Robert Berris says, “It’s rare for your first website build to be the perfect fit for your users—or even for your business objectives. In the six (or more) months it takes for a traditional digital agency to build your website, business goals have likely shifted, users have demanded new features, and a competitor may have beat you to market. Yet,... [Read more]

Matt McGee says, “Google’s desktop search results page is undergoing a change that will mean fewer ads displaying for many queries. The company is rolling out a change worldwide that eliminates ads on the right side of a desktop search results page. It affects all queries in all languages around the world. It also brings Google’s desktop search... [Read more]

Valerie Levin says, “Sometimes, realigning your marketing and sales efforts after losing momentum or motivation takes getting back to basics. Revisiting your original strategies and taking advantage of existing leads through nurturing can be a winning game plan for converting at higher rates and lower costs. Companies that excel at lead nurturing... [Read more]

Kurt Chrisler has released a new edition of his popular WordPress plugin AutoZon v. 2, that can build complete Amazon affiliate websites in under 60 seconds. When it builds your stores, it: • Finds Amazon products to promote • Creates a post for each product • Inserts the product features & description • Adds an image of the... [Read more]

Entrepreneur team says, “If your content doesn’t include a call to action, you are leaving lots of money on the table that will never make it into your pocket until those CTAs are put into place. Simply put, a call to action tells your readers to do exactly what you’d like them to. And if your copy is intriguing enough, your readers... [Read more]

Scott Gerber says, “If automatic ad blocking on iOS can teach you anything as a startup founder, it’s that you should never rely on just one strategy to carry any aspect of your business, and advertising is no exception. But as it turns out, the update isn’t all bad. Below, 11 entrepreneurs from Young Entrepreneur Council (YEC) explain... [Read more]

Doug Conely says, “It still surprises me that audience engagement remains overlooked as a key metric for campaign success, because focusing on engagement helps align all players in the market and satisfies both marketer goals and consumer needs. Why is that? Well, for advertisers, having pricing options that are tied to consumer engagement rather... [Read more]

Andrew Darius has just released 'SyncLeads', software that can change the way you do Facebook marketing. Darius says this new software is "3rd Generation Lead Ads Tech [that is] Facebook Approved"... [Read more]

Stefanie Flaxman says, ““Oh no. We have to toss them out,” the bartender said with a sour look on her face as she removed a thin, black straw from her mouth. Four intricate cocktails she just made were lined up in a row in front of her. “All of them?!” her coworker asked. “Yep. When I taste-tested them, I realized I added too much Fernet-Branca.” And... [Read more]

Erica McGillivray says, “For the past couple of months, Google has been testing SERPs with 4 ads at the top of the page (previously, the top ad block had 1-3 ads), leading to a ton of speculation in the PPC community. Across the MozCast data set, 4 ads accounted for only about 1% of SERPs with top ads (which matches testing protocol, historically). Over... [Read more]

Barry Levine says, “What if everything could send out its own web link? That, essentially, is the idea behind the Physical Web, a new open source approach to beacons that Google announced last summer. And it’s an approach that could — if it becomes popular — significantly change the way marketers do their jobs. A beacon is a small device... [Read more]

Stefan Ciancio, Tim Miranda and James Canzanella have teamed up to create a process that any marketer, regardless of experience level can use to build an ongoing online business... [Read more]

Zachary Evans says, “Ever click on a result in the Google Search Results Page only to have some annoying video start playing or huge pop-up ad block your entire screen? Annoying, right? Well, the good news is that Google is aggressively tweaking its search algorithm to remove pages and websites that do the kinds of things that infuriate visitors. The... [Read more]

Julia Jornsay-Silverberg says, “Facebook’s News Feed algorithm prioritizes video over other content types. As a result, video on Facebook (in the form of paid ads and status updates) is becoming an increasingly powerful tool that businesses can use to engage with their audiences and build brand awareness. Before jumping in and spending precious... [Read more]

