Brian Rigney says, “Consumers spend more and more time online, yet they give that time to fewer and fewer websites. Some 55% of people online use only two or three trusted sites for their content discovery and purchasing, according to research by digital agency Carat, which also found that 41% of people feel overwhelmed by the wealth of choices... [Read more]

Perry Marshall says, “We’re sure you understand why a good landing page is so essential to your success, so let’s look at what a high-converting landing page should include. This information we’re sharing with you is the result of years of testing and millions of dollars in ad spend, and has proved successful across dozens of different... [Read more]

Selena Blue says, “No matter which division of marketing your team works in, you’d probably love to grow your team. You know your team is doing well, achieving great success, but how do you get that success noticed by leaders in your organization? During Day 1 of MarketingSherpa Summit 2016, Brian MacDonald, Senior Manager of Digital Marketing,... [Read more]

Video, if it is done well, is the most valuable online marketing tool there is. A quality product is a given if you want good sales, but it isn’t enough. People have to feel their current problem and how it drags them down. Then they need to see how your product will help them overcome it. Video is the tool that can do both of these best. But... [Read more]

Tamar Weinberg says, “Forget what you knew about emails in 2015. This year is going to be a lot less forgiving. Today, with more and more people aiming to reach the coveted state of “inbox zero,” email marketers need to be well-equipped to make sure their messages actually get across to their intended audiences. To help you in the process,... [Read more]

Lilly Varon says, “The answer: In the markets included in our latest Asia Pacific Online Retail Forecast— China, Japan, South Korea, India, and Australia — total online retail revenues will nearly double from $733 billion in 2015 to $1.4 trillion in 2020. For perspective, $1.4 trillion is about the same amount spent online in 2015 in every... [Read more]

Lindsay Kolowich says, “Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. This is especially true for those marketers who are just starting to ramp up their business blogging... [Read more]

Vadim Sirbu has released a new eCommerce solution, 'BigSales Generator'. This new software is a complete tool for building your eCommerce sites. Sirbu knew that most people don't have the training or skills to do heavy-duty technical work, so he designed 'Big Sales Generator' as a tool that can be used by ordinary, non-technical users... [Read more]

Jack Simpson says, “The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see why. It is the inevitable result of content and social coming together, and many brands have already seen some impressive results from this channel. But with it comes a number of challenges that many marketers are struggling to overcome,... [Read more]

Ronell Smith says, “In 2009, I wrote a magazine story about a Japanese lure company selling high-end fishing lures in the US for $20 to $50 each. With anglers buying the lures in droves, it was only a matter of time before competitors followed suit, creating carbon copies of the best sellers, which lead to a market frenzy the industry had never... [Read more]

Jay Baer says, “Haters are the early warning detection system for your business, much like a canary in a coal mine. Haters are not the problem … ignoring them is. In fact, haters are your most important customers because when they complain, they provide free market research about what you can improve and how you can use content marketing to... [Read more]

Kurt Chrisler has released a new edition of his popular WordPress plugin 'AutoZon v. 2', that can build complete Amazon  affiliate websites in under 60 seconds. This is store automation at its best. You tell it what kinds of products you want in your store, and it handles the process for you... [Read more]

Greg Sterling says, “According to SimilarWeb’s State of Mobile Web US 2015 report, roughly 56 percent of consumer traffic to the leading US websites is now from mobile devices. Mobile traffic in Q4 was roughly 49 percent, on average, for these top sites. The report is based on the company’s analysis of the top 10,000 US websites in 24 categories.... [Read more]

Corey Wainwright says, “It’s one thing to write great content, but it’s another thing to get it read and ranked — which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It’s no surprise, then, that one of the most common questions... [Read more]

Luke Richards says, “The start of the year is a good time to dig into social trends. As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and our own in-house research. This month it is the social arm of the compendium that boasts some of the stand-out insights. This... [Read more]

Andrew Darius has just released 'SyncLeads', software that can change the way you do Facebook marketing. Darius says this new software is "3rd Generation Lead Ads Tech [that is] Facebook Approved".... [Read more]

Ayaz Nanji says, “B2B marketers say whitepapers and LinkedIn are the most effective digital content and social media tactics for generating leads, according to a recent report from DemandWave. The report was based on data from a survey conducted in November 2015 of 284 B2B marketers in the United States; respondents came from a wide range of industries,... [Read more]

Jana Barrett says, “Apps are as effective as their reach. It’s the cold truth of marketing—no matter the quality of your campaign, it’s the delivery that makes it successful. To ensure your mobile app lives up to its ROI potential, it’s import to invest in a well designed mobile marketing strategy, which can lead to hundreds or even thousands... [Read more]

Stefany Zaroban says, “In the just-released 2016 Digital Marketing Series, Internet Retailer—for the first time ever—scores web merchants on their effectiveness in driving sales and traffic from the main online marketing channels—social media, email, and paid and natural search. With e-commerce accounting for all of the growth in retailing... [Read more]

There are a lot of resources you can use to build a business, without having to come up with the yourself. Crowd funding let's you use other people's money to build your business.  Now there's a way to use other people's videos, too... [Read more]

Greg Sterling says, “Foursquare began as a “check-in app” and later evolved into a Yelp competitor. More recently, it has introduced location intelligence and become an ad platform for brands, relying on its first-party data for targeting. Now, the company is introducing a formal product to measure the offline impact of online or traditional... [Read more]

Max Altschuler says, “Once you start getting on the phones, you need to prepare psychologically. In this post, I want to share some interesting pieces of advice for running successful sales calls that are outside the norm. Want to sell better? Click here to get HubSpot’s free CRM software for the tools you need. The first three sales techniques... [Read more]

Olivia Dello Buono says, “New to email marketing? Or maybe you’re a seasoned pro looking to share the tips you’ve learned along your journey. Either way, yesterday’s #emailchat was the place to be. We asked the AWeber community to share their tips and guidelines for sticking to email marketing best practices. Josh, our Best Practices Manager,... [Read more]

Jeff Rajeck says, “From the news, you would think that Asian countries are on the verge of shutting themselves off from the rest of the world. For example: – Indonesia recently banned 477 websites, including Tumblr. – China blocks Google, Facebook, Twitter, and many other Western sites using the ‘Great Firewall of China’. –... [Read more]

Liz Willits says, “Imagine spending hours writing the best email subject line in history but leaving no time to write the content of your email. That’d be bad planning, right? Although you have an amazing subject line, it doesn’t really matter. You’re missing a huge part of your email: the content. Without planning, this same thing can happen... [Read more]

Scott Shane says, “Email is a great marketing tool. A study by the global information services company Experian found that companies generate more than $44 in email sales revenue for each dollar of email marketing expense. That’s a massive return. There’s just one problem. Customers are getting inundated with sales emails, and fewer of them... [Read more]

Ken Bowen says, “Editor’s note: I would like to extend a heartfelt apology to those of you who experienced difficulties streaming portions of today’s special live Web clinic. We’re working to identify the problem, determine why it effected some of you but not others and prevent it from happening again in the future. In the meantime, the... [Read more]