Thursday, February 20, 2014

The latest article on ‘Business 2 Community’ is titled “The Future of Sales: 5 Predictions from LinkedIn’s SVP of Sales, Mike Gamson”. Lauren Licata says, “When Mike Gamson was initially courted by an old colleague and asked to join the budding team at LinkedIn he declined the offer. A few months later he was persuaded to... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “Landing Page Analysis in Google Analytics”. Melissa Mackey says, “Business websites typically have conversion goals for their visitors to act on. Whether it’s purchasing a product, filling out a form for more information, or signing up for a webinar, the initial step in the path to goal... [Read more]

The latest post on ‘ReadWrite’ is titled “Google I/O 2014 Will Be Happening In Late June”. Dan Rowinski says, “Google I/O is coming at the end of June. The biggest developer conference of the year for Google was announced today by the company’s head of Android and Chrome platforms Sundar Pichai in a posting to his Google+ profile. This... [Read more]

Dan Kennedy is the “marketer’s marketer”. Think of any big name on the internet marketing business or direct marketing business, and that person is likely to have been trained by Dan Kennedy> His conferences and workshops are sold out constantly, even though they cost $Thousands to attend. He is preparing to release a new training... [Read more]

The latest article on ’Marketing Land’ is titled “Report: 60 Percent Of Internet Access Is Mostly Mobile”. Greg Sterling says, “In a new global Mobile Media Consumption report, ad networkInMobi asserts that, outside the US and UK, mobile media time spent now exceeds TV. However in the US, TV is still the top screen.... [Read more]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Use social gaming sites to engage young trendsetters”. Pamela Robertson says, “It’s no secret that smart segmentation leads to greater Web marketing success. One of the areas we cover in our soon-to-be-released 2014 Digital Marketer Report is the rapid growth of social... [Read more]

The latest article on HubSpot blog is titled ”How to Optimize Your Page Titles for Mobile Search”. Rebecca Churt says, “Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Mobile is always on for consumers,... [Read more]

It’s true Bill Gates knew a little about programming, but Lou Gerstner didn’t, and he converted IBM from simply a hardware company into one of the mightiest software companies of the 20th century. You can build your own software company, too, even if you have no technical skills. Management skills and marketing skills are more important... [Read more]

MarketingSherpa has released a case study titled “B2B Web Optimization: 140% surge in mobile transactions through responsive design effort”. Allison Banko says, “When you’re engineering a website design for today’s technological terrain, it can’t be “one and done.” Consumers are browsing across differing... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How A Simple Ask Garnered a 50% Increase in Facebook Page Likes in 48 Hours?. Baer says, “When it comes to expanding your the reach of your Facebook page sometimes all you have to do is ask. How did the Czech Olympic Team increase their Facebook following (page likes) by... [Read more]

John Chow’s latest blog post is titled “You Can Now Split Test and Add Images to LeadBoxes”. Chow says, “A few weeks ago, I wrote about LeadBoxes. This was a new feature byLeadPages that can turn any images and text into an email capturing opt in box. With LeadBoxes, you don’t need a whole landing page to build your email list anymore. By... [Read more]

Today Timothy Miranda, creator of many CPA training products, is releasing Hybrid CPA Profits, training that blurs the traditional boundaries of CPA marketing. The internet is a constantly growing and changing marketplace. As a result, the industry is constantly creating tools and training to give marketers an extra edge in making money. Some are good;... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Does Your Copy Pass the “Forehead Slap” Test?”. Brian Clark says, “?One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because... [Read more]

The latest ‘Econsultancy’ blog post is titled “How predictive analytics for B2B sales and marketing can offer huge returns”. Louis Gudema says, “Predictive analytics is way ahead of even lead scoring in helping companies close new business, and new SaaS vendors make it easier for companies to adopt it. In this post I’ll... [Read more]

The latest post on ‘Mashable’ is titled “Facebook to Buy WhatsApp for $16 Billion”. Seth Fiegerman says, “Facebook has entered into an agreement to acquire WhatsApp, the popular messaging app, for $16 billion in cash and stock, according to a filing Wednesday. The deal is by far Facebook’s largest acquisition to date and comes... [Read more]

Offline clients (and online clients, too, for that matter) like to see their websites on page 1 of Google. If you could get your clients’ videos on page 1 of Google search for virtually any keyword for their niche, your services would be worth top dollar (or pound, etc.) Especially, if you could do it without any complexity or hard work, this could... [Read more]

eMarketer is hosting a webinar featuring Lauren Fisher on Thursday, February 20 at 1.00 pm EST. The topic of the webinar is “The Omnichannel Challenge—Cross-Platform Attribution”. eMarketer team says, “Omnichannel marketing is the new normal. That means cross-platform attribution is a must-have. Join eMarketer for a free webinar... [Read more]

The latest ‘Econsultancy’ blog post is titled “Six ways to use Twitter Analytics for better campaign planning”. David Somerville says, “Twitter usage is high among businesses small and large, but did you know that the analytics now available from the platform has some great features that could help inform and drive your... [Read more]

The latest MOZ blog post is titled “Why Every Business Should Spend at Least $1 per Day on Facebook Ads”. Brian Carter says, “For the last three years I’ve constantly recommended Facebook ads. I recommend them to both B2C and B2B businesses. I recommend them to local theaters and comedians here in Charleston, SC. I recommend them to everyone... [Read more]

If you are in too big a hurry to follow Charles Kirkland's methods, consider Chris Dolan's new "done for you" software, Dolan is a software developer who has created numerous programs for marketers. Due to family medical bills, he has decided to sell source code rights to his marketing software portfolio to no more than 10 people. [Read more]

The latest article on HubSpot blog is titled ”Want to Publish on LinkedIn? Now You Can”. Ginny Soskey says, “Ever wanted to get published on LinkedIn Pulse? Well get ready to roll up your sleeves and start writing: Today, LinkedIn announced that soon, all members will be able to post on the social network’s publishing platform. Though... [Read more]

The latest article on ’Marketing Land’ is titled “Yahoo Gemini Brings Together Mobile Search & Native Ads In Single Ad Marketplace”. Matt McGee says, “Yahoo has announced a new ad marketplacethat combines mobile search and native ads. It’s called Yahoo Gemini and it’s available as part of Yahoo Ad Manager,... [Read more]

The latest post on ‘Mashable’ is titled “Microsoft SkyDrive Morphs Into OneDrive, Bringing New Features”. Pete Pachal says, “Announced a few weeks ago, Microsoft is officially flipping the switch on transitioningSkyDrive into OneDrive. But it’s not just a name change — the service boasts new features including camera uploads... [Read more]

If you are in too big a hurry to follow Charles Kirkland’s methods, consider Chris Dolan‘s new “done for you” software, Dolan is a software developer who has created numerous programs for marketers. Due to family medical bills, he has decided to sell source code rights to his marketing software portfolio to no more than 10 people. Chris... [Read more]