Georges Berzgal says, “For any online retailer, transporting a consumer seamlessly from the shopping to buying stage brings its challenges. Checkout, the pivotal moment to secure the sale, is still an area where many retailers struggle to provide a customer-centric experience. Whether the customer is shopping in-store or online, a poor customer... [Read more]

'eCom Pages Pro', coming to the end of its launch pricing, is the world's first "drag and drop" Shopify store builder that is hosted in the cloud. Regardless of your technical skills or your experience, you can uses this new software to build attractive Shopify stores in a matter of minutes... [Read more]

Erik Huberman says, “The minute you hire a marketing company, you’re itching to dive in. Time to maximize your advertising and public relations dollars and finally build some brand equity, right? The short answer: Yes, absolutely. The long answer: Be patient. As tempting as it is to hit the ground running, it’ll be better for your company... [Read more]

Margarita Hakobyan says, “Instagram isn’t the first platform you probably think of when it comes to social selling. Facebook is the obvious number one, maybe Pinterest, and Twitter if you’re generating leads through direct product or sales announcements. But Instagram? It doesn’t even let you hyperlink in descriptions. Actually,... [Read more]

Caroline Early says, “I’ve got a good one for you this week. Sonia Simone, host of Confessions of a Pink-haired Marketer, launched her new mini-series: Things I Love / Things I Hate, and the first episode can’t be missed. The new mini-series explores things she thinks are awesome and … all the other stuff”. Rainmaker Rewind: New Mini-Series:... [Read more]

There are a lot of resources you can use to build a business, without having to come up with the yourself. Crowd funding let's you use other people's money to build your business.  Now there's a way to use other people's videos, too... [Read more]

Ginny Marvin says, “According to a report from TechCrunch Wednesday, ads could start showing up in Facebook Messenger within a few months. TechCrunch said it obtained a document that Facebook sent to some advertisers announcing that business will be able to send advertisements to customers via Messenger in the second quarter of this year. Businesses... [Read more]

Arie Shpanya says, “The process of acquiring a consumer and turning them into a customer consists of three main parts: grabbing their attention, selling your product and experience to them, and getting them to return to your store. Each of these parts have different requirements for success, but retaining the customer might be the most complex. It’s... [Read more]

Rebecca Joyner says, “When was the last time an infographic made your job, or at least your day, easier? I find it takes a couple of beats before I can think of an example. Visuals are a great way to amplify the reach and impact of the content you create, but some brands churn out infographics, e-books, and social media images without stopping... [Read more]

Steve Tobak says, “Content marketing is, without a doubt, the most over-hyped and least-understood marketing tool for entrepreneurs, soloproeneurs and small businesses owners. And it’s certainly not the panacea it’s been made out to be. The interactive web — social media, blogs, videos, etc. — has made content marketing relatively... [Read more]

MOZ team says, “Can a new friend you connect with at a conference be as strong of a ranking signal as a quality backlink? Can it be stronger? The power of indirect ranking signals is something that can often be overlooked or brushed aside in favor of what we know as hard truth from Google, but doing so is a mistake. In today’s Whiteboard... [Read more]

Pratik Dholakiya says, “Businesses are falling all over themselves to get social media right. There is no doubt that being present on all the prominent social media channels leads to better credibility and improved brand recall in the minds of your target consumer segments. However, companies consistently fail to realize that a Like or a Follow... [Read more]

Ryan Stewart says, “With over a billion users and a history of introducing fine-tuned advertising controls, paying for ads on Facebook is one of the best uses of your advertising dollar. The level of control Facebook allows you to have over who sees your ad makes it an ideal platform for local businesses. With these five simple approaches, you... [Read more]

Jonathan Long says, “Hiring an online marketing agency to help expand your brand’s reach online can be one of the best decisions you make in 2016 — provided you onboard the right agency. Related: 10 Skills Online Marketing Teams Must Have to Succeed What does that mean? It means that, as with any relationship, this one needs to establish... [Read more]