The latest TopRank blog post is titled “Essential Stages of Content Marketing Evolution – If You’re Not Growing, You’re Dying”. Lee Odden says, “An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and advance accordingly. With so much digital... [Read more]

The latest article on ‘MarketingProfs’ is titled “Determining Subscriber Value: What’s an Email List Member Worth?”. Karen Talavera says, “Last month we explored the first of two important digital marketing list subscriber metrics: CPA, the cost to acquire a new list member. I also presented a process for determining your maximum allowable... [Read more]

The latest article on ‘Website Magazine’ is titled “Responsive Web Design Simplified”. Amberly Dressler says, “The benefits of responsive Web design (RWD) are clear. RWD provides a seamless cross-device experience, which both users and the search engines (namely Google) prefer. Still, most websites today are not responsive. So, if... [Read more]

If you haven’t heard of Dan Kennedy, you need to know more about him if you are trying to build a business. Kennedy has been a leading marketing consultant for years, and he’s a consultant to the stars. Major marketers come to him for help. His training seminars are over-booked. That’s why when IM NewsWatch was offered the opportunity... [Read more]

The latest VerticalResponse blog post is titled “What LinkedIn’s New Blogging Tool Means for Your Business”. VerticalResponse team says, “LinkedIn just announced it’s adding blog features to personal profile pages. The company wants to be more than a search engine for resumes and professional contacts; it’s looking to become the... [Read more]

The latest article on ’Marketing Land’ is titled “Facebook Rolling Out New Targeting Mechanics, All US Advertisers To Get Partner Categories Access”. Ginny Marvin says, “Today, Facebook announced changes to its ad targeting features will be rolling out globally. Additionally, all advertisers in the US, including local... [Read more]

The latest article on ‘Business 2 Community’ is titled “How to Get Your Website to Rank High on Google”. Lori Dilow says, “You know the reasons you need a website – and now that it is feasible to build one with a relatively low price tag attached, both young companies and well-known businesses have a growing amount of competition... [Read more]

Yesterday Timothy Miranda and Damon Korte, creators of many CPA training products, announced Hybrid CPA Profits, training that blurs the traditional boundaries of CPA marketing. In the first day (less than a day, actually, since it wasn’t released until 11 AM), it sold over 500 copies. In this new product, Miranda and Korte share how they use... [Read more]

The latest post on ‘Mashable’ is titled “How Facebook’s WhatsApp Deal Compares to Other Tech Acquisitions”. Matt Petronzio says, “Facebook announced Wednesday that it will acquire popular messaging app WhatsApp for $16 billion ($19 billion, if you include restricted stock units for the WhatsApp staff). It’s hard to... [Read more]

The latest post on ‘ReadWrite’ is titled “The FCC Is Still Banging Its Head Against The Wall On Net Neutrality”. Dan Rowinski says, “Net neutrality—the principle that Internet service providers should treat all data on their networks equally—is not dead yet. And the Federal Communications Commission says it will do just about everything... [Read more]

The latest ‘Econsultancy’ blog post is titled “A blogger’s guide to setting up a WordPress site: 14 vital widgets”. Christopher Ratcliff says, “This is the third in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully relevant... [Read more]

There may still be money to be made in plastics; I don’t know. But there is a lot of money to be made in software, even by people who have no idea how to program a computer. It’s true Bill Gates knew a little about programming, but Lou Gerstner didn’t, and he converted IBM from simply a hardware company into one of the mightiest software... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Blog Rescue: 7 Common Problems with Corporate Blogs?. Baer says, “If you’re reading this blog, it means that you’re doing a lot right. Your company, brand or client is already on all relevant social media platforms. You’re thinking in terms of editorial calendars... [Read more]

The latest MOZ blog post is titled “#MozCon 2014: Everything You Want to Know (Including the Kitchen Sink)”. Eric McGillivray says, “MozCon is five months away! What?! And besides my daily countdown to MozCon, provided by the lovely Sha Menz, many of you out there have asked for the juicy details of what we’re planning this year. This... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Why the New Rainmaker is a New Media Producer”. Brian Clark says, “?Back in the day, the Big Dream of any creator involved striking a deal with a name like Random House, Warner Brothers, or Atlantic Records. Signing a deal with one of those immortal entities was considered the gold ring,... [Read more]

Offline clients (and online clients, too, for that matter) like to see their websites on page 1 of Google. If you could get your clients’ videos on page 1 of Google search for virtually any keyword for their niche, your services would be worth top dollar (or pound, etc.) Especially, if you could do it without any complexity or hard work, this... [Read more]

MarketingSherpa has released a case study titled “B2C Web Optimization: 23% lift in conversions by optimizing step one of funnel”. Allison Banko says, “Friction upfront can be a saving grace if, for example, you’re stepping onto a patch of ice. However, it can serve as quite the opposite when it comes to marketing. If your customers... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 3 letters to drive subject line success”. Allison Banko says, “It’s tried and true: Personalization works in marketing. You know this already – approach your consumers as individuals and reap compelling results. However, tailoring campaigns can call for plenty of pain... [Read more]

The ‘Computer World’ has reported on Google’s plan for expansion of its gigabit-speed Fiber Internet service in 34 US cities. Martyn Williams says, “Google has chosen 34 cities across the U.S. as the next sites for possible expansion of its gigabit-speed Fiber Internet service. The cities encompass nine metro areas and include... [Read more]

You may never have heard of Treveor Crook, but the leaders in marketing have. He has the sales copy promoting teaching by leaders such as Dr. Stephen Covey, Frank Kern and Sir Richard Branson. He is also the mentor to hundreds of participants in his workshops for small business marketers. Famed (legendary? probably so) marketer Ted Nicholas praises Crook’s... [Read more]

The latest ‘Econsultancy’ blog post is titled “Digital marketing strategy: how to get started”. Jo Hill says, “One of my specialisms is digital strategy. So I read a lot about strategy, and digital, and digital strategy. In doing so I consistently find that the term has many interpretations in the digital world, meaning... [Read more]

The latest post on ‘Mashable’ is titled “What the FCC Net Neutrality Proposal Means for Your Internet”. Fran Berkman says, “The chairman of Federal Communications Commission, Tom Wheeler, unveiled a plan to reinstitute net neutrality, the concept that Internet service providers can’t favor one website’s traffic over another.... [Read more]

The latest post on ‘ReadWrite’ is titled “Why The Facebook-WhatsApp Deal Is Bad For Users”. Selena Larson says, “In Facebook’s $19 billion purchase of WhatsApp, the world’s most popular messaging application, it’s easy to see who comes out on top. Less clear is who will wind up getting the shaft, though it seems highly... [Read more]

The latest article on ’Marketing Land’ is titled “Boost Your Social Strategy With SEO Data”. Steve Olenski says, “We all know that a great social strategy can help your SEO efforts — gaining visibility and shares, helping create relationships, etc. — but thinking about things the other way around is a little bit... [Read more]