond just talking—to connect with the world around us. In fact, one of the smartphone’s most basic components, its text messaging capabilities, can be key to connecting with your prospects. And, these days, with... [Read more]

Larry Kim says, “Worried about the recent changes to Google’s ad layout on desktop search? Don’t be! I come to you today with a simple message: Keep calm. This change — which will see Google show up to four ads above organic search results and remove text ads completely from the right side of desktop search results — is a net positive... [Read more]

Ariel Sanders is offering a free e-book called Kindle Samurai, to help beginning book writers plan their Kindle work for the best sales results. In this book, Sanders explores some critical topics for successful authorship. He want to show you how to rank on Kindle, with the lest effort and expense. It goes without saying that the least expensive way... [Read more]

Jawad Khan says, “In the last year, more than 61 percent of U.S. consumers made a purchase based on a blog post. 82 percent of consumers enjoy reading relevant content on blogs and more than 70 percent of consumers learn about a company through its blog rather than paid advertisements. Countless studies have shown that content marketing is one... [Read more]

Chirag Kulkarni says, “Social media is a powerful tool to grow your business.But I didn’t think that for many years. I started a business called STR with virtually no social, or web presence, which costed us big time. With my next company C&M, I learned the power that platforms like Twitter can have one ones’ business. But with the ever-changing... [Read more]

Pamela Wilson says, “Do you want to build an amazing business and lifestyle? Well … – Listening to theorists, rather than practitioners, isn’t going to get it done. – Reading a few articles isn’t going to get it done. – Daydreaming, without actually doing, isn’t going to get it done. If you want to build the business... [Read more]

Experienced online marketer Jason Parker knows the importance of leads for any business. They are essential for a business to succeed because they represent new potential customers... [Read more]

Kelsey Libert says, “Is the saying “any press is good press” really true? Whether it happens as part of a carefully orchestrated PR stunt or accidentally, the potential payoffs and drawbacks when a brand dominates the news can be huge. In our latest collaboration, Fractl and Moz explored how a surge of media coverage impacted seven companies. By... [Read more]

Ben Davis says, “Sticky or fixed ecommerce elements are the features that appear to follow you down the page as you scroll. They’re an established tactic to improve ecommerce UX. Here’s a bunch of examples… Sticky calls to action Currys won’t let you forget you’re on a product page. As you scroll through extensive... [Read more]

Tamar Weinberg says, “Today, Facebook announced the international launch of Canvas, an immersive full-screen ad player that lives and breathes on Facebook’s mobile interface. In a partnership with multiple brands and agencies, Facebook wanted to give users the ability to build a brand story on a “canvas,” which likely was the rationale behind... [Read more]

Video, if it is done well, is the most valuable online marketing tool there is. A quality product is a given if you want good sales, but it isn't enough. People have to feel their current problem and how it drags them down. Then they need to see how your product will help them overcome it... [Read more]

Anna Kayfitz says, “In today’s digital marketing world, competitive intelligence often takes a back seat to all the key performance indicators (KPIs) on which marketers are focused—open rates, social engagement metrics, lead-to-sales opportunity conversion rates, etc. That inward focus on how well you are doing with your revenue-driving... [Read more]

Bryan Robinson says, “Click here. Ohhh go on… Wait, don’t leave. Do you struggle to get people to click on your call-to-action? Whether it’s to sign up for your newsletter, download an e-book, register for an account, or buy your products, it’s quite a task convincing people to click on that all important button, but it’s... [Read more]

Gene Hammett says, “Business-to-business (B2B) marketing on Facebook is not new, yet the usage is getting more common among businesses. Facebook is quickly becoming the most powerful platform in social media because of the sheer numbers of users, the engagement levels (when done right) and the targeting possible for paid placements. Michael... [Read more]

Vadim Sirbu has released a new eCommerce solution, 'BigSales Generator'. This new software is a complete tool for building your eCommerce sites. Sirbu knew that most people don't have the training or skills to do heavy-duty technical work, so he designed 'Big Sales Generator' as a tool that can be used by ordinary, non-technical users.... [Read more]

Michael Gerard says, “Finding and sharing content with your audience is a great way to engage with them. It also a great way to establish thought leadership, so that when they’re ready to make a purchase you’ll be one of the first ones they’ll turn to. That entire process of finding and sharing relevant content is known as content... [Read more]

DMD team says, “Brands are spending the time and money to publish more content, but that begs a crucial question: How effective is it? Contently partnered with Adweek and surveyed 745 marketers to find out. In this free report, “How Much of Your Content Marketing Is Effective?,” Contently uses the results from their original study to investigate... [Read more]

Andy Beohar says, “Social media is an excellent source for lead prospecting, but as with any marketing strategy, you’ll have to do proper research and planning so you are your maximizing your efforts. Start by looking at the networks that best represent your customer base rather than trying to cast a wide net. For instance, B2B companies may... [Read more]

Kurt Chrisler has released a new edition of his popular WordPress plugin 'AutoZon v. 2', that can build complete Amazon  affiliate websites in under 60 seconds. This is store automation at its best. You tell it what kinds of products you want in your store, and it handles the process for you.... [Read more]

Anna Johansson says, “Building an audience on social media isn’t easy, but keeping one around is even harder. On Twitter, where the posts are short and the interactions are fleeting, this is even more of a challenge. Unfollowing is as simple as clicking a button, and without warning, you may find yourself shedding followers for an action you... [Read more]

Ben Potter says, “In the recent Econsultancy/Adobe Quarterly Digital Intelligence briefing, 25% of companies said they placed most emphasis on “making our experience as personalised and relevant as possible” in terms of improving the overall customer experience. And according to some research carried out by my agency, 53% of consumers... [Read more]

Taylor Tomita says, “The definition of link building has always been the same, but the process of acquiring these links has changed vastly in the recent times, just like many other things have changed over the past few years. Being able to explore an underground park or travel from place to place on the beloved hoverboard scooters are opportunities... [Read more]

Matthew Ingram says, “If you’ve been searching on Google’s mobile site, you may have started seeing a selection of news articles from various publishers at the top of the search results, in a carousel that allows you to swipe from one to the other. And in the corner of the “card” for each article you might have noticed a tiny lightning... [Read more]

Ginny Marvin says, “Last week, Google launched autotrack for analytics.js (aka Universal Analytics) to make it easier for marketers to get more out of Google Analytics without having to go through a big customization learning curve. The autotrack library “attempts to leverage as many Google Analytics features as possible while requiring minimal... [Read more]