Seth Rand says, “Trade shows remain a key factor to the success of any business. No matter the size of the company or the type of industry, the act of attending large gatherings where like-minded individuals with similar goals and aspirations mix it up often results in the exchange of new ideas, the forging of new relationships and the creation... [Read more]

Shayla Price says, “Studies show that “both companies and agency clients have a greater focus on customer acquisition than retention.” Some SaaS businesses waste time and money by focusing on quick fixes. But your company can acquire more customers with limited resources by concentrating on the right strategies. “For e-commerce startups,... [Read more]

Ayaz Nanji says, “Most senior marketers are somewhat or very confident that their company’s personalization strategies will create stronger relationships with customers, according to a recent report from the CMO Council and Microsoft. The report was based on data from a survey of 179 senior marketers (48% work for organizations that are... [Read more]

Stefan Ciancio, Tim Miranda and James Canzanella have teamed up to create a process that any marketer, regardless of experience level can use to build an ongoing online business. They call it Elite Commission Machines, and it is an in-depth over the shoulder video series showing you how to set up profitable commission machines with precision-targeted... [Read more]

Matt McGee says, “The holidays saw a big increase in online sales in the US, according to the Census Bureau’s latest quarterly e-commerce sales report. The bureau estimates $89.1 billion in e-commerce sales during Q4 of 2015, a 14.7-percent jump from Q4 2014. The figure also represents a quarterly gain of 2.1 percent over the third quarter of... [Read more]

Lindsay Kolowich says, “Social media networks are continuously adding cool little features here and there, and it can be tough to keep up — especially if there’s no big announcement. For instance, did you know you can add life events and milestones to your personal and business Pages on Facebook? That you can remove certain users’... [Read more]

Jeff Rajeck says, “Click fraud is now officially rampant. In a recent report, Bloomberg Business Week cited a study which said that fake traffic will cost web advertisers $6.3bn this year. And in some ways, we shouldn’t be surprised. Advertising on the web offers huge opportunities for click fraud, and if there is an opportunity to get... [Read more]

He used Project Supremacy. This may be your path to a better online income, too. This new software brings SEO (which had started to be less effective) back to life for websites. On-page (site-wide) SEO is key to your success as an online marketer. And, because you do not need any special skills, or any additional resources, to get started with Project... [Read more]

Pamela Wilson says, “Every business has moments when it’s on shaky ground. Sometimes the business is in the middle of a major growth phase. It’s traveling over rocky ground as it transforms from what it was to what it’ll become. Sometimes it’s simply struggling to put its best face forward on the web. And sometimes the business lacks... [Read more]

Erica McGillivray says, “On November 20, 2015, Twitter took away share counts on their buttons and from their accessible free metrics. Site owners lost an easy signal of popularity of their posts. Those of us in the web metrics business scrambled to either remove, change, or find alternatives for the data to serve to our customers. And all those... [Read more]

Evan Dunn says, “I recently had the chance to sit down with Ron Fusco to chat about digital media in 2016. Ron leads marketing measurement strategy at HP, and he previously ran strategy & analytics at 3Q Digital in San Francisco. Digital transformation is a phrase that gets thrown around a lot these days. But what does it mean for a brand... [Read more]

'eCom Pages Pro', being released today, is the world's first "drag and drop" Shopify store builder that is hosted in the cloud. Regardless of your technical skills or your experience, you can uses this new software to build attractive Shopify stores in a matter of minutes... [Read more]

Kate Moore says, “Nurture marketing allows you to engage with your B2B leads by providing relevant content until each lead is ready for Sales. It allows you to remain top of mind and accelerate the buyer’s journey by helping leads understand their business problem and how you can help solve it. Many decision-makers begin to research solutions... [Read more]

Tamar Weinberg says, “In just a few months, everyone can become a Facebook publisher. The company announced that on April 12, any publisher can host content directly on the social network. The popular program, which was launched nine months ago, gives publishers the ability to create interactive articles directly on Facebook, offering a rich media... [Read more]

Joel Trammell says, “Every growing company has a laundry list of initiatives it could pursue: products to develop, markets to enter, partnerships to chase, strategic hires to make … and on and on and on. Many of these pursuits might seem deeply important, each possibly the key to runaway success. But realistically, the company can focus... [Read more]

'Amplifire' has been available for 2 days, now, and has sold well over 1000 copies. This intuitive software can help you build your opt-in list , sell products, gather CPA commissions and more... [Read more]

Katherine Boyarsky says, “Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases,... [Read more]

Jack Simpson says, “You’d be forgiven for thinking the term ‘dark social’ refers to some kind of demonic get-together during which attendees feast on blood to please their overlords. While potentially irksome to social media managers, dark social is somewhat less sinister than the above. It simply refers to social sharing that can’t... [Read more]

Mari Smith says, “Local brick and mortar small businesses climb an uphill battle everyday, but thanks to Facebook, there are some exciting new ways to bring customers in the door. This week’s Mari Minute question comes from a Florida-based furniture and art store. Owner James Oriani asked, “what’s your number one Facebook recommendation... [Read more]

Matt Garrett began work on 'Niche Reaper' in 2008, for his own business. Eight years later, after many refinements and improvements, he is releasing the third edition so the rest of us can take advantage of it... [Read more]

David Meyer says, “Engineers at Google and Red Hat independently found an egregious bug in very widely-distributed computer code library known as “glibc”. The bug, which dates back to 2008, affects hundreds of thousands of devices and programs that use software derived from the GNU free-software project. The products, which range from servers... [Read more]

Rogelio Rodriguez says, “One of the chief jobs of an inbound marketer is to convert readers into customers. A particularly effective way to do that is to write frequent, interesting content that establishes your company or client as experts in their respective fields. However, creating compelling blog posts and articles three to four times a week... [Read more]

Greg Sterling says, “The Information has gained access to what it describes as “confidential internal data” at Yahoo. With the ominous title, “The Death March of Yahoo’s Core Products,” the article details traffic declines for key products at Yahoo. The data, apparently put together by multiple product teams at Yahoo, document usage... [Read more]

Paul Ruppert says, “Much like scientific experiments, optimization processes are data-driven. Fundamentally, your current website traffic provides data on which you are able to base optimization decisions in order to reach specific goals. Website owners have a great deal of control over fundamental website elements such as content, design, user... [Read more]

Winston Burton says, “As SEOs, our job is to increase the amount of qualified traffic to clients’ brands with the intention of having end users buy something, fill out a form, download a brochure or perform other actions on a site. While improving traffic is great, it doesn’t necessarily result in more sales. So how do we actually get our... [Read more]

Andy Beohar says, “A creative and compelling content can easily attract tons of visitors to your website day in and day out. While that sounds all good and well, wouldn’t it be better if you could convert your web visitors into paying customers? Keeping the end goal in mind, which is none other than to sell, your website should have something... [Read more]