IM NewsWatch, February 26, 2013 - Latest IM News including ‘Tips for optimising mobile landing pages – Econsultancy’ and much more...

February 26th, 2013 at 3:00 am EDT

IM NewsWatch

Tuesday, February 26, 2013

‘Building a Six Figure Business in 90 Days While Outsourcing 100%‘ Jason Drohn’s Webinar 9.00 pm EST

Jason Drohn is hosting a webinar on Tuesday, February 26 at 9.00 pm EST. The topic of the webinar is “Building a Six Figure Business in 90 Days While Outsourcing 100%”. Drohn says, “Jeff Smith went from frustrated newbie to a six figures local marketer in just 90 days after he transformed his business to focus on such as Doctors,... [Read more]

‘Tumblr: What The Hell Do We Do With It?’ – ‘Marketing Con Queso’ Podcast

Michelle MacPhearson and Justin Brooke’s latest podcast episode on ’Marketing Con Queso’ is titled “Tumblr: What The Hell Do We Do With It?”. MacPhearson and Brooke say, “Everyone’s talking about Facebook, Instagram, Pinterest, and Twitter. However, Tumblr is quitely gaining massive traffic and following. Most users don’t want you... [Read more]

‘The 2 Ingredient Recipe for the Social Media Magic Middle' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “The 2 Ingredient Recipe for the Social Media Magic Middle?. Baer says, “Silos are for suckers. Your customers do not care about your org chart. To them, it’s irrelevant how your organization is structured, and the internal power plays and land grabs that unfold across your... [Read more]

Simple Traffic Formula – How to Major Traffic From YouTube #ad

Steve Peters Benn has researched traffic methods and has found the no longer do traditional traffic methods bring in the traffic they used to. More and more, social techniques are needed to get Google’s attention and get you high rankings. And among the social tools available, video is the most powerful. If you don’t start using video in... [Read more]

‘Quality unique content for cheap?’ – ‘Affilorama’ Blog

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Quality unique content for cheap?”. Mark Ling says, “Hi everyone, Creating a high quality niche website, one that is very useful for the visitors, usually requires articles and/or video that contains great quality relevant information. Most of us remember the ‘bad days’... [Read more]

‘Time Means Everything In Programmatic Display’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Time Means Everything In Programmatic Display”. James Moore says, “Data is so often discussed and so very misunderstood! Data is nothing more than values ofqualitative or quantitative variables. It turns out that the term [Data] is as generic as the term [Food].... [Read more]

Reminder- ‘Making the Business Case for Social Media‘ Citrix Online Webinar February 27

Citrix Online is hosting a webinar on Wednesday, February 27 at 2.00 pm EST. The topic of the webinar is “Making the Business Case for Social Media”. Citrix Online team says, “Social media can positively impact everything from corporate culture to marketing to sales. So how do you articulate those benefits to leadership in a way... [Read more]

New Covert Social Press: Available at 10 AM EST, for sites that sell #ad

You probably recall other “covert” products created by Cindy Battye, Soren Jordansen, and John Merrick. Their newest is a WordPress theme called Covert Social Press launching at 10 AM EST. They are already promoting their launch with am ebook called “Urgent Google Fix”. This report comes with a script to implement some of the... [Read more]

Reminder- ‘Transforming your Marketing Organization in 2013‘ OMI Webinar February 27

OMI is hosting a webinar on Wednesday, February 27 at 2.00 pm EST. The topic of the webinar is “Transforming your Marketing Organization in 2013: Introduction to Social Collaboration Technology and How It Can Transform Your Marketing Team”. OMI team says, “McKinsey Global Institute estimates that there’s $500B in annual value... [Read more]

‘4 Ways Google Has Already Appeased Big Copyright’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “4 Ways Google Has Already Appeased Big Copyright”. John Paul Titlow says, “Google and the entertainment industry have long had a complex relationship. After years of taking heat from the MPPA and RIAA, the search giant is desperately trying to shed its reputation as an accomplice to copyright infringement. Why?... [Read more]

‘YouTube App Update Suggests Paid Channels Are on the Way’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “YouTube App Update Suggests Paid Channels Are on the Way”. Emily Price says, “Code found in YouTube’s most recent app update suggests that Google may be working on pay-to-view channels. Spotted by Android Police, the code mentions subscribing and unsubscribing from paid YouTubechannels,... [Read more]

GEO Coupon Commander: Create mobile sites for offline clients #ad

Most offline businesses want quick results from their online marketing initiatives. One of the best ways to help them get these quick results is with mobile services. Combine this insight with the fact that 75% of shoppers like to use coupons that give them a discount. With GEO Coupon Commander, you can offer businesses the capability to create mobile... [Read more]

