Kelsey Meyer says, “When you’re in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, you can’t expect to come up with an idea for the perfect topic in one sitting. Instead, incorporate the following practices to store, manage and inspire new ideas: 1. Build... [Read more]

Thomas Stern says, “With Google’s Panda 4.1 updates in full effect, many brands have questions about why they have experienced a drop in search rankings. The recent update rolled out new algorithms focused on delivering valuable content to users and improving their experience in search. Consequently, content that does not seem to offer users high... [Read more]

Jasmine Sandler says, “These three strategies, which include embracing social media, boosting your blogging efforts, and increasing content marketing, can help you improve your lead generation. There is no one-size-fits-all answer to creating more brand awareness. Even for organizations in the same industry, an online marketing plan from one company... [Read more]

Peter Garety has just released new software to automate getting downloads to your WordPress site. This is his new P1 Rank Me . WordPress plugin. Garety reports that you can rank any page or post on first page of Google with a single click using this new software. It gets these results by finding high authority sites that will link to your site. All... [Read more]

Craig Elias says, “Job changes are one of the most effective trigger events for sales and marketing departments to track for two reasons: A decision maker new to a company is up 10 times more likely to switch vendors. 80% of new decision makers that make purchase decisions of one million dollars or more in their first year make them within... [Read more]

Catherine Magoffin says, “Keeping up with consumer expectations and ensuring experiences that deliver on those expectations are top challenges for marketers these days. Marketing pros spend most of their time juggling data, technological capabilities, and growing customer expectations for immediate, relevant, and personal messages. The solution... [Read more]

Chole Basterfield says, “Your marketing data is key to turning contact into conversation on the right timescale, discover how to use your marketing data to build your customers’ trust over time. Everyone knows customer relationships take time to build. Yet a surprising number of marketers see the sales process more as a series of checkboxes than... [Read more]

Brett Ingram has a new piece of software that affiliate marketers will find helpful. It builds niche-oriented minisites for some of the most popular niches online, six pack abs, dog training and green living. He calls it Minisite Empire. Ingram’s new software builds genuine WordPress sites for these minisites. And you don’t have to install WordPress... [Read more]

Grace Smith says, “Social Proof is the ‘new marketing’, the art of creating positive influence around your brand using our natural reliance on others for cues that guide our own behavior. While the term ‘social proof’ is relatively new, the concept isn’t. In fact it helped build Sylvan Goldman a $400 million shopping trolley... [Read more]

Demian Farnworth says, “One of the first steps to creating adaptive content is becoming aware of the content you already have. This is why we encourage you to audit your site. But before you dive into a full-blown comprehensive content audit, it might be possible to make your job a little easier by first dealing with all of the expired content. What... [Read more]

Samuel Scott says, “My first marketing job was in porn. After leaving my journalism career and having studied marketing in an M.B.A. program in Boston, I moved to Israel some years ago to pursue a marcom career in the so-called “Startup Nation.” My first job, however, turned out to be at a pornography website that broadcast live... [Read more]

Less than 24 hours ago, 'ScreenCast Pro', the new training on Camtasia was announced, and already over 1000 copies were sold. Camtasia is the world’s foremost software for making marketing and training videos about PC software. Many thousands of companies, big and small, use Camtasia... [Read more]

Martin Beck says, “Twitter today announced the release of its first official WordPress plugin, bringing WordPress publishers easier access to a host of Twitter features and functionality. The plugin gives publishers the ability to: Generate Twitter Cards: Twitter Cards, which extend Twitter’s 140-character display with thumbnail images, headlines... [Read more]

Lisa Furgison says, “Showcasing your products on Facebook just got easier. The social media site just launchedProduct Ads. What makes these ads different than other Facebook ads? Two things. First, they come with advanced targeting methods. You can get your ad in front of the right audience with a few clicks. Second, Product Ads allow you to show... [Read more]

Amy Schatz says, “Activists on both sides of the nasty political fight over new rules for Internet lines suited up for one last skirmish Wednesday as Federal Communications Commission officials made final tweaks to a plan expected to be approved Thursday. Irritated House Republicans held the latest in a series of hearings Wednesday morning to... [Read more]

Yesterday, we told you about this new cutting edge software, Drag 'n Drop Illustrator software: This provides “drag and drop” capability so you can insert components (people or scenery, buildings, furniture, etc.) wherever you want to build up the final picture without any artistic skill... [Read more]

Kevin Lee says, “There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? This past week, the Content Marketing Institute released a new study on how B2B marketers are using content marketing. Among the study’s interesting findings is a small but measurable tactical... [Read more]

Eric Enge says, “Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network’s data stream. In turn, Google would display tweets in search results in real time. But that agreement expired, and in the middle of 2011, Google... [Read more]

Mel Carson says, “In running a digital-marketing consultancy in a tech mecca like Seattle, I work with larger companies and spend time with local startups hoping to crack the big time with their ideas and energy. What’s apparent, though, is that many startup entrepreneurs struggle to market their companies through digital channels. Many of... [Read more]

The easiest way to start marketing online is as an affiliate. However, that's not as easy as in the past, because: #1. Conversion rates, EPCs and profits per promo are all declining. #2. Email delivery rates, open rates and clickthrough rates are also declining... [Read more]

Christopher Ratcliff says, “You don’t need to be a seasoned data scientist or have a degree in graphic design in order to create incredible data visualisations. It has become a lot simpler to mine your data and interpret your insights in an engaging, attractive, and most importantly easy to understand way. This is a list of various different free... [Read more]

Seth Fiegerman says, “Pinterest may need to pin some more users. The visual bookmarking service is projected to have just more than 47 million monthly active users in the U.S. this year, and top 50 million next year, according to a new estimate from researcher eMarketer. If accurate, that puts Pinterest far behind Facebook, which reported having... [Read more]

Ginny Marvin says, “Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make them eligible for viewing on mobile devices and browsers that do not support Flash. The feature was originally announced last fall among a slew of updates designed to make Google’s display formats more mobile-friendly.... [Read more]

Tessa Wegert says, “Social influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them on board with your brand. It isn’t a stretch to say that social influencers are more valuable to brands today than ever before. Their role in marketing campaigns isn’t... [Read more]

Ginny Soskey says, “When people arrive at your Facebook Page, where do you think they first look? I’ll give you some hints. It’s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That’s right... [Read more]

Ayaz Nanji says, “Some 38% of B2B technology buyers say they have not seen any content from vendors on social networks in the past six months that influenced a business purchase, according to a recent report from Eccolo Media. The report, which was the third in a series (part 1; part 2), was based on data from a survey of 100 people responsible... [Read more]

Lisa Furgison says, “When you’re looking for a answer, what do you do? You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. It’s so common that “google” is listed as a verb in the Oxford English Dictionary. Of course, as a business owner, you want your own website... [Read more]