‘The Benefits of Content Marketing’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “The Benefits of Content Marketing”. Aaron Houghton says, “Earlier this month I shared “5 Tips for Finding Fresh Blog Topics.” I often urge small business owners to create new content on their websites. I do this because new website pages are proven to drive high quality visitors at... [Read more]

‘5 Video Strategies for Merchants’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “5 Video Strategies for Merchants”. Allison Howen says, “A strong video strategy can provide merchants with many benefits – from an increase in engagement and conversion rates to better placement within the SERPs. The biggest challenge with video, however, is creating content that will... [Read more]

‘Curalate Adds Instagram Analytics, Expands Beyond Pinterest’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Curalate Adds Instagram Analytics, Expands Beyond Pinterest”. Matt McGee says, “Curalate has expanded beyond its Pinterest-based roots to offer Instagram-based analytics and marketing tools. In doing so, Curalate says it’s the first company to combine data from... [Read more]

WP Notify Wizard: Improved opt-ins and Click-throughs #ad

Pop-ups can do a lot to improve people’s response to opt-ins forms. In some cases opt-ins have almost doubled with a pop-up is used. WP Notify Wizard is a WordPress plugin that creates advanced function pop-ups. With WP Notify Wizard, you can provide pop-up notification messages or invite people to opt-in or buy a product. This plugin is versatile;... [Read more]

‘Can You Afford Free Social Media? [Part 3]’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Can You Afford Free Social Media? [Part 3]“. John Russell says, “Following up from Part 1 & Part 2 of this series – where I explained firstly, that social media isn’t in fact free and then further that there is a ‘Self Interest Problem’ faced by businesses... [Read more]

‘Giving Customers Results in Advance’ – ShoeMoney Blog

Jeremy Schoemaker’s latest blog post is titled “Giving Customers Results in Advance”. Schoemaker says, “Every time your customers come to your site they make a decision. They buy from you or they don’t. With the PAR Program one of the most successful methods we use is called “Results in Advance”, coined first by legendary internet marketer... [Read more]

‘How to Use Facebook’s ‘Custom Audiences’ Feature for More Strategic Ad Targeting’ – HubSpot

The latest article on HubSpot blog is titled ”How to Use Facebook’s ‘Custom Audiences’ Feature for More Strategic Ad Targeting”. Amanda Sibley says, “As Facebook grows as a social network, marketers and advertisers are likely to flock there to experiment with a new way to reach people. In fact, according to a Vizu/Digiday... [Read more]

Product Creation Blueprint: How to create information products for evergreen income #ad

Having your own products can make a big difference in your business success. They don’t have to be huge products. Even small, niche-oriented products that don’t take long to create can add up to major income when you create several of them. Ken Reno and Matthew Griffen have released Product Creation Blueprint that shows you how to get your... [Read more]

Reminder- ‘Do Optional Form Fields Help (or Hurt) Conversion? How knowing what information NOT to require led to 145% increase in response ’ MarketingExperiments Webinar February 27

MarketingExperiments is hosting a webinar on Wednesday, February 27 at 4.00 pm EST. The topic of the webinar is “Do Optional Form Fields Help (or Hurt) Conversion? How knowing what information NOT to require led to 145% increase in response”. MarketingExperiments team says, “Have you ever wondered what the impact of optional form fields are... [Read more]

‘Performance Marketing Summit 2013 Registrations Closing This Week’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Performance Marketing Summit 2013 Registrations Closing This Week”. Collins Says, “The first ever Performance Marketing Summit 2013, taking place March 12 in NYC, is just about sold out – passes will be all gone any day now So, if you’ve been sitting on the fence, now is the time to get your registration... [Read more]

‘Which Comes First: Contend Marketing Or Thought Leadership?’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Which Comes First: Contend Marketing Or Thought Leadership?”. Laura Ramos says, “nce upon a time there was a little marketer with a big problem. Her sales executives said “We need more leads.” So she bought a big, new, shiny marketing automation engine… Stop... [Read more]

PLR Video Smackdown (vol 2): Offline videos for more profit in less time #ad

Peter Beattie and Jamie Garside have released their second set of promotional videos for offline businesses. This time the niches available are: • Hair Salon • Lawyer (aka Attorney) • Pizza Restaurant • Plumber • Real Estant Agent Each of these sophisticated, professional videos comes with two voice-overs, one with an American... [Read more]

‘The key to Facebook’s ad targeting may not be Facebook data’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The key to Facebook’s ad targeting may not be Facebook data”. Patricio Robles says, “If Facebook is to ever rival Google’s dominance in the online advertising market, many believe that the world’s largest social network will need to figure out how to take... [Read more]

‘How to Deal with Challenging Clients’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “How to Deal with Challenging Clients”. Craig Bradford says, “If you are a consultant, part of your job is managing your client’s attitude and behaviors, even when times get tough. Craig Bradford shares his tips to prevent sunny situations from turning blue, and offers advice for providing a cure... [Read more]

‘Seven Ways Writers Can Build Online Authority with Google+’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Seven Ways Writers Can Build Online Authority with Google+”. Demian Farnworth says, “Google was founded on a simple principle — some web pages are more important than others. How is that importance quantified? Ideally, it’s based on the fact that people think that page satisfies their... [Read more]

SquidMagic Software: Build Squidoo Lenses that earn #ad

It’s no secret that Google sees Squidoo.com as an authority site. Content you place on Squidoo has a “head start” in the race to the top of the search results. As a result, a good Squidoo lens can get you a lot of traffic and, ultimately, sales. And Squidoo has done a lot of work to provide this free platform and bears the expense... [Read more]

‘The 2013 Academy Awards of Email Campaigns’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “The 2013 Academy Awards of Email Campaigns”. Rebekah Henson says, “February is a busy month for awards, giving us the Golden Globes, the Grammys and the Oscars. In honor of awards season wrapping up, we wanted to recognize some worthy email campaigns we’ve seen last year and this year. And not only... [Read more]

‘Marketing Analytics: 20% of marketers lack data’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: 20% of marketers lack data”. Daniel Burstein says, “The huge benefit of optimization and testing is to have your customers tell you what is most effective – which headline, which offer, even which value proposition – with their real-world actions during actual... [Read more]

Download: ExactTarget’s ’140 Mobile Marketing Tips & Tricks’ Guide

ExactTarget has released a free guide titled “140 Mobile Marketing Tips & Tricks”. The ExactTarget team says, “The mobile channel has revolutionized the way we communicate with our customers. To keep up, marketers need to be thinking about how mobile plays a role in cross-channel, data and targeting efforts. In this guide you’ll... [Read more]

Simple Azon Plugin: Simplify building an Amazon review site #ad

Reviews of Amazon products can drive affiliate sales from your Amazon site. But creating a review (or a set of comparative reviews) is a complex process. You need to gather several pieces of information about each product you review and arrange them into an information block for the product to place on your site. Historically, this has been time-consuming. Simple... [Read more]

Reminder- ‘Optimizing Email: Tests & Methods To Increase Conversions‘ Aweber Webinar February 27

Aweber is hosting a webinar on Wednesday, February 27 at 1.00 pm ET. The topic of the webinar is “Optimizing Email: Tests & Methods To Increase Conversions”. Aweber team says, “In this FREE webinar with live Q&A, we’ll: Review real email tests that achieved double-digit gains Shatter common myths about testing and optimization,... [Read more]

‘Andrew Sullivan Says His Blog Made $611,000 in Less Than 2 Months’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Andrew Sullivan Says His Blog Made $611,000 in Less Than 2 Months”. Seth Fiegerman says, “In the beginning of this year, Andrew Sullivan made the bold decision to part ways with The Daily Beast and turn his popular political blog The Daily Dish into a stand-alone business. As part of that... [Read more]

’12 useful tips for optimising mobile landing pages’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “12 useful tips for optimising mobile landing pages”. David Moth says, “Optimising desktop landing pages is a tricky business, as you need to make sure all the most alluring content is visible along with a clear call-to-action. These problems are obviously magnified on a smartphone... [Read more]

My Big Fat Commissions” Actually making solo ads pay off #ad

James Renouf has been experimenting with solo ads to discover how to maximize his income with them. He has learned a lot in the process. Solo ads aren’t free, of course, so you need a little money to get started. You can start with less than $50. If you plow your earnings back into the business, you can “lift yourself up by your bootstraps”... [Read more]

‘Proactive Social Customer Service Is Now Expected’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Proactive Social Customer Service Is Now Expected”. Jeannie Walters says, “Did you know it’s Social Media Week? In several cities around the globe, they’re celebrating all things social media with conferences, parties and networking opportunities. Alas, Chicago is not... [Read more]

‘How to evaluate site performance and identify valuable keywords for mobile SEO’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to evaluate site performance and identify valuable keywords for mobile SEO”. David Moth says, “With mobile traffic predicted to surpass desktop traffic in the next few years, it’s important for site owners to get to grips with the intricacies of mobile SEO. Numerous... [Read more]

‘Bloggers Take Heed: Affiliate Marketing Keeps You In The Driver’s Seat’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Bloggers Take Heed: Affiliate Marketing Keeps You In The Driver’s Seat”. Scott Allan says, “Those of us who have been in the affiliate space for a while know that the industry is predicted to grow to $4.5 billion by 2016. Meanwhile, did you know that there continues... [Read more]

“HardwareClone”: Your Own Computer Hardware Business in a Box #ad

Laptops, tablets, desktops; all are high-priced products. We all have one or more and use them on a daily basis. And as marketers, we know one thing more: they all have high commissions. The computer hardware industry is one of the most dynamic niches in the business world. People and businesses are constantly upgrading their hardware to take advantage... [Read more]